Datomni: Data-driven Marketing

23/07/2024

Introducing Omni Analytics, our custom-built event collector that processes your marketing events server-side (quite relevant given what's on the marketing horizon in 2024), while giving you full control over data. And we mean full control, because it's made to be deployed to your private cloud.

In our latest article, we cover:

1️⃣ Key concepts and design decisions of this Dockerized platform, part of the Omni CDI family of tools
2️⃣ Insights into how Omni Analytics supports the backend analytics of Pipedrive Booster 2.0, our official Pipedrive implementation package
3️⃣ Instructions for starting your 30-day free trial

https://datomni.com/blog/customer-data-platform-collector-quality-event/

Cheers ☀️

Building custom stacks on top of existing CDPs, such as Snowplow CDP with GTM Server, Metabase and Omni Analytics on AWS, is not the only way we ensure that we derive maximum value from the implementations of both SaaS-based and open-source customer data platforms for our clients. In this article, I...

17/07/2024

Join us for another exciting case study! 🚀

Today, we're spotlighting Adapex, a leading US-based AdTech brand and INC5000 company, as they navigate the 'cookie apocalypse' with Datomni.

Together, we've improved their event data strategy, focusing on capturing a wealth of high-quality first-party data and syncing it with identity platforms.

Leveraging Datomni’s Snowplow-based customer data infrastructure and a custom data model, we've integrated Liveramp for precise identity matching. Additionally, we've empowered their system with Metabase for real-time insights.

Discover how Adapex, in collaboration with Datomni, achieves scalable access to identity and event data, maintaining industry leadership.

https://datomni.com/blog/snowplow-cdp-case-study-liveramp/

An award-winning AdTech company, Adapex needed to change their approach to capturing and processing event data due to the impending “cookie apocalypse.” They focused on capturing high-quality first-party data points to sync with identity management platforms for identity matching and enrichment....

12/07/2024

🚀 Success Story: UK's Vyde Swift Transition from Monday.com to Pipedrive with Omni CDI 🚀

When UK-based scaleup Vyde needed to accelerate deal processing and ensure accurate deal valuations in Pipedrive, they turned to us.

We integrated their Pipedrive with Omni CDI, our custom-built analytical backend, ensuring rich data properly populates deal and contact custom fields, and real-time currency exchange rates are used in the deal value.

In just weeks, we:

✅ Fully configured their Pipedrive account
✅ Automated deal valuations with our Omni CDI analytics backend
✅ Seamlessly migrated all deal data from Monday.com to Pipedrive

No Zapier or any external tools needed!

Check out how we helped Vyde achieve faster, more accurate deal processing: https://datomni.com/blog/pipedrive-automation-case-study-adtech-vyde/

A London-based scaleup Vyde needed to switch from Monday.com to Pipedrive.com to accelerate deal processing, especially in terms of accurate deal valuation, which required integrating numerous custom fields, deal characteristics, and third-party data feeds like real-time currency exchange rates into...

26/06/2024

With several recent Pipedrive projects completed, we've noticed major changes in what growth teams expect from their Pipedrive setups (and it's more than just automation).

We've adapted by integrating more analytics and external data feeds. Now's a good time to share some lessons and case studies from our latest work in this area. 🏄‍♂️

We launched the first Pipedrive implementation package, Pipedrive Growth Accelerator, a few years ago. Since then, a lot has changed. We’ve rebuilt and reintroduced the package. In this entry, I want to reflect on what mattered to clients regarding Pipedrive back then, what matters to them now and...

30/09/2021

We're among the 15 most reviewed BI & Big Data companies in Poland by The Manifest (Clutch)!

What's even more important, we're the only company with the singular focus on the area of MarTech, marketing data, analytics and growth BI. 🏆

Congrats to the other distinguished companies!

07/09/2021

HGregoire is an established leader in the used car resale industry in Canada and has the largest inventory of cars of all categories. 🇨🇦

Together we’re strengthening their analytics stack with the use of Segment, Google Tag Manager, Google Analytics 4.

The team on our side consists of 6 people (and 3 countries): Akash (Segment tracking plans & config) 🇮🇳, Maksym (GTM & GA setup and debugging) 🇺🇦, Bogdan (PM) 🇺🇦, Mac (Strategy & Segment) 🇵🇱, Tomek (Account management) 🇵🇱, Lubomir (dev & implementation) 🇺🇦.

