The Nech

14/08/2026

Poland is one of the most attractive markets in Central and Eastern Europe — but entering it successfully requires more than simply launching your product.
A strong market-entry strategy means understanding local competition, business culture, customer behaviour, positioning, pricing, and the right route to your first clients.

At the nech, we help foreign B2B companies, startups, and Ukrainian businesses enter the Polish market with a clear strategy — and turn that strategy into ex*****on.

Read the full insight on Polish market entry on our website:
https://thenech.com/en/polish-market-entry/

24/07/2026

No matter how long you’ve been doing this, entering a new market has a way of keeping you humble. 😅

Back home, you have context. You have a track record. People know what you stand for.

Cross a border, though, and all of that resets. Suddenly, you're the new name on the block. You have to answer the fundamental questions all over again: Who are you? Why should we trust you?
That challenge is what I love most about market entry. It forces you to listen better, understand local culture on a deeper level, and adapt your approach while staying true to your core principles.

I recently sat down with Olga Litkovets on her “Passion Project” to share some honest thoughts on this journey—the friction, the missteps, and the wins.

Here’s a quick clip from our conversation! 🎥

22/07/2026

Every founder of an engineering, construction, or energy company eventually asks us the same question: the person who brings in new projects, do they need to be an engineer?

It feels safe to say yes. These are technical businesses, and clients ask hard questions. But in our experience the honest answer is more nuanced, and getting it wrong is expensive.

Business development is not about explaining the product. It is about spotting and creating opportunities, opening the first conversations, and carrying a negotiation to a close. That is a commercial skill, not an engineering one. Technical depth matters, but a strong commercial hire can build enough of it quickly and bring in your engineers at exactly the right moment.

The rare person who is both a real engineer and a real closer is worth holding onto. But screen only for the engineering diploma and you turn away the people most likely to grow your pipeline.

Our founder, Dima Nech, breaks down where technical knowledge helps, where it does not, and how to structure the role so your commercial and technical teams win together.

So how would you hire for it: engineer first, or closer first?

09/07/2026

Many companies approach market entry with one strong assumption:

If their product, service, or business model works well in one market, it can be transferred to another market with only minor changes.

In practice, this is rarely the case.

At the nech, a large part of our work is focused on helping companies enter new markets — especially within Europe and between EU and non-EU countries. And one thing we see again and again is that market entry is not simply about “copying and pasting” an existing business model into a new country.

The real question is not whether your business model, product, or service needs to be adapted.

The real question is:

How much adaptation is required?

In some cases, only minor adjustments are needed: positioning, pricing logic, communication, sales channels, or local partnerships.

In other cases, the company needs deeper changes — in the offer structure, delivery model, customer segmentation, compliance approach, or even the way value is communicated to the market.

This is why market entry should always be based on proper market analysis, customer understanding, competitive research, regulatory context, and a clear go-to-market strategy.

Because entering a new market is not only about being present there.

It is about becoming relevant there.

And relevance rarely happens without adaptation.

At the nech, we help companies assess how ready their business model is for a new market — and what needs to be adjusted before they invest serious time, money, and resources.

08/07/2026

International business cooperation is a two-way street.

For many Ukrainian companies, international expansion is often seen only as export: selling products, services, or expertise to new markets.

And yes, export matters.

But today, there is another important dimension: many European and Western companies are actively looking at Ukraine, preparing for future cooperation, reconstruction projects, partnerships, and long-term investment opportunities.

This process is already happening.

Export agencies, business associations, investment funds, and government institutions in different countries are building databases, mapping potential partners, and preparing their companies for Ukraine’s recovery.

That means Ukrainian businesses should also be ready.

Ready not only to sell abroad, but also to build relationships, communicate their value, earn trust, and become visible as reliable partners for future cooperation.

Because strong partnerships are not built overnight.

They are built before the opportunity becomes obvious.

At the nech, we believe that international business cooperation is not just about entering new markets.

It is also about staying open to the partnerships that may shape Ukraine’s future recovery.

International cooperation works best when both sides are ready to move toward each other.

StrategicPartnerships UkraineBusiness EuropeanBusiness Export Investment theNech

07/07/2026

Today at 5:00 PM (CET), our founder and Managing Partner, Dmytro Nechyporenko, will be joining the Holders Business Club as a guest speaker.

The masterclass, “Before Entering the EU: What Every Ukrainian Business Should Understand First,” will focus on the practical side of international expansion.

Dmytro will share the frameworks and tools he uses to help Ukrainian and European B2B companies evaluate new markets, reduce the risks of expansion, and build effective market entry strategies.

A big thank you to Holders Business Club for the invitation. We look forward to an engaging discussion and thoughtful questions from the community.

See you at 5:00 PM!

01/07/2026

Today, I had the pleasure of attending a meeting dedicated to strengthening Polish–French cooperation in the nuclear energy sector, organized by the Embassy of France in Warsaw, the Embassy of Poland, and Business France Poland.

The event brought together leading French and Polish companies, creating an excellent platform to discuss future collaboration, investment opportunities, and the strategic role of nuclear energy in strengthening Europe’s energy security and industrial competitiveness.

It is encouraging to see such strong engagement from both countries. International partnerships like these will play an increasingly important role in shaping the future of the European energy sector.

Thank you to the organizers for the invitation and for bringing together so many key industry stakeholders.

30/06/2026

Despite the ongoing war, Ukraine has commissioned 703 MW of new wind power capacity since the start of the full-scale invasion, demonstrating that investment in clean energy remains a strategic priority.

Today, the country’s installed wind capacity exceeds 2.2 GW, while the Black Sea offshore wind potential is estimated at nearly 50 GW.

Every new wind project strengthens energy security, supports economic recovery, and accelerates Ukraine’s integration into the European energy market.

Source: Ukrainian Wind Energy Association (UWEA), Q1 2026.

25/06/2026

Warsaw has become so much more than just a city for us.

It has become a place of opportunities, growth, and new beginnings. A city that opened its doors to us, to our company, and to our future.

Today, Warsaw is one of Europe’s most dynamic business hubs, connecting entrepreneurs, investors, and companies from Poland, Ukraine, and across the European Union. It is a place where ideas become partnerships and partnerships become businesses.

For us, Warsaw is not only a beautiful capital. It is a city we are truly in love with. ❤️

23/06/2026

he Ukraine Recovery Conference 2026 in Gdańsk is more than just another business event.

It brings together governments, international financial institutions, investors, developers, contractors, technology providers, and business leaders who are shaping the future reconstruction and economic recovery of Ukraine.

For companies interested in becoming part of Ukraine’s recovery, this is not only about future projects. It is about understanding the market, building relationships, identifying opportunities, and finding the right partners.

Successful participation in Ukraine’s reconstruction will depend not only on expertise and resources, but also on having the right network and trusted connections across both Poland and Ukraine.

Poland continues to strengthen its position as one of the key gateways for international businesses looking to engage with Ukraine, making events like URC 2026 an important platform for creating long-term partnerships and exploring new opportunities.

The Ukraine Recovery Conference 2026 in Gdańsk is more than just an...