21/05/2026
🌍💐 A very interesting article about Blumenautomaten and the future of modern floristry has just been published in the German floral industry magazine BLOOM's. It is yet another strong signal that 24/7 bouquet sales are no longer treated as a technological curiosity, but increasingly as a real strategic development direction for flower shops across Europe.
The article “Blumenautomaten in der Floristik – Wie Betriebe zukunftsfähiger werden” perfectly describes the current changes in the industry: rising operating costs, staffing challenges, changing customer behavior, and the growing need for more flexible sales models. The authors emphasize that the future is not about replacing florists with machines, but about creating a hybrid model — combining traditional floristry with a modern 24/7 sales channel. 🌸📈
This is especially interesting from our perspective because this is exactly the model we have been developing for several years in Poland and internationally through Kwiatomat / Bouquetmat. Today, the project is also expanding across the DACH region 🇩🇪🇦🇹🇨🇭 — Germany, Austria, and Switzerland — together with our local Distributor .de and partners developing modern flower retail concepts beyond traditional flower shop opening hours.
The article also strongly highlights the importance of quality, reliability, and design Eldrut Automatics. The German market pays enormous attention not only to functionality, but also to aesthetics, branding integration, and the professional appearance of the entire solution. ✨🏪
This is an important direction because in the premium segment, the machine becomes part of the florist’s brand identity — not just a vending device.
Another very interesting observation mentioned in the article is the change in customer habits. More and more flower purchases are spontaneous: on the way home, late in the evening, on Sundays, or before unexpected visits. 🚗🌷⏰
These are exactly the same trends we observe in data from our Kwiatomats and BouquetMats operating across different European countries.
This article is worth reading because it clearly shows that Blumenautomaten are becoming part of the mainstream discussion about the future of European floristry. Just a few years ago, this was considered a niche experiment. Today, it is becoming an important element of modern floral retail strategy. 🌍💡
📖 Article 👇
Die Floristik steht vor einem tiefgreifenden Wandel – und genau jetzt braucht es neue, flexible Wege zum Kunden. Ein Blumenautomat ist hier die Lösung.