LCMedia.pl - Strategic Communication Consulting

13/07/2026

No Polish media channel (or outlet) today is more important than TVP World!

Something tells me your first reaction to this would be one of these three, or all of them: WHAT? HOW? WHY? 😁

Let me explain!

🎤 No Polish media channel today (public or private) has a greater and broader international impact potential than TVP World,

🎤 No Polish media channel, platform or brand, is more timely, relevant or strategic in nature, given what's (been) happening geopolitically (in CEE and beyond), especially in the last few years,

🎤 Last, but certainly not least, no Polish media channel needs more focus, expertise (esp. third party), resources and top-down attention today than TVP World.

So what would it take to take things to the next level, then? And how do you define NEXT LEVEL to make it both tangible and aspirational? It starts with:

🟩 a lot more true innovation (incl. content design & management)
🟩 a lot more sophisticated approach to the brand's strategic clarity and project prioritisation (starting with smart stakeholder mapping)
🟩 professional, weekly content assessment (incl. weekly, area-specific audits)
🟩 structured cooperation with external advisory bodies, groups and organisations (both formal and informal), with a special focus on brand development/management & creative content development/sharing
🟩 imaginative, masterclass-level interviews (creatively, it's a lot more complex than it sounds, but also has a lot greater potential than many think)

And that's just the beginning of the list...

To cut the long story short, let me say this again: this project has a huge, fantastic and multi-dimensional potential, both for Poland and the broader CEE region.

More importantly, perhaps, it couldn’t be more timely!

As things stand, however, it's nowhere near a "true trend-setter" status that it needs to aspire to, nor does it get anywhere close to enough strategic attention it needs to get.

There are multiple reasons for that, of course. Some more important, some less.
But that's quite another story.

So far, as things stand, I still see it as more of a "missed opportunity" than a success story.

10/03/2026

Czy jest jakiś związek pomiędzy wybitnym trenerem boksu, a naprawdę skutecznym mentorem/trenerem wystąpień publicznych?

Wbrew pozorom, nie tylko ten, że dobry trener wystąpień publicznych równie chętnie sięga po "prawy sierpowy" 😉

Skuteczny trener wystąpień publicznych — niezależnie od hierarchii, protokołów, czy konwenansów — nie zawaha się ani sekundy, by powiedzieć Ci rzeczy, których nie usłyszysz od najbliższych przyjaciół, wskaże miejsca, chwile i "markery", które krzyczą "wielkie ego" lub "chroniczna ślepota na banał, przeciętność i watę słowną".

30/11/2025

Remember, great are not about magic or DNA!

Don't go for such lazy excuses or explanations — not until you've put some real, intelligently designed effort into learning specific skills and developing life-changing habits.

To find out more, feel free to subscribe to this Newsletter: https://www.linkedin.com/posts/lukaszcioch_executivecommunication-leadershipdevelopment-activity-7400600831235866625-abzF?utm_source=share&utm_medium=member_desktop&rcm=ACoAAAQr8UABrQ1FdpJNUcHYM8uTfCUMSXkASNw

13/05/2025

30/03/2025

To say that Rome is an extraordinary city wouldn’t quite do it justice, would it? The sheer intensity of its 𝙎𝙝𝙖𝙠𝙚𝙨𝙥𝙚𝙖𝙧𝙚-𝙬𝙤𝙧𝙩𝙝𝙮, 𝙨𝙖𝙘𝙧𝙪𝙢-𝙥𝙧𝙤𝙛𝙖𝙣𝙪𝙢 𝙥𝙖𝙨𝙩, the eclectic twists in its ancient architecture, and the overwhelming weight of history truly make it a place like no other. Every ancient street, every piazza, every ruin seems to be hiding stories of glory, ambition, scheming, vanity, greed, grandeur and grandiosity, but also of art, engineering, philosophy, lifestyle, religion, literature, and – perhaps especially – politics and warfare.

Rome is a living chronicle of human civilization in all its brilliance and contradictions – a true cradle of the best and the worst we're capable of, both collectively and as individuals. When you think about it, we don't seem to have changed that much since, as irony would have it.

For anyone passionate about , , or , like me, Rome can be an endless source of fascination. It can probably make you tired, annoyed and disappointed just as easily. But if you give it a little bit of patience, planning and good will, it will likely reciprocate your kindness. Just bear in mind that no well-researched book – let alone a social media post – could ever do the Eternal City justice 🧐 It has an almost mystical power of forcing you to reflect on countless aspects of human civilization all at once, almost to the point of mental overload.

I’ve spent the last three days walking its labyrinth of streets, piazzas, churches, basilicas, parks, and museums – covering nearly 45 km on foot. Not to mention all of those necessary public-transport transfers in between.

It’s still early spring, but Rome very much feels like it's taking a final, deep breath before the inevitable shockwave of millions of visitors arriving from all over the world hits it really, reallllllly hard...as always.

Among my pre-booked tickets was one for the legendary Musei Vaticani, consistently ranked among the world's top three museums.

It's Thursday morning, 9 AM, and the queue outside already stretches ca. 200 meters, with large groups of Asian tourists dominating the scene. Entry costs €25, plus €8 for an audio guide. Multiply that by a modest daily visitor count of 20,000, and you’re looking at ca. half a million euros in ticket revenue alone – per day. To put things in perspective, Musei Vaticani reputedly employs about 700 people.

