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Hassan Aagha, Talhar Badin Sindh, Talhar (2026)

28/03/2026

Avoid Budget Drain

When running an auto campaign, it is important to understand how to use match types wisely. If the goal is to collect valuable ASINs and keywords, the best approach is to focus only on CLOSE MATCH and SUBSTITUTE MATCH types. These help our campaigns stay more relevant and targeted during the early stages of product growth.

While LOOSE MATCH type may seem useful, it often brings in unrelated traffic. That is why it is better to use it later, once we have already established our product and have a stronger keyword base.

Instead of creating auto campaigns focused on SUBSTITUTE MATCH, it is better to do manual keyword and ASIN research. The reason is simple — relying on substitute match often causes extra budget consumption by targeting less relevant ASINs. Manual research helps control spend more effectively.

Let’s keep our auto campaigns efficient and focused, especially during the early stages of product launches.

Feel free to reach out if we need any consultation regarding PPC.
Hassan Aagha | Amazon PPC Specialist | Private Label Ads Expert

15/03/2026

PPC Starts with Optimization

Before launching PPC campaigns, it is important that our product listing is fully optimized. Without a complete and relevant listing, running ads can lead to poor performance and wasted budget. If we target keywords through PPC that are not already present in our listing, we are only spending capital with no return.

In such cases, we should first add the right keywords to the listing, then use those keywords in advertising. A well-optimized listing helps auto campaigns generate accurate and relevant keywords. If our listing contains unrelated keywords, it confuses the system and results in low-quality traffic.

It is also essential to include FAQs in the listing. These help answer common questions and increase customer trust.

We must also focus on social proof. Strong reviews and high ratings influence customer decisions. Around 70 to 80 percent of buyers place an order only after checking the reviews and ratings.

Let us build a solid base first, then invest in ads wisely.

Feel free to reach out if you need any consultation regarding PPC
Hassan Aagha | Amazon PPC Specialist | Private Label Ads Expert

07/03/2026

Professional Content Supports PPC

When working on a client’s listing, if we identify any areas that need improvement, we will take action to enhance it. However, it is important to clarify that as virtual assistants, it is not our responsibility to write the title, bullet points, or take professional images.

To ensure that the content is crafted effectively, we will hire a professional content writer (with the client's permission). This expert will be responsible for writing key elements like the title, bullet points, descriptions, and Enhanced Brand Content (EBC).

When working with a content writer, we must provide a detailed list of relevant keywords, product benefits, and how the product is used. This information will enable the writer to create optimized and engaging content that resonates with potential buyers.

By collaborating with skilled content creators, we ensure that all aspects of the listing are professionally written and aligned with our PPC strategy. This ensures that the product listing is more likely to convert traffic into sales.

Feel free to reach out if you need any consultation regarding PPC
Hassan Aagha | Amazon PPC Specialist | Private Label Ads Expert

02/03/2026

Important Lessons from Running Amazon Video Ads

A friend once launched a video ad targeting 10 keywords. However, Amazon’s algorithm rejected the ad, stating that some keywords were misspelled. The challenge was, Amazon didn’t highlight which ones.

To solve the issue, he removed all the keywords and resubmitted the ad with just 2 clear, verified keywords. This time, the video ad was approved. Later, he gradually added the remaining 8 keywords over time—and all were eventually accepted.

This shows how important clean and correct keyword input is in video ads. It also highlights the value of testing step by step.

There are two types of budget options in video ads: **lifetime budget** and **daily budget**. If we choose a lifetime budget and launch the campaign, we cannot switch it to a daily budget later. In such a case, the solution is to create a second campaign with a daily budget and transfer all data from the first campaign to continue progress smoothly.

Feel free to reach out if you need any consultation regarding PPC.

Hassan Aagha | Amazon PPC Specialist | Private Label Ads Expert

10/01/2026

Expand PPC Wisely

To scale our Amazon advertising efforts, we begin using Sponsored Brand and Sponsored Display ads along with Sponsored Products. These additional ad types help increase brand visibility and reach new customers.

When launching Sponsored Brand and Sponsored Display ads, we start with low bids . This allows us to test the performance without spending too much at the beginning.
*Example: If Amazon suggests a bid of 1.00, we may begin with a 0.30 bid instead.*

One key reason this works is that there is generally lower competition in Sponsored Brand and Sponsored Display campaigns compared to Sponsored Products. As a result, even with lower bids, ads can still gain impressions and clicks.

By starting small and analyzing results, we can adjust bids gradually and scale in a cost-effective way. This approach helps maintain control over ad spend while expanding reach step by step.

Feel free to reach out if we need any consultation regarding PPC.
Hassan Aagha | Amazon PPC Specialist | Private Label Ads Expert

09/01/2026

Vision Is Built in Silence

The most important parts of growth often happen quietly.

No applause.

No recognition.

Just focus, effort, and belief behind the scenes.

It’s in those quiet hours — learning something new, refining a skill, thinking deeply — that real vision starts to form.

You may not have results yet. But if you’re showing up consistently, staying disciplined, and working with intention — the vision is already taking shape.

👉 In the world of digital commerce and brand growth, flashy outcomes can be distracting. But strong, lasting success is almost always built in the background — before anyone else sees it.

