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Hugin Consulting, Czerwonak (2026)

05/06/2026

Vikingen Harald tager jer med på en forretningsrejse til Polen.

Vores CEO har lagt dansk stemme til denne korte rundvisning, hvor Harald viser nogle af de vigtigste skridt på vejen mod etablering og vækst på det polske marked.

Se, om din virksomhed er klar til at tage næste skridt på ekspansionsrejsen til Polen.

14/05/2026

⚠️The biggest ESG risk in Poland?
Not the lack of reporting, but the lack of real business impact.

More and more Scandinavian companies operating in Poland formally meet ESG requirements. The issue is that, often, these efforts remain disconnected from day-to-day operations. Reports are produced, metrics are collected, but they don’t translate into business decisions or competitive advantage.

The differences between markets are clear. In Scandinavia, ESG is embedded in how companies are managed – from supply chains to employee relations and customer engagement. In Poland, many businesses are still building these capabilities. Suppliers are often not yet ready to meet detailed requirements around environmental data or social standards. This creates challenges, but also a tangible opportunity for companies willing to lead.

At the same time, external pressure is increasing. The CSRD is expanding reporting obligations to a wider group of companies operating in Poland. Banks and financial institutions are increasingly linking financing conditions to the quality of ESG data. Large Western European clients expect transparency not only from direct partners, but across entire supply chains.

In practice, many companies make similar mistakes. They treat ESG as a box-ticking exercise or attempt to copy solutions from their Danish or Swedish headquarters without adapting them to local realities. The result is predictable: significant effort with limited business value.

A well-designed ESG approach in a Polish entity, however, can quickly start delivering results. A transparent and structured supply chain builds credibility with clients. Clear metrics and consistent reporting improve conversations with banks and investors. A coherent ESG strategy also supports employer branding – increasingly important in Poland’s competitive labour market.

Importantly, this does not have to mean large investments. Often, the starting point is a solid review of existing processes, organising available data, and introducing a few simple, measurable KPIs. Equally critical is working with local suppliers – regularly through collaboration and gradual improvement rather than imposing rigid requirements.

Market examples show that this approach works. One Scandinavian-owned manufacturing company in Poland began by organising its core ESG data and engaging suppliers. Within a relatively short time, it not only met reporting requirements, but also used its transparency as a commercial advantage, securing new contracts in Western Europe.

Poland remains a key destination for Scandinavian manufacturing companies, particularly those seeking a balance between cost efficiency and operational stability. ESG can play a far more strategic role in this context than simply meeting formal requirements. For companies that approach it thoughtfully, it becomes a tool for building long-term competitive advantage.

The question is no longer “if”, but “how” to make ESG work in your Polish operations – before competitors do.

07/05/2026

🛶 The sea never forgave poor decisions.

Today, another lesson from Herald – a Viking who learns from his experiences. ⤵️

When we set sail across the Baltic, we did not chase distant lands or the cheapest spoils. We chose routes we understood, harbours we trusted, and people we could trade with time and again. The Baltic was our route of cooperation.

On the other shore, we found craftsmen who understood our work, ports where we could dock safely, and partners who did not disappear after a single exchange. It was never about one voyage. It was about building relationships.

Today, I hear you call it “friendshoring”.

To me, it is nothing new. It is exactly what we have always done. Choosing proximity over risk, trust over chance, and continuity over one-off gains. Because the best trade routes are not the ones that stretch the furthest.

🤝 They are the ones that lead to the right people.

It is this way of thinking that has brought me to the welcoming deck of a drakkar called Hugin Consulting. And now, we continue to build bridges across the Baltic, only now we use experience, networks, and real partnerships instead of sails.

And the sea? It is still watching. And it still rewards those who choose wisely.

30/04/2026

🤔 What do Danish finance managers dislike the most?

☝️Tax surprises from countries where they run production but are not present every day.

Imagine this scene: the head office in Copenhagen or Stockholm is closing the quarter, everything looks fine, and suddenly an email arrives from the Polish subsidiary

📧 “We have a problem with invoices in KSeF. The tax office sees something different than we do.” At that moment, it is no longer about technology, but about who really controls the picture of your Polish business: your group systems or the Polish National e‑Invoicing System (KSeF).

In Poland, KSeF has stopped being a future project and has become the everyday environment in which invoices live. Polish companies and branches of foreign groups now report sales and purchases in a way that, from a Scandinavian head office’s perspective, may look like a minor formatting change but in reality affects the entire chain – from purchase order and invoice issuance through to reconciling turnover with customers and the tax office. For groups from Denmark, Sweden or Norway, this means that the Polish part of the business already plays by new rules, even if accounting and controlling are still located in the Nordics.

The key question is simple: does your Polish entity really speak the same language as KSeF? The invoices you see in your ERP systems and group reports must match, in every detail, what the Polish tax authorities see because KSeF data directly affects cash flow, VAT compliance and the credibility of group reporting. A well‑designed process can finally stop Polish invoices from living their life outside the system. No more endless email attachments, multiple PDF versions and arguments about which invoice is the real one.

