Bart Magera SEO Consultant

Bart Magera SEO Consultant Providing SEO consulting, marketing strategy and business audits.

Here is how to tell a real technical SEO consultant from someone running a checklist.Ask them to open your live site in ...
08/07/2026

Here is how to tell a real technical SEO consultant from someone running a checklist.

Ask them to open your live site in the meeting and name the first thing they would fix, and why. A real one reasons from your data on the spot. A weak one recites the same list they give everyone.

I wrote the buyer's-chair guide to hiring one: what the role actually does, what it costs, and when hiring one is premature (yes, sometimes it is).

New post: what entity salience actually is, and why the usual "put it in the title and repeat it" advice misses the poin...
05/07/2026

New post: what entity salience actually is, and why the usual "put it in the title and repeat it" advice misses the point.

The real mechanism comes from linguistics: Charles Fillmore's frame semantics. Fill your topic's frame instead of repeating the keyword, and the page reads as salient.

A linguist's read on the SEO metric:

An EAV triplet is a three-part factual statement: one entity, one attribute, one value. How knowledge graphs consume tri...
03/07/2026

An EAV triplet is a three-part factual statement: one entity, one attribute, one value.

How knowledge graphs consume triples, why attribute coverage is the completeness test of a page, and how one declarative sentence becomes a graph edge - from a linguist who specifies triplets in every content brief.

Semantic relations are the typed connections between meanings: synonymy, hyponymy, meronymy, and 11 more. The 14 lexical...
02/07/2026

Semantic relations are the typed connections between meanings: synonymy, hyponymy, meronymy, and 11 more. The 14 lexical relations grouped into 6 families, with the search decision each one drives - from query expansion to cannibalization diagnosis, explained by a linguist who runs an SEO operation.

29/06/2026

Answer engine optimization is structuring content so AI answer engines extract it and cite it as the answer, not rank it as a link.

How answer engines choose citations, how AEO differs from GEO and SEO, what structured data and schema markup do, and why AEO is mostly semantic SEO with a new name.

Full article in comments.

Topical authority is not a number on your domain. Domain Rating measures your backlink graph, not whether you cover a to...
27/06/2026

Topical authority is not a number on your domain. Domain Rating measures your backlink graph, not whether you cover a topic.

What actually earns authority: coverage of a topic's full query network, backed by real performance history.

Full article in comments.

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