SalesTube

SalesTube Oferujemy kompleksowe i skuteczne rozwiązania dla e-commerce. We belong to Group One, the largest independent communication group on the Polish market.

We are the first company in Poland that comprehensively deals with e-commerce business. Our team consists of experts who have gained experience over the years working for the largest Polish and global brands while developing their own brands within Group One. We know e-commerce inside out. Thanks to this, we can offer our clients not only effective solutions in the area of ​​marketing but also be

an advisor in creating profitable online trade. We offer End-2-End solutions. T

We make a great team and we love what we do. We care for friendly, open, and honest relationships based on mutual trust. Therefore, the ambience we foster here certainly distinguishes the work in our agency. :)

29/05/2026

🔎 Google Search is evolving from a search engine into an AI-powered answer and action environment.

After Google I/O 2026, one thing is clear: brands will compete not only for rankings and traffic, but for AI visibility. Solutions like AI Mode, AI Overviews, Gemini 3.5 Flash, Universal Cart and Agentic AI show that Google is moving toward a more autonomous ecosystem - where AI interprets information, compares offers and supports decisions directly inside Search. For marketers, this is a structural shift in how users discover brands online.

What should brands focus on now? 👇

➡️ SEO becomes AI visibility
Brands need to structure content, expertise and product information in a way that AI systems can easily interpret, trust and surface in generated answers.

➡️ E-E-A-T becomes a competitive advantage
Generic AI-generated content will struggle to gain visibility compared to expert-led analysis, original insights and real case studies.

➡️ Product data becomes business-critical
In Agentic Commerce environments, AI reads offers on behalf of users. That means product feeds, pricing, availability, delivery information and Merchant Center integrations must be accurate, complete and consistently updated.

➡️ AI-ready infrastructure matters more than prompts
Structured data, integrations and information architecture will directly impact how AI understands and recommends brands.

➡️ AI agents are entering marketing operations
Google’s Agentic AI direction suggests a shift from AI-assisted work toward AI-executed workflows. Research, campaign optimization, reporting, lead qualification and operational processes are increasingly becoming candidates for automation.

➡️ Brand governance becomes essential
As AI accelerates content production - consistency, strong editorial control and strong brand identity become key differentiators.

At Salestube, we see Google I/O 2026 less as a technology event and more as a strategic signal for the future of marketing and commerce. AI-readiness is quickly becoming a new competitive advantage. The better brands organize their data, workflows, expertise and digital infrastructure, the easier it becomes for AI to understand, trust and recommend them.

That’s also why we are developing solutions such as NextSearch.AI - helping brands build visibility and control their presence across AI Search ecosystems. 💪

To ensure your feed is fully AI-ready, it’s worth investing in a professional audit with Salestube. This will help you build a precise action plan so you are fully prepared for the upcoming transformations.

AI in action - from slides to real business scenarios. 👀This week in Kraków, we joined the Synerise Partner Meetup 2026,...
29/05/2026

AI in action - from slides to real business scenarios. 👀

This week in Kraków, we joined the Synerise Partner Meetup 2026, where we got a look under the hood at the direction of the Synerise platform, including Agentic AI, MCP, the Brickworks ecosystem, MCP Terrarium, and the AI Shopping Assistant. 🤖

Main takeaway? Effective AI in marketing and sales starts with strong data foundations, the right context, and the ability to turn insights into action. The meetup was another sign that we’re on the right track. 👊 Through our daily work with partners, we see how important it is for AI agents to understand users’ needs and respond in a more relevant and meaningful way.

Agentic AI is not just a concept we follow. It’s already a part of the support we provide to our marketing and analytics teams.

Synerise - thank you for having us. Looking forward to seeing you soon. 👏

From nominations to wins - 2 out of 2. 🏆🏆We’re bringing home two EMMA Awards 2026 trophies, including a win alongside Va...
29/05/2026

From nominations to wins - 2 out of 2. 🏆🏆

We’re bringing home two EMMA Awards 2026 trophies, including a win alongside Value Media for Żabka Polska and the “What’s the Cost of the Willingness to Learn?” campaign in Digital Media Effectiveness.