If your group has production or sales in Poland, the crucial issue today is “do we actually have it under control?”. This is where we help: we connect Polish requirements with Nordic management culture so that KSeF becomes part of a coherent financial picture of the whole group, not yet another local exception that ruins your peace of mind at month‑end closing.

23/04/2026

🐦‍⬛ On his first Monday as a remote manager of a Polish team, Harald did exactly what had always worked at home. He stepped back, communicated the goal, and trusted the team to figure out the rest. By Thursday, everything had slowed down. Not because of a lack of competence, but because something was missing between the goal and the ex*****on. 🔍

Trust alone is rarely enough for remote leadership in Poland. Local teams are used to clear authority, defined responsibilities, and explicit expectations. When the manager sits hundreds of kilometres away, the usual “context in the corridor” disappears. Regular touchpoints, documented decisions and clear outcomes become the basic scaffolding, not an optional extra.

Harald’s first instinct was to blame the tools. 💻 More meetings, another platform, tighter oversight. But the issue was not the technology. It was the design of leadership at a distance – how often they spoke, what was written down, and how clear it was who decided what.

So Harald changed the way he worked. 💪 Instead of relying on general instructions, he started making clear goals that could be measured. To avoid micromanaging, he set up short, regular check-ins to make sure everyone was on the same page, not just sending conclusions, but also explaining why decisions were made and what was most important.

And something shifted...

The same team began to move faster, with more confidence and independence. Not because they were given more “freedom” in abstract terms, but because the foundations supporting that freedom became clearer.

Scandinavian trust works very well in Poland. As long as it is paired with structure, clarity and deliberate communication. Without it, trust can feel like being sent into the forest without a map. With it, it creates real momentum.

At Hugin Consulting, we help leaders design this space at a distance 👉 so that culture, expectations, and decision‑making stay clear, even when the manager’s desk is on the other side of the sea.

21/04/2026

🐦‍⬛ This question comes up very regularly when a company decides to relocate its production. Whether through nearshoring or offshoring.

In our experience, another fundamental concern is often raised: Can a Scandinavian company safely entrust its know-how to a Polish manufacturing partner? After all, a company’s greatest value typically lies in its technology, technical documentation, and production processes developed over many years.

No worries. Poland today has a stable intellectual property protection system aligned with European Union law. Know-how can be protected through patents, industrial designs, trademarks, and copyright. Registration can be processed through the Polish Patent Office or via European systems. Non-disclosure agreements (NDAs) are fully enforceable in Poland and frequently include substantial contractual penalties for breaches of confidentiality. In the event of a dispute, a company may seek compensation as well as an injunction preventing further use of its technology.

This does not mean, of course, that manufacturing cooperation is entirely risk-free. The most common risks involve unauthorised use of know-how, disputes over the authorship of solutions, or the further transfer of technology by subcontractors. That is why experienced Scandinavian companies treat IP security not as a matter of trust, but as an element of well-designed cooperation.

In practice, they most often minimise risk through four key measures:

1️⃣ Clear contracts and NDAs. Agreements precisely define what constitutes confidential information, how it may be used, and the consequences of breaching confidentiality.

2️⃣ Registering IP before cooperation begins. Patents, industrial designs, or trademarks are filed before technical documentation is shared with the partner.

3️⃣ Partner verification. Companies review references, manufacturing experience, and often conduct a factory audit.

4️⃣ Establishing their own company in Poland. An increasing number of companies set up a Polish limited liability company (sp. z o.o.) and cooperate with local suppliers through that entity, which allows them to retain greater control over technology and production processes.

Setting up a company in Poland is relatively quick (with our support, it can take as little as about a week), allowing businesses to start operations and cooperate with local partners without delay. Therefore, the question today is rather “How should cooperation be structured to make it secure?” With the right agreements, proper IP registration, and an appropriate legal structure, Poland is one of the most stable places in Europe to develop manufacturing in a nearshoring model.

16/04/2026

🐦‍⬛ 30–45 days. That’s how long a delivery from China to Europe can take today. Now imagine the alternative - a few days by truck. Or even faster.

This is precisely why more and more European companies are beginning to look at Poland not as a cheaper production location, but as a strategic partner in the supply chain. Recent developments in the Middle East and geopolitical tensions with China have bluntly reminded businesses that global supply chains work wonderfully… until they don’t. And when they stop working, production stops too.

That is why we are increasingly hearing two terms: ➡️ nearshoring and ➡️ friendshoring. In practice, they mean moving production closer to home. To countries that are stable, predictable and culturally compatible. Poland meets these criteria perfectly.

On the one hand, it offers access to a highly skilled technical and engineering workforce. On the other hand, it provides logistics that allow components to be delivered to Scandinavia or Germany in days rather than weeks. Added to this are the regulatory stability of the EU and a steadily growing industrial infrastructure. But there is another model that is becoming increasingly attractive to Scandinavian manufacturing companies.

Let’s call it, for now, ➡️ “free outsourcing.” Instead of investing millions immediately in automation or building its own factory, a company can start with a small step: finding Polish subcontractors, building a local production network, and only later - if the project proves successful - establishing its subsidiary. This process can happen surprisingly quickly .For the bold ones, a more structured step could be starting a small spin-off factory in rented premises, that could act as an internal subsupplier for your manufacturing.

