António Pinto

30/05/2025

Today a client asked for the logic behind trying a multi-step lead form instead of their current single, long one.
My reply, which I'm sharing here, centers on making that first 'step' strategically easier and more inviting.

Here’s why breaking down your form can be a game-changer for coaches & consultants aiming for consistent growth:

✅ Reduces Initial Prospect Overwhelm: Fewer fields upfront feel less daunting and significantly lower the barrier to entry.

✅ Leverages Completion Psychology: The 'sunk cost effect' is real. Once someone starts, they're more inclined to complete the process, step by step.

✅ Backed by Impressive Conversion Lifts: It's not just theory. Data from sources like BrokerNotes (reporting conversion lifts from 11% to 46%) and HubSpot (noting up to 86% higher rates for multi-step) show powerful potential.

Of course, tailoring and testing are crucial as every audience for coaches and consultants is unique.

Have you experimented with multi-step forms in your practice, or are you considering it?

22/05/2025

What do you do when you have a B2B Resellers but you also want your brand to serve B2C directly?

02/05/2024

I'm thrilled to have this feedback; I was speechless and emotional.
Thank you, Russ (ADHD Big Brother Podcast and Community)

I'm still looking for 5 more coaches and consultants to join the pre-launch phase at a VERY discounted price. DM me if you help your clients achieve personal or professional growth.

26/04/2024

Check The 3 Point Brand Consistency Checklist
Really simple and basic but just works!

28/03/2024

We are opening our waitlist!

26/03/2024

18/03/2024

Every day brings with it a sense of excitement and motivation, as I am eager to accomplish various tasks and work towards my goals and ideas. However, it's also overwhelming and can lead to decision paralysis.

How are you prioritizing your tasks every day?

15/03/2024

As an entrepreneur with ADHD, finding focus and structure is crucial yet challenging.

I’ve found that gamification in business strategies significantly improves my productivity and focus. It's a game-changer!

This approach can help any entrepreneur, not just someone with ADHD.

Let’s discuss!

14/03/2024

Reflecting on our business journey, I recognize the value of being open about our experiences.

Moving forward, sharing our learnings will benefit both our audience and our business.

We're excited to grow together, knowing our collective experiences will make us stronger.

13/03/2024

At first, using AI to save time and improve productivity seemed weird, but then I realized it's about using technology to improve our work and add more value.

It's not cheating, it's just working smarter!

It helped me streamline my tasks and focus on delivering better results.

12/03/2024

It's incredible to see how taking a leap into the unknown and letting go of what was holding me back has led to such amazing growth and success.

It's a reminder that sometimes we have to take risks and make difficult decisions in order to move forward.

11/03/2024

Over the years, AI has become an integral part of my work routine, revolutionizing efficiency.

For example, AI like ChatGPT in customer service can handle routine queries, freeing up human teams for more creative tasks.

This not only improves customer satisfaction but also greatly enhances efficiency.