31/03/2023
Check out this incredible story of João Ferrão dos Santos, an engineer and marketer from Portugal, who handed over the reins of his startup to a chatbot, GPT-4, which now functions as the CEO! 😲
In a bold move, Santos decided to devote just one hour a day to the company's development, leaving all decision-making to artificial intelligence. Even if they could harm the company, AI makes all the decisions 🤖
The company, called AIsthetic Apparel, offers cotton T-shirts with designs generated by AI. GPT-4 chose the e-commerce business model and suggested a collaboration with Printful, a printing company. Within days, the company's sales skyrocketed, and investors showed interest, with three investors contributing $2,500 in exchange for a 25% stake in the company 💰
On day two, the AI informed Santos that their joint project had gone viral on social media, which required adjusting the product's price. GPT-4 set the T-shirt's price at €35 per item, with free shipping. The chatbot stated that the price reflected the value of the ecological materials, unique AI-generated designs, and brand awareness fueled by social media success 👕
What do you think about Santos's experiment? Do you think more businesses should consider AI in their decision-making processes? Let us know your thoughts in the comments below! 💭