That is why, for many Danish and Swedish companies today, Poland is becoming something more than simply a cheaper place to manufacture. It is becoming their closest industrial neighbour. And in a world where the next conflict could disrupt global trade routes overnight, a question naturally arises ⤵️

❓Do long-distance supply chains still make sense? Or are we entering a moment when Europe will begin producing… closer to home again? 🤔

14/04/2026

🐦‍⬛ Harald told me a story about how coffee and birthday cake, two commonplace gestures in a Polish factory, strengthen team bonds more effectively than words. Scandinavians are masters of hygge and fika, so the Polish version of these rituals may be the 🔑 to employee loyalty…

Harald walked into a Polish company and saw a table set with coffee and cake for a team member’s birthday. “Coffee every day?” he asked, surprised. His colleagues’ answer was simple: “Yes, it’s a way of strengthening relationships within the group.”

☕ Talking about things other than business happens during daily coffee. Team members discuss plans for the weekend, family, or holidays. Similar to the Scandinavian fika, but with a Polish relaxed vibe and an organic hierarchy that makes everyone feel important.

The same is true for name days or birthdays. The team offers their best wishes, and the person celebrating usually brings a cake. 🎂Occasionally, there is even a collection for a small gift. 🎁 Despite the rapid pace of production, these gestures emphasize group membership and foster a respectful environment.

The larger-scale company Christmas Eve party on December 24 has become a tradition. Gifts under the tree, Christmas wafers, well wishes, and occasionally twelve dishes. Similar to the Scandinavian julefrokost, but with a Polish twist, many Polish businesses host this type of event, emphasizing community and mending relationships before the new year.

In addition, there are other daily customs like:
▪️a “good morning” cup of coffee (and occasionally in the afternoon 😅),
▪️ little presents for the day,
▪️ after-work gatherings (e.g., pub crawl or bowling).

Harald came to understand that rituals are the language of relationships in Poland; they are brief occurrences that enhance ties between people and convey importance and care. That's precisely what builds trust, and trust builds a loyal team that enjoys working together and gets things done.

08/04/2026

🐦‍⬛ Harald enjoys the simple things in life.

There ought to be an invoice if his Polish client got the merchandise. Payment must be made if an invoice is present. Everything went as planned this time, except for a minor detail. The payment never arrived. The invoice stopped inside Poland's central e-invoicing system, KSeF, not because the message ended up in spam.

In Poland, invoices are no longer sent straight from one business to another.

Only after it is entered into KSeF is a B2B invoice deemed to have been formally issued. The system has been required for large taxpayers with 2024 turnovers exceeding 200 million PLN since February 1, 2026. All other VAT taxpayers are covered starting on April 1, 2026, with the smallest microentrepreneurs (those with monthly sales under 10,000 PLN) receiving an additional deferral until January 1, 2027.

As far as your group is concerned, KSeF is a gate. It just doesn't exist for Polish VAT purposes until an invoice goes through it.

What then ought Harald to do?

1️⃣ Get access to KSeF

He will use a trusted profile (Profil Zaufany) or a qualified electronic signature to register the business on the e‑Urząd Skarbowy portal.

2️⃣ Give permissions

Give the finance team, accountant, ERP, or accounting system permission to send and receive invoices on the business's behalf. Without these rights, documents will remain locked in the system.

3️⃣ Link the billing system.

Use the tax administration's free KSeF web interface or incorporate the KSeF API into your accounting or ERP system. Error risk is decreased, and manual uploads are avoided.

4️⃣ Use KSeF to begin sending and receiving invoices.

Following that, every invoice is generated in KSeF, registered there, and subsequently made accessible to the purchaser. It is considered issued as soon as it enters the system, and the payment clock begins to run.
The mystery then abruptly vanishes. The customer can view the invoice, download it, and make the payment at last.

If this still feels more like a maze than a gate, it is worth mapping out your KSeF setup before the first large invoice goes missing. A few deliberate steps now can save you a lot of quiet frustration later.

03/04/2026

We often discuss the pace of work, processes, and how people collaborate. However, there are also moments when pausing for a moment offers the best perspective. Easter is one of those times.

It is a time when simple rituals return to many homes and workplaces, such as sharing a table, exchanging well-wishes, and having unhurried conversations. Despite our constant attention to output, due dates, and obligations, it is precisely these instances that foster relationships, trust, and a sense of community - things that are more significant than statistics.

This is particularly essential to us as we work with companies where collaboration between people makes a real difference. At Hugin, we believe that good teams aren’t built solely through strategy. Additionally, they are created by mindfulness, common gestures, and a collaborative culture.

So, to mark Easter, I wish you peaceful days, rest and relaxation, and quality time with your loved ones. Let this time give you a break, a chance to recharge, and space to do the things that are important to you. At work and beyond. 🐣

Hugin Consulting

05/06/2026

14/05/2026

07/05/2026

30/04/2026

23/04/2026

21/04/2026

16/04/2026

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03/04/2026

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