Burson Puerto Rico

10/06/2026

As AI reshapes how people find and evaluate information, trust and reputation matter more than ever. In this article, our Managing Director, Lynnette Teissonniere, shares what the findings of “The Credibility Paradox” mean for Puerto Rican businesses.

Study finds trust in AI-generated brand information varies significantly by audience.

07/02/2026

Tomorrow will be a big night for Latin music and Puerto Rican culture on the Super Bowl stage.

Some might even call it the “Benito Bowl” 🇵🇷🔥

16/01/2026

Our landmark study, "The Global Reputation Economy: A New Asset Class for a New Era," reveals how leading organizations are quantifying, protecting, and leveraging reputation as strategic capital.

According to our research companies could see up to 4.78% more in unexpected shareholder returns. That’s not perception—that’s measurable business impact.