Huge thanks to our clients and partners for trusting us to push boundaries together. And yes… we’re just getting started. 😎

SalesTube & Value Media team - amazing job! 👏
Big thanks to MMP for organizing EMMA Awards 2026. 🙌

28/05/2026

Google Marketing Live 2026 clearly confirmed that the market is entering the era of agentic commerce - a model in which consumers gradually move away from traditional search engines and increasingly rely on AI agents such as Google Gemini, OpenAI, ChatGPT, or Perplexity to discover, compare, and purchase products. 🔥📣🔥

Announcements around the Universal Commerce Protocol [UCP], Agent Payments Protocol, and the universal shopping cart demonstrate that commerce is evolving toward agent-to-agent interactions. In practice, this means that if a brand is not “visible” to AI agents, it may effectively disappear from the user’s purchasing journey. That is why brands should already be preparing their infrastructure for AI-driven commerce - from GEO and technical SEO, through product data quality and Merchant Center Next, to transactional integrations and new tracking models based on UCP.

At Salestube, we have been working for several months to understand the UCP architecture and develop services that help clients prepare for the transition into agentic commerce, even though the solution is still in closed beta in the US. As a martech value advisor, we help brands make better business decisions and build ecosystems that will become the preferred choice for AI agents - including scenarios where purchases are completed without the user ever visiting a website. 💪📢

27/05/2026

Yesterday, the Warsaw office of Meta hosted a unique edition of our second event "Breakfast with Salestube" organized together with AppsFlyer, Amplitude, and Meta.

The event brought together marketers, product leaders, data analysts, and C-level executives to discuss one of the biggest challenges in today’s MarTech ecosystem ➡︎ how to break down technological and organizational silos and build a truly integrated data architecture.

⏹︎ One message resonated throughout every discussion: As customer journeys become increasingly fragmented and omnichannel, businesses must move beyond simple data collection toward predictive analytics and behavioral modeling. Clean, connected data has become the fuel powering modern AI-driven growth.

⏹︎ Another key takeaway was the transformation of the customer journey itself. The traditional linear funnel is gone. Today’s path to conversion can include anywhere from 20 to 500 touchpoints across platforms, devices, and channels. In a world shaped by privacy regulations, ATT, and the decline of third-party cookies, companies are operating with less deterministic data than ever before making advanced analytics and measurement capabilities critical for effective decision-making.

⏹︎ What stood out most was the concept of synergy. Individually, Meta x AppsFlyer x Amplitude & Salestube are powerful platforms. But when fully integrated, they create something far more valuable than the sum of their parts a connected ecosystem that enables brands to understand users holistically, align marketing and product teams, and transform a linear funnel into a self-reinforcing growth loop.

A huge thank you to all attendees for the inspiring conversations and shared perspectives, as well as to our speakers and organizers for creating such a valuable space for discussion and knowledge exchange: Alona Vigovska, Kamilia Kowalczuk, Dominika Sekula, Aleksandra Słonowska, Monika Maor, Paweł Świerczewski, Krzysztof Sobieszek, Przemek Misior, Anton Olaosun. 👏💛💛

The future of growth belongs to organizations that can connect data, technology, and teams into one coherent strategy. 🚀

Dorota Bigo Sułowska [Chief Growth Officer] is serving as a juror at this year’s Effie Awards Europe representing Poland...
25/05/2026

Dorota Bigo Sułowska [Chief Growth Officer] is serving as a juror at this year’s Effie Awards Europe representing Poland as one of only 15 jurors from the country. 😎👏

Effie has long been the global benchmark for marketing effectiveness, celebrating work that doesn’t just stand out creatively, but truly moves business results forward. As the program marks its 30th anniversary in 2026, the focus remains clear: impact, effectiveness, and measurable growth across markets and disciplines.

