LMN Strategy

16/05/2019

“Minimalism is not just about boiling down certain graphic elements into their simplest form, but knowing which elements to keep, which elements will still work without having to explain them and how to use them.”

Designer Carolyn Brandt, took a simplistic approach in re-designing six Kelloggs boxes and distilling them to their bare graphics, while maintaining their essence. Imagine seeing these in the cereal aisles today. Done in 2015 yet relevant.
Via https://www.behance.net/gallery/32110481/Kelloggs-Mini-Cereal-Boxes


🔍

06/05/2019

A little humor about workplace culture by Liz + Mollie.👩🏻‍💻 Check out their website for more e-cards, practical guides & more: https://www.lizandmollie.com/cards ☕️


🔍

01/11/2018

A world without Internet is already an alien concept. Can you imagine how certain technologies would look like in a different era?

Check out how artist Thomas Olliver transforms modern apps into objects from the 1980s.


🔍

22/10/2018

Nothing says Monday like a greek coffee that’s been boiled three times and has a slightly higher caffeine content that grants you the power of not giving a f_ck.


🔍

06/10/2018

People’s reaction when they see our business card.

American Psycho (2000) IMDb http://www.imdb.com/title/tt0144084/

12/09/2018

From a “super premium luxury space” to a “Instagrammable” identity, Häagen-Daz vice-president and global brand director Jennifer Jorgensen, thinks the ice cream brand started to become outdated and unattainable. 🍨

From reimagining the logo to streamlining the interiors of its ice cream shops, all aspects of the new brand are designed to chime with an Instagram-friendly millennial aesthetic.

“First of all, you never want to be the outdated brand, so we’ve got to modernise and this millennial generation is a huge generation coming through. If we miss that generation we won’t have a business in the next 30 years.” explained Jorgensen.

What do you guys think?

Häagen-Dazs's admits the brand's version of luxury had started to feel "unapproachable and unattainable", especially with disruptive new brands entering the market, but a new marketing strategy aims to build a more personal connection with customers.

11/09/2018

Mondays are for contemplating the void...and surprising some clients, of course.


🔎

26/08/2018

Celebrating the anniversary of the 1920’s adoption of the 19th Amendment — a day that guaranteed that American citizens would not be denied the right to vote on the basis of s*x. Happy ! ♥️

Image credit: DDB Germany “Highlight the Remarkable” print campaign for highlighter pen brand Stabilo Boss that emphasizes the role of important women who have been overlooked throughout history.


🔍

22/08/2018

Today we are showcasing National Geographic beautiful cover launched on May. Planet or Plastic? is a multiyear initiative aimed at raising awareness about the global plastic waste crisis and reducing the amount of single-use plastic that enters in the world's oceans.

Learn what you can do to reduce your own single-use plastics here: https://bit.ly/2IL1zAo


🔍

14/08/2018

“There are no bad pictures; that’s just how your face looks sometimes.” — Abraham Lincoln


🔍

10/08/2018

We present to you “Good hair day Pasta!” a mesmerizing concept created by design agency Nikita in Moscow, Rusia.

Agency Nikita creatively made use of the strands and shapes of pasta to create an interesting series of packaging that definitely capture attention on the shelves. An absolute head-turner.


🔍

07/08/2018

Taking some headshots for SSPR website while looking fabulous. Lights, camera, ACTION. 😏


🔍