03/09/2026
30+ in-depth interviews. 12 countries. One AI-assisted platform. And no report gathering dust in a PDF folder.
💡 At WUD Portugal: UX masterclass Edition, Emilio Sosa Estrada (Usaria, Colombia) shares how his team turned a global qualitative study into a living, searchable repository instead of a one-time report.
In global qualitative research, the bottleneck has moved from collection to synthesis and most AI tools accelerate synthesis by simplifying, quietly flattening the local context that gives each market meaning. In "The Living Repository: Scaling Human Insight in the Era of AI", Emilio shows another way.
In this session, he'll cover:
✅ Why the real bottleneck in global research is synthesis, not collection
✅ A real case: 30+ interviews across 12 countries, run on Kinmat, UXalliance's AI-powered platform
✅ How AI can map, tag and cross-reference qualitative data across borders
✅ Why local human expertise + shared infrastructure is what makes research reusable
🎟️ Grab your Early Bird ticket until September 18th: https://wudportugal.com/