Finally, here's something that might sound a little blasphemous to those of you who are passionate about art. There were several places during this 4-hour, single-museum exploration that I found (a lot?) more interesting than the legendary Sistine Chapel. But then, again, never underestimate the power of a good story, right?

02/12/2024

Na dobre, czy na złe? Jak zmieniła się polska na przestrzeni ostatnich 25 lat? Czy coś ją naprawdę wyróżnia...w Polsce i na arenie międzynarodowej? Gdzie nastąpił największy rozwój, gdzie zastój, a gdzie regres? Jak rozumie dziś słowo "jakość" i co jest dla niej najważniejsze?

Konferencje, kongresy, targi, szkolenia, warsztaty i debaty... Dla kilkudziesięciu tysięcy ludzi w Polsce to dziś zawodowa codzienność...ale czy przewidywalna (lub choćby tylko i aż bezpieczna) przyszłość?

👉 Co się (najbardziej) zmieniło w ciągu tych 25 lat...na dobre i na złe?
👉 Czy ważne szanse zostały wykorzystane / zaprzepaszczone?
👉 Czego się o sobie dowiedziała "dzięki" pandemii?
👉 Co jest dziś piętą achillesową jednej z najprężniej rozwijających i najbardziej konkurencyjnych branż w kraju?

Jak zawsze, z Anna Leszczyńska (hula events) rozmawiało mi się doskonale. Jeśli uwzględnić, że to wspólny debiut przed kamerą (w dłuższej, uspokojonej formie), również bardzo naturalnie i swobodnie.

Mam nadzieję, że i Wy znajdziecie coś dla siebie w tej rozmowie. Kto wie, może nawet nieco zweryfikujecie lub wzbogacicie swoje przemyślenia, plany i aspiracje na zbliżający się wielkimi krokami 2025 rok!

Na dobry początek, przycięta krawieckimi nożycami zapowiedź (aka 'teaser'). Cała rozmowa, już niebawem! 🙂 Tymczasem, co TOBIE najbardziej imponuje w tej branży, a co przeszkadza, uwiera lub rozczarowuje?

23/07/2024

Kraków! Jaki jest, każdy widzi...po swojemu! 😉

The Krakow Brand
Kraków Heritage
Kraków Convention Bureau
Zamek Królewski na Wawelu

21/04/2024

For a summary of the last two decades of the in Poland, "turtles chasing leopards" sounds like an apt . What do I mean by that?

Look at the professional and industry for a moment, preferably along two evolutionary pathways, where path No. 1, broadly speaking, represents the "packaging" aspects of every major . These will include all of the needed to produce, promote and deliver every aspect of just about any event, up until the point in time when this particular event's says "Hello" to his/her .

In other words, when it comes to conference production, logistics, design, multimedia, process management, technology, engineering and real-time optimization, I dare say Poland has made a HUGE progress over the past two decades. So much so that we are not only competitive internationally (in every aspect of event production!) but in many ways have a competitive edge over historically much more mature professional-events markets across Western Europe and beyond. Simply put, I can't think of an event or event type that would be too ambitious or too complicated for the Polish event industry to produce...from scratch! And that's a good thing, right?

Now, let's take a look at the other, super-important path - that of evolution and content presentation over the years! Has anything really changed since the "invention" of "ppt", 90-minute panel discussions (with the first 15 minutes usually spent on introductions), opening keynotes (too often too fluffy), onstage interviews and "fireside chats" (with too few fresh or insightful questions and answers)? Hardly!
Bar a few notable exceptions, not only has there been next to no in the content-quality department but it very much feels like this is where the proverbial old habits die...really hard (!) and there are good reasons why. But that's a different story altogether. For the purposes of this short article, suffice it to say, somewhat figuratively, that massive disparities exist between the industry's form and substance. Would you agree or does it sound like an excessively pessimistic generalization? 😉

An industry as ambitious, dynamic and successful as professional should probably never act defensive when anyone suggests it could raise its content-quality bar (a lot) higher and develop strategic tools and processes accordingly. There are important lessons we could (and should) have learned during the global pandemic...but didn't.

15/12/2023

It's hardly an exaggeration to say that and ' professional standards are still pretty much the song of the future for Poland's (hardly a Poland-exclusive challenge, by the way).

Why? Not enough awareness, and far too much reliance on and quality, not to mention the industry's exceptional and capabilities, after the last two decades of super-impressive growth + technology-and-skills upgrades.

And still, as irony would have it, the country's "tried-and-tested" event formats, especially, do far too little to ensure continuous formula (see complacency) It's all the more refreshing, therefore, to work on at least some annual event formats, where the attention to detail and the willingness to creatively and structurally upgrade the format is always there, while the list of long-term includes these:

✅ continuously improving your creative concept to ensure discipline and unique design
✅ fine-tuning individual components to foster , , , ,
✅ keeping it as open, conversational, -centric and as possible, throughout the event.

This year's met all of the above, in my opinion. We also used a powerful cooking as a framework for a broader discussion around global diversity & inclusion policies, ideas and innovations, designing the entire event around specific recipes for (and ).

Here's a little taste of our "Day 2 Opening", with the one and only Barbara Wawrzynek, Diversity Hub