13/08/2026
In a world of LinkedIn messages, video calls and automated outreach, real relationships still matter.
Especially in the garment decoration industry.
For decorators, screen printers, embroiderers and promotional product suppliers, business is built on more than a good price or a strong product range. It is built on trust, reputation, referrals and the people who know they can rely on you.
In this edition of The Lynch Pin, John P Lynch, CEO of Lynka, reflects on the value of networking - not as collecting business cards or making a sales pitch, but as showing up, staying connected and building relationships over time.
Because the right conversation can lead to a new client, a new supplier, a useful idea or simply a person who helps you take the next step.
Read the full article, originally published in Images Mag UK, on the Lynka blog: https://lynka.eu/en/blog/the-lynch-pin-november-2025.html?utm_source=facebook&utm_medium=social&utm_campaign=the_lynch_pin