Sparta Loyalty, Wadowicka 6, Kraków (2026)

27/05/2026

Customer Loyalty Fast Fact 👀

75% of customers say they prefer brands with a loyalty program. And the most engaged loyalty members can drive more than 45% of total sales.

It’s long past the times when loyalty programs were just “nice to have” - they’re providing a serious revenue impact!

The brands winning today aren’t limiting themselves to simply selling a product, but also on giving customers a reason to come back.

That’s where, in our eyes at Sparta Loyalty, smart loyalty makes the difference.

Sources: PR News Wire via TechJury, TouchPoint

18/05/2026

At Sparta Loyalty Academy, we believe the best insights come from real experiences.

In this video, Anita Kordek-Kędzierska from shares her perspective on how the Academy delivered practical value, fresh inspiration, and actionable ideas she could bring back to her team 💡

Now, we’re excited to take things one step further.

For the first time ever, Sparta Loyalty Academy opens its doors as an invitational event — giving you the opportunity to join a curated group of loyalty, CRM, and customer engagement professionals.

Sparta Loyalty Academy returns for another edition dedicated to loyalty, CRM, and customer engagement professionals.

Join us for a full day of expert presentations, practical case studies, and networking with brands and specialists shaping the future of customer loyalty.

This year’s event will feature speakers and experts from brands including:

💄 INGLOT Cosmetics
🥙 Holding of emotions !FEST
⛽️ MOYA Stacja
👕 Pako Lorente

Expect discussions on:

✅ Loyalty strategy & customer retention
✅ Omnichannel experiences
✅ AI in loyalty
✅ Communication trends
✅ Measurable business growth

📍 Warsaw – Novotel Hotels Centrum Hotel
📅 20th of October 2026

More details coming soon — save your spot early.

Register now 👉 https://lnkd.in/d-9du5HE

14/05/2026

This is loyalty. This is Sparta Loyalty.

At Sparta Loyalty, we help Europe’s leading brands turn customer data into growth with an omnichannel loyalty ecosystem that really performs 🚀

Our platform brings together:

🎯 Promotion engine & gamification
🎁 Gift cards & tailored couponing
📊 Advanced data analytics & next‑best offer
🧠 Customer personalization & segmentation
🤖 Marketing automation & campaign management
📱 Loyalty mobile application & marketing communication
🧩 Consulting services, NPS & survey – from strategy to ex*****on

As one of Europe’s leading loyalty providers, we support enterprises in retail, hospitality, finance, and more to design, launch, and scale high‑performing loyalty programs across every channel 🌍

📩 Let’s talk loyalty

Ready to upgrade your loyalty strategy or rebuild your current program?

👉 Contact us at [email protected]

📊 Download our latest loyalty insights report

Get trends, benchmarks, and best practices from projects across Europe.

⬇️ Download here: https://lnkd.in/dKAweZh7

13/05/2026

Most loyalty professionals still underuse psychology in their programs – and that’s a missed opportunity. 🤯

Last year at Sparta Loyalty Academy, we asked participants:

“How much do you use psychological mechanisms in your loyalty programs?”

🎯Here’s the fast fact from that live poll:

👥 42 industry professionals responded

📊 The average answer was just 43.5 out of 100

This tells me two things:

⚫️ Many programs still rely mainly on mechanics (points, discounts, tiers) 🧮

⚫️ There’s huge upside for brands that consciously apply behavioral science – from goal-gradient and pre‑progress effects to smart framing and hyperbolic discounting – in their loyalty design 💡

At Sparta Loyalty, we see every day how combining a strong technology platform with well-designed psychological triggers can significantly lift engagement and transaction frequency. 🚀

How intentionally are you using psychology in your loyalty strategy today – and what’s one mechanism you’d like to test next? 🤔

06/05/2026

Big things are coming this October 🚀

We’re excited to announce the Sparta Loyalty Academy — a must-attend event for anyone serious about customer loyalty and engagement 💡

In this short clip, Alexander Kubicki CLMP™ MBA, Head of Marketing and International Sales at Sparta Loyalty, shares why this event is truly special 👇

📅 October 20th

📍 Sparta Loyalty Academy - Novotel Hotels Warsaw

This isn’t just another conference. It’s a unique opportunity to learn directly from leading brands that are shaping the future of loyalty.

Expect real insights, real strategies, and real results from brands like:

🔥 MOYA Stacja

💄 INGLOT Cosmetics

👔 Pako Lorente

…and more to be announced.

If you want to stay ahead in loyalty, this is where you need to be.

🎟️ Stay tuned — more details coming soon. Spots will be limited.

05/05/2026

We’re excited to unveil our brand‑new case study film about how built and scaled the Super MOYA loyalty program together with Sparta Loyalty. 🚀

In this video, we walk through how MOYA:

✅ Used the Super MOYA app as the central hub for customer engagement, rewards, and real‑time communication 📲

✅ Used the Super MOYA app as the central hub for customer engagement, rewards and real‑time communication 📲

✅ Turned everyday visits into long‑term relationships with personalised offers and meaningful benefits for drivers 💙

Our team poured a lot of work, passion, and late nights into bringing this story to life – from the first strategy workshops all the way to measurable business results for MOYA. 💡

👉 Check out the film here:

https://lnkd.in/d4zuhxRN

If you’d like to see how Sparta Loyalty can help you achieve results like Super MOYA and build a loyalty program that truly moves the needle, get in touch with us at [email protected] – we’d be happy to talk. ✉️

30/04/2026

NEWSLETTER TIME! 📰🚨

Sparta Loyalty just dropped a big visual recap from Retail Technology Show — and it’s a must‑scroll for anyone rethinking loyalty.