We’re proud to see Polish expertise represented on this international stage, contributing to the evaluation of the most effective marketing work in Europe!

Key dates for this year’s edition:
• Entries open: June 3
• Round 1 [online judging]: Sept 25 – Oct 4
• Round 2 [virtual sessions]: Oct 19 – 27

On December 3 in Brussels, the Grand Effie Jury will select the most effective and impactful work of the year. Can’t wait. 🤞

📢 Fast, crowded, and expensive to play in. Today’s fashion market is already a tough space for any brand. The core chal...
21/05/2026



📢 Fast, crowded, and expensive to play in. Today’s fashion market is already a tough space for any brand. The core challenge was not the lack of channels or budget, but the need to make the right decisions across the entire funnel, so as to both generate demand and effectively convert it.😬

That was the story of Próchnik - a brand looking for a way to break out of the loop of relying too heavily on paid traffic. So how did we tackle it?

By implementing a full-funnel strategy that connected short-term sales goals with long-term brand building. Instead of choosing between performance and awareness, we built one data-driven system across the entire funnel: from video campaigns focused on micro-conversions, through high-quality SEM traffic, to automated and personalized remarketing.

The result? Check it out below 🫡 ➡︎ https://salestube.tech/case-studies/scaling-growth-with-a-full-funnel-strategy-how-we-increased-revenue-by-48-with-prochnik

20/05/2026

Reach is easy to count. Attention is much harder to earn. 👀

That was one of the strongest takeaways from the Brand New(s) by Wirtualnemedia.pl panel: “Easier said than done. The mythical attention instead of reach: what do customers really want?”, joined by Magdalena Pobikrowska [Senior Media Operations Director]. The reality? A view is not an impact, a second of contact is not engagement, and shouting louder is not being heard. What does today’s market really need?

👉 Less noise, more precision - In today’s market brand often gets only 1–2 seconds of real contact with the user. It’s not about shouting louder but saying exactly what the audience needs to hear at the right moment.

👉 Attention as a signal, not a vanity metric - attention it’s a signal that your media, context, and creative are aligned. To work, it must match the customer journey: a quick hook drives awareness, but conversion requires deeper immersion.

👉 Creative still does the heavy lifting - even the best media strategy will not work if the message does not stop, engage and stay with the audience.

The main conclusion? Value lies in turning attention into growth impact.

Thank you Wirtualnemedia.pl for a strong and much-needed discussion. 💪🔝

Efficiency, impact, business results - that’s what the EMMA Awards are all about. Our campaigns for Żabka Polska and Po...
19/05/2026

Efficiency, impact, business results - that’s what the EMMA Awards are all about.

Our campaigns for Żabka Polska and Polkomtel Sp. z o. o. delivered on all three, earning us 2 nominations in this year’s edition. 👏

Together with Value Media & Żabka Polska and Mediaplus Warsaw & Polkomtel Sp. z o. o. we’re been shortlisted in the Channel Excellence Award | Digital Media Effectiveness category for the campaigns: “How much does the desire to learn cost? for Żabka and “How AI Broke the Rule of Rising Costs in the Most Expensive Quarter of the Year” for Polkomtel.

Big thanks to everyone involved. Exciteeed & fingers crossed. 🤞

18/05/2026

Magic Leaves are back - this time, making its debut on Polish TV. 😎📺

Together with Dr. Beckmann and Mediaplus Warsaw, we’re launching the next chapter of the Magic Leaves campaign, bringing laundry detergent sheets closer to Polish consumers & everyday smart cleaning moments.

The idea behind the campaign is simple: to drive sustainable business growth, brands need both scale and relevance. That’s why Mediaplus Warsaw activation connects TV, VOD and YouTube - channels that work together to build reach, support category growth and show up naturally in everyday home-care contexts.
Our team supports the activation with buying and reporting, adding a measurable digital layer to the full media mix. 👌

Smart product. Smart media setup. Strong visibility. Together, we’re building a brand presence that fuels category growth. 👏

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