13/08/2026
More AI. Less creativity?
Not necessarily.
In a recent article published by Rzeczpospolita and Parkiet, Justyna Walo from Team ITDS shares her perspective on how AI is changing the gaming industry.
It can shorten production cycles, lower the cost of experimentation and help creators test ideas faster.
But here’s the paradox.
The easier technology makes ex*****on, the more important the human idea becomes.
The story. The world. The emotion.
AI may change how games are made, but creativity remains unmistakably human.
Innovation Justyna Walo