🔹 Coalition schemes that connect retail, fuel, mobility and entertainment into one ecosystem customers actually want to live in.

🔹 How smart geofencing is moving beyond “you’re near a store, here’s a voucher” to truly contextual, behaviour‑driven engagement.

🔹 AI‑powered retention tactics that protect margin while keeping your best customers closer in a tougher economic climate.

🔹 Why loyalty is fast becoming the connective tissue between brands, shared customer bases and co‑created experiences.

🔹 Plus: lots of behind‑the‑scenes photos from the stand, partners, sessions… and yes, even the famous RTS bird. 🦅

If you’re reimagining what loyalty should look like in your organisation, this newsletter is a sharp, visual starting point — and the Sparta team is ready to continue the conversation.

LINK: https://www.linkedin.com/pulse/36th-edition-april-2026-retail-technology-show-special-hblrf

30/04/2026

🇵🇱

Majówka już jutro! 🌞🇵🇱

Drodzy Koledzy, Partnerzy i Klienci,

Z całego serca dziękujemy za owocną współpracę i nieustanne zaangażowanie. Majówka to idealny czas, by odpocząć z bliskimi przy grillu, na spacerach czy w relaksie – życzmy Wam udanego długiego weekendu pełnego wyjątkowych chwil!

Do zobaczenia z nowymi wyzwaniami po świętach. 💼✨

🇬🇧

Majówka starts tomorrow! 🌞🇵🇱

Dear Colleagues, Partners, and Clients,

From the bottom of our hearts, thank you for the fruitful collaboration and unwavering commitment. Majówka is the perfect time to recharge with loved ones—over barbecues, walks, or pure relaxation. Wishing you a fantastic long weekend full of unforgettable moments!

See you back with new challenges after the holidays. 💼✨

15/04/2026

50% of paid loyalty programmes are cancelled in the first year because members don’t see enough value. 🔍

This is not a pricing problem. It is a perceived value problem:

⚫️ Benefits are too generic or hard to understand 🧩

⚫️ Activation journeys are weak, so members never build a habit 🚶‍♂️

⚫️ Communication is sporadic, irrelevant, or overly promotional 📣

At Sparta Loyalty, we see a simple pattern: brands that treat loyalty as a one-off campaign lose members; brands that design behaviour‑driven programmes with clear earning rules, personalised offers, and real-time recognition keep them. 💡

If your paid or premium tier is struggling with engagement or churn, it’s time to ask:

⚫️ Do customers clearly understand “what’s in it for me”? ❓

⚫️ Can they feel the benefits in the first 30–60 days? ⏱️

⚫️ Are we using data to adapt the value proposition over time? 📊

We help retailers and brands turn underperforming loyalty schemes into profit centres by focusing on UX, segmentation, and measurable uplift in frequency and basket value. 🛒

If you are rethinking your loyalty strategy for 2026, I’m happy to share a few examples of how we reduced churn and increased programme ROI at Sparta Loyalty. 🤝

14/04/2026

Loyalty Without Borders 🌍

How do you take a loyalty program that performs flawlessly in Europe and make it succeed halfway across the world? The challenge isn’t logistics—it’s alignment.

In our latest article, we explore how brands can expand into demanding markets like South Africa without losing customer trust or wasting millions on tech that doesn’t fit local realities.

💡 Deon Olivier, CLMP™ at Woodstock Loyalty, reminds us:

“In South Africa, loyalty is a national sport. If you don’t deliver real value, you’re just another notification.”

🌐 Alexander Kubicki CLMP™ MBA, Head of Marketing and Global Sales at Sparta Loyalty, adds:

“Companies often transfer heavy apps into markets where every megabyte matters. If an app consumes more data than the value it delivers, the customer will delete it within a minute.”

Their insights show that success abroad requires radical empathy: loyalty isn’t a luxury—it’s utility. In Europe it’s a reward; in South Africa, it’s a survival tool. Authenticity, simplicity, and coalition-building define the future of global loyalty.

Read the full story here:

👉 Loyalty Without Borders: How to Enter New Markets Without Losing Consumer Trust: https://spartaloyalty.com/articles/loyalty-without-borders-how-to-enter-new-markets-without-losing-consumer-trust/

And don’t miss our latest video case study featuring MOYA x Sparta Loyalty ⛽🔥

🎬 Watch it here: https://www.youtube.com/watch?v=47bWhHncIks

13/04/2026

🎬 Premiere time!

We’re excited to unveil our brand‑new case study film about how MOYA Stacja built and scaled the Super MOYA loyalty program together with Sparta Loyalty. 🚀

In this video, we walk through how MOYA:

✅ Grew a powerful, data‑driven loyalty ecosystem across its nationwide fuel station network ⛽
✅ Used the Super MOYA app as the central hub for customer engagement, rewards and real‑time communication 📲
✅ Turned everyday visits into long‑term relationships with personalised offers and meaningful benefits for drivers 💙

Our team poured a lot of work, passion and late nights into bringing this story to life – from the first strategy workshops all the way to measurable business results for MOYA. 💡

👉 Check out the film here:

https://lnkd.in/d4zuhxRN

If you’d like to see how Sparta Loyalty can help you achieve results like Super MOYA and build a loyalty program that truly moves the needle, get in touch with us at [email protected] – we’d be happy to talk. ✉️

Sparta Loyalty

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