31/12/2020
3 TIPS FOR MAKING YOUR APP STAND OUT
By Facebook for Business
Nowadays it feels like there’s an app for everything, which makes creating an app that stands out seem all the more challenging. But there are a few simple things you can do — like app store optimization, content localization and replying to customer reviews — that can make a big difference. We’ve put together tips and inspiration that break them down and show you how to get started with promoting your app using an app ad campaign.
1 Optimize for App Stores
Google Play and the Apple App Store use sophisticated algorithms to sort search results. As the main two channels for app discovery and downloads, it’s important to optimize your presence within each store. Note that both stores have different methods to increase your chances of searchability, so pay attention to these key factors to rise in the ranks: app name, developer name, app URL, app description (for keyword seeding), app subtitle, keywords, in-app purchases, ratings and reviews, and downloads and engagements.
2 Localize Your Content
If your app is available globally, make sure to localize your language, screenshots, preview videos or instant games so that people can not only find you in their native languages, but find your app engaging. Different countries and regions find different types of content or art interesting. On top of that, localized keywords matter in both the Google Play and the Apple App Store, and can help increase search volume for your app.
3 Reply to Reviews
Keep in mind that mobile users can read up on reviews before they decide to download an app. Show that you care about user feedback and take user feature requests into consideration by replying to both the good and bad reviews your app receives.
Once you’ve optimized your app for the app stores, you might also consider promoting your app so that customers know about it and feel inspired to use it. One way to spread the word is by running an app ad campaign. Take a free Facebook Blueprint course to learn how to grow your business using the app installs objective for your ads.