Silence doesn’t mean nothing is happening. It often means something meaningful is being built.

02/01/2026

Research vs Ranking Campaigns

When managing Amazon PPC, our strategy depends on the budget. If the budget is limited, we avoid running research campaigns. Instead, we focus on finding keywords manually through analysis and performance data. This helps us control costs while still identifying new opportunities.

On the other hand, if the budget allows, we set up proper research campaigns. We run automatic campaigns using the close match strategy to explore and discover new keywords. At the same time, we make sure to negate all the keywords already being used in ranking campaigns. This is important because research campaigns are meant for exploring and testing new keywords, not the ones we already know are working.

Ranking campaigns focus only on profitable and tested keywords that are proven to bring results. Keeping this separation between campaign types allows us to optimize performance and improve ad spend efficiency.

Feel free to reach out if we need any consultation regarding PPC.
Hassan Aagha | Amazon PPC Specialist | Private Label Ads Expert

02/01/2026

Investing Time in Myself

Lately, I’ve been treating time as my most valuable resource — not just in work, but in how I grow.

I’ve realized that learning a skill, building discipline, or improving mindset doesn’t always show instant results. But every hour I invest in myself adds up — even if no one sees it right now.

Growth takes time.

But it starts with permission — the permission to pause, focus, and grow without guilt.

I’m not just working for short-term wins. I’m building something that lasts.

👉 In the world of e-commerce and digital services, trends move fast — but long-term success comes from steady personal development.

The more I sharpen myself, the more value I bring to others.

This isn’t wasted time. It’s preparation.

27/12/2025

PPC Without Blind Cuts

In PPC optimization, when a relevant keyword is not performing well, we avoid removing it immediately. Instead, we test it under a different match type. This allows us to gather more accurate data without losing potential opportunities.

Before increasing any campaign budget, we first identify and negate the bleeder keywords—those that spend but do not convert. Once those are removed, we increase the budget based on current needs and performance trends.

If we need to lower bids for certain keywords, it is important not to reduce them all at once. A sudden drop can result in a sharp decrease in visibility. To avoid this, we reduce bids in small steps—ideally by 2 cents—every 2 to 3 days. This gradual approach helps maintain visibility while keeping costs under control.

These strategies help manage spend efficiently while improving overall ad performance.

Feel free to reach out if you need any consultation regarding PPC.
Hassan Aagha | Amazon PPC Specialist | Private Label Ads Expert

14/12/2025

Top Title Tactics

The title of a product listing is one of the most important parts for driving traffic and improving visibility. A well-crafted title should always include the brand name, one high-performing keyword with strong relevance and search volume, and then focus on supportive details like usage, color, size, or other relevant product features.

We make sure to include the main or root keyword first, right after the brand name, to maintain a clean and concise format. Using only one keyword phrase keeps the title professional and avoids unnecessary clutter.

While working on titles, we always check the title density through tools like Cerebro. If a keyword has high title density, it means most top competitors are using that phrase in their titles—so we include it as well to stay competitive.

By focusing on a short, direct, and keyword-rich title, we improve both discoverability and click-through rates without depending on brand legacy or history.

Feel free to reach out if you need any consultation regarding PPC.
Hassan Aagha | Amazon PPC Specialist | Private Label Ads Expert

13/10/2025

Rethinking Ad Placement

Many believe that **Top of Search** placements are expensive due to high cost-per-click. While that is partly true, there is another important perspective to consider. These placements often deliver higher conversion rates, which can make them more efficient in the long run.

According to Amazon's internal data, if the conversion rate (CVR) is around 10 percent at **Product Detail Page** or **Rest of Search**, the CVR at **Top of Search** can reach up to 20 percent. This means even with a higher CPC, the return on ad spend can be stronger due to more qualified traffic and better visibility.

It has been observed that around 70 percent of products get better exposure at **Top of Search**. However, this percentage varies based on the product and niche. Some products perform extremely well in this placement, while others might do better elsewhere. That is why continuous testing and performance monitoring are essential.

We should treat Top of Search not just as a cost factor but as a potential growth opportunity when managed properly.

Feel free to reach out if we need any consultation regarding PPC.

Hassan Aagha | Amazon PPC Specialist | Private Label Ads Expert

10/10/2025

Building Habits That Shape My Future

Success doesn’t come from one big moment. It comes from quiet, repeated actions — day after day.

Lately, I’ve been focusing more on habits than motivation. Motivation fades, but habits stay. Whether it’s setting a learning routine, managing distractions, or tracking my progress, these simple practices are shaping who I’m becoming.

They’re not flashy. But they build discipline, focus, and long-term direction. And that matters more than any shortcut.

👉 In the online selling space, especially when working with digital advertising or product management, daily habits make a major impact — from reviewing ad performance to refining strategy.

Inconsistent effort creates random results. But strong habits create sustainable growth.

That’s why I’m committed to what I do every day — not just what I aim to achieve one day.

Hassan Aagha

28/03/2026

15/03/2026

07/03/2026

02/03/2026

10/01/2026

09/01/2026

02/01/2026

02/01/2026

27/12/2025

14/12/2025

13/10/2025

10/10/2025

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