24/11/2025
Your product's real journey starts after the customer buys it. Today, November 24th, is Circular Monday – a day that challenges traditional business fundamentals. For decades, we learned one model: produce, sell, forget. Customer bought it? Success. What happens next? Not our problem.
That model is dying.
Not because of ideology, but because of math. Resources are finite. Customers expect more. Regulations are tightening. And companies that ignore this are losing market share.
We help businesses make the salto – from linear to circular thinking:
- ! - Instead of selling products – we sell access.
- ! - Instead of one transaction – we build long-term relationships. Take-back programs create touchpoints for years.
- ! - Instead of new – we design for second (and next) lives
- ! - Instead of competing on price – we compete on value. Durability becomes a sales argument. Repairability builds loyalty.
This isn't altruism. It's the best business strategy for the next decade.
Circular Monday reminds us: innovation isn't just a better product. It's a better way of thinking about business, customers, and value.
The question isn't "if" but "when" your company shifts to circularity. Because the market already is.
How do you design your business model? Linear or circular?
https://www.circularmonday.com/