If you want to work on the most exciting and forward-thinking analytics projects from clients from all continents with a team that is truly global, take a look at the open positions on our website! https://datomni.com/

17/08/2021

The iOS14 was a turning point for many marketers, and the signal that they should take their measurement efforts seriously because their entire marketing engine depends on it.

iOS14 is really just a prelude to the seismic shifts in how we collect and process customer data in this decade. The best time to start was 5 months ago, and the next best time is now!

From one of the leading cat accessories stores in the USA, through some Fortune 500’s brands, more and more brands are reaching out to us for help with taking data under control.

If you want to contribute to the exciting projects around customer data infrastructure, analytics & MarTech stack and growth building for clients all around the world, see open positions and join us now. You’ll be the person number 🔟 in the global team of ninjas from Poland, Ukraine, India, and Germany: https://fwdhub.net/job-openings/?job__category_spec=datomni

05/05/2021

Over the last two quarters, we've been supporting companies in embedding Pipedrive into their marketing stacks and using Pipedrive data to enrich customer audiences for later use in ad campaigns. It was a lot of fun, so we decided to take it one step further! 🏄‍♀️

Today we're happy to announce we're Pipedrive Premier Partners, and what's even better, we're one of the very first Polish companies to do it! 🇵🇱

The benefits of implementing a proper CRM system are second to none: ROI can get as high as $9 per $1 spent, and lead conversion rate can rise up by 300%. The problem? On average, companies need 18 months to fully deploy the CRM and start reaping the benefits. As an official Premier Pipedrive Partner, Datomni will help your company get the most out of Pipedrive in just a few weeks, rather than months or years.

Pipedrive implementation hence becomes another growth module in our data-driven marketing offering. As any other module, it has specific deliverables and timeframes. Check it out: https://datomni.com/online-marketing-consulting/analytics-automation/pipedrive/

We're still looking for people who're passionate about data-driven marketing, analytics and growth: https://fwdhub.net/job-openings/?job__category_spec=datomni ⚡️

30/04/2021

Join us May 12th for a hands-on analytics session with Andelko Lipotic - JavaScript developer and Measurement Specialist with a focus on the development and implementation of marketing platforms (think Tealium and others). 💻

Andelko will show you how to ensure that the heart of your analytics engine - data layer, also called measurement layer or event layer, is working as it should. For those of you who are truly passionate about analytics, it'll be a real feast.

Andelko will share his experiences and learnings in building data flows and ensuring high quality data with the use of the measurement layer. You'll learn how to obtain quality data, and validate its accuracy. You'll also learn some neat tactics that will help you prevent errors that could easily break your measurement and cause some serious damage to your business.

Join our 1300+ member community, check the agenda and RSVP: https://www.meetup.com/The-10X-Practical-Data-Science-For-Smart-Entrepreneurs/events/277828121/

See you May 12th!

Wed, May 12, 2021, 5:00 PM: It's time to learn some data-driven marketing & analytics!To deliver the best customer experience, you need to know more about your customers, measure their behavior, and t

23/04/2021

We made it to the Clutch list of the 100 leading companies for 2021 in Poland!

Congrats to other winners: Fly On The Cloud, Data Space, and Netguru…

We’re still on the outlook for people who have a ridiculous skillset, and want to have a complete ownership, but happen to be too over the top to fit in the structures and swamps of a normal random company. 8 OPEN POSITIONS AS OF THIS MOMENT. https://fwdhub.net/job-openings/?job__category_spec=datomni

Full list of winnners: https://clutch.co/press-releases/announces-top-100-it-services-providers-poland-2021

15/01/2021

Every marketing tool wants a piece of your conversion 🏄‍♀️

Technically, if someone converts on your website after clicking a Google Ads ad on Monday, Instagram ad on Thursday, and LinkedIn ad on Friday, every channel will claim the conversion. If you see 5 conversions on every ad platform, but only 5 leads in your CRM system, that’s really confusing.

In the latest, monster blog entry with 2000+ words, we're exploring the remedy: a single source of marketing truth. Plus a few fascinating technical and statistical things. ⚡️

Article outline:
👉 Why move data from place to place?
👉 The technical side of BigQuery Data Transfer Service (ELT & ELT)
👉 Advantages of ELT
👉 The practical side of BigQuery Data Transfer Service (which tools can you sync data from?)

Dropping a link:

Data. The basis of modern marketing. On the one hand, it opens up an ocean of possibilities to optimize marketing activities, and on the other hand, it generates a large amount of repetitive and irritating work, e.g. transferring and integrating data from various marketing sources. If you want to be...