09/11/2022
We are incredibly proud of our portfolio company Antavo Loyalty Management Platform, which announced today a €10M Series A round to empower global brands in their effort to build next-generation, omnichannel loyalty programs. 🎉
Antavo is part of our Fund II portfolio. We have been proud supporters of Antavo since we led their seed round in 2018. Our original investment thesis was focused on the transition from legacy loyalty software platforms to cloud-based platforms. In Antavo, we identified several key elements we believed would position the company as a market leader in the future. The two most distinct differentiators of their approach were a no-code/low-code loyalty engine and the ability to serve loyalty across all channels (online/offline). 👨💻
At the time, Antavo’s approach was ahead of the market. It took the company several years to gradually build out its core platform to meet the complex requirements of enterprise customers. The company reached a strong product-market fit in 2020 when the world went into shock as the Covid19 pandemic spread across countries. Large retail brands were quickly adapting to changing market conditions and investing in omnichannel solutions. 👏
The last three years have seen a major uptake in loyalty and retention-focused platform. As customer acquisition is becoming challenging due to rising add costs, brands of all shapes and sizes are looking to build stronger relationships with their existing customers. 😎
Antavo is quickly becoming the platform of choice for forward-thinking retail brands. Companies like BMW Group, KFC, Kathmandu, BrewDog rely on Antavo to deliver personalized customer experiences to their communities of consumers. We still believe that it is day one for Antavo. Enterprise loyalty and retention is a growth market in desperate need of modern cloud-based solutions. 🚀
With a fresh round of funding, Antavo will continue to invest in product R&D, further expanding the capabilities of its core platform. At the same time, the team will look to expand across its core territories, including Europe, Asia, and the US. 💸
We are grateful to Attila, Zsuzsa, and Andras for allowing us to invest early and be part of this great journey. Now we believe it is only up and to the right! 🔥