andreg

28/10/2020

Once I found what I really wanted to do with my career I was so afraid that I would be starting from ground zero. Pushing over two decades of experience aside to focus on the new is a daunting experience, especially in ones forties.

Business coach Design Recharge had a different approach. Use your previous skillset and build up your creative skills.

Makes a huge difference to your mindset. Instead of wishing I had started Brand Strategy earlier I feel I am in a unique position to offer even more to my clients.

subscribe

26/10/2020

There is a lot going on. I find it difficult to separate work from family life at times. I get frustrated on my progress. I was chatting to a friend of mine who is a Psychiatrist about some concerns I had. He was saying there is a massive increase in anxiety across board.

Sometimes you need to take a step back review where you are at. Adjust where necessary and take it from there. Don’t forget to give yourself a break. Work Rest Review!

23/10/2020

One of those days. Coming up again and again. Do you know what problems your customer or audience faces? Are you able to:

1. provide a solution?
2. direct your customer or audience to someone or enterprise who can?

Listening is key.

23/10/2020

Watching a podcast hosted by Tiffani Bova with guest Seth Godin and GPT-3 was mentioned. This is next level. I can't help but see the complaints of those worried about ai generated logo design being completely drowned out by this technology. Are you scared by this technology or do you see this as another way to expand your skillset and use the tech to enable focus on strengthening other parts of your business?

#

23/10/2020

Vlog 2 General Friday Banter

22/10/2020

Day 15, Creative Ignite organised by Design Recharge, hosted by Bonnie Tsang, Courage to be vulnerable. Bonnie comes across as honest and direct. She has used both Instagram and Pinterest as marketing tools. Watching her grow has been a real feel good story.

Bonnie uses Pinterest which is an interesting one to market off of. I use Pinterest as a source of inspiration for Stylescapes and these are usually locked client for client. Bonnie uses this in the same way in terms of inspiration for mood boards for clients. But also as a way for the viewer to see the style Bonnie usually works with which gives the audience a sense of what they might be getting from Bonnie. You just need to have a look at how big her audience has grown to see how successfully she has used this platform as a marketing tool.

Instagram most of us are familiar with. I’m not sure how many folks actually drum up business directly from Instagram. I know I struggle with direct work from here but then again I haven’t yet done any paid advertising. So my reach is already capped. Something to work on SOON. Bonnie has done an excellent job in showcasing both her growth and exactly what she offers to potential clients. Refreshing to see that genuine side coming through and her work is top. It’s interesting to see how it progresses.

Be yourself on SM. This comes across so regularly I hope it’s not losing its meaning. Bonnie speaks about vulnerability, an often dismissed word. Can be mistaken for weakness, can find some real good inspiration and building blocks here. But it ain’t easy to look inwards towards ones one feelings of vulnerability. Part of ones aim on SM is connecting to your audience. Showcasing who you are. The internet is a strange place where people feel like they know you. Without an authentic connection you will probably be attracting the wrong type of people.

Who has niche’d down here? For many it’s a scary word often tucked away. For laters. Fear of narrowing ones clientele to being stuck in one thing. It’s funny how we all think we will be stuck with one focus for the rest of our lives. Who told us this? Why do we think like this? Bonnie tends to give herself an annual review s lesson was:

- Review where you are at possibly annually (Your own appraisal).

- Set yourself guidelines to follow by one you have given yourself a review.

- Be authentic be yourself.

- Remember what you post is how your audience perceives you.

Hope a few of these pointers will help you out on your marketing.

21/10/2020

First Podcast has been recorded with Andrew George Burnett of Helleau. Thanks for being the guinea pig in this first episode!

We spoke of what Andrew does which is finding the right name for your company. It was interesting to note that this is the one aspect or part of the brand which should not change, whereas many of the brand attributes are updated at one time or another.

I like the way this work can be considered the foundation which leads to a clearer outlook when it comes to brand strategy.

Editing taking place over the next few days (my dog decided to chime in with one of my kids (we currently under family self isolation.))

20/10/2020

Things are real uncertain right now. Everyday seems like a new challenge pops up. It does for me. Under these times of duress what we can control we should be focusing on. Have you got out a clear road map for where you are at in your business? I’ve set up an easy to read and follow guide to help you focus on the weak spots. I would love to know if it’s been a help.

https://mailchi.mp/007ec53aacaa/andre-gagiano-branding

19/10/2020

Monday Motivation

There’s times when everything seems to be working against you. That current seems to come out of nowhere and you are being pushed to the limits. Don’t give up on you. Sometimes a little time out is good. Gather your thoughts, remember why, relook at your end goal and the process. Go back to the start and you’ll see the progress you’ve made. Keep at it. You will get there. And lastly remember your PURPOSE. You got this!

15/10/2020

Integrating payment / subscription and online courses into your website

I’ve recently had someone reach out looking for a website and a secure way to stream video content via subscription. They want to integrate everything together into a sellable package whilst attracting new customers.

I’ve looked at solutions from using:

Square Space
Webflow
Wordpress
Independent Teaching Platform

There are solutions for all the above, saying that they aren’t all as robust as others and there are two clear winners in my opinion.

Taking into consideration all the elements one has from secure payment, streaming and subscriptions there are a number of vulnerabilities to be aware of.

You can read more by clicking on link in bio.

https://www.linkedin.com/pulse/integrating-payment-subscription-online-courses-your-website-gagiano

14/10/2020

Full article can be found here:

Day 14, Creative Ignite organised by Design Recharge, hosted by Vickie Gibbs, Create Surveys, Analyze Data, Make Changes. Yep we finally got the two sisters in one podcast. Very cool to see the energy between these two.

https://www.linkedin.com/pulse/create-surveys-analyze-data-make-changes-andre-gagiano/?trackingId=SqT8jRaVxcc%2FPYgJqgJ0vA%3D%3D

Creating Surveys and using the information to adapt to your audience or potential leads / opportunities.

Vickie explains there are usually four reasons to survey.

1. Validation
2. New Ideas
3. Optimisation
4. Learning

Vickie highlights three possible approaches: 1. Focus groups 2. One on one interviews 3. Survey questionnaires.

Do you use surveys? Have you got any useful tips?

https://www.linkedin.com/pulse/create-surveys-analyze-data-make-changes-andre-gagiano/?trackingId=SqT8jRaVxcc%2FPYgJqgJ0vA%3D%3D

13/10/2020

Should you hire a virtual assistant. This is something that i have been mulling over more and more. I mention it briefly in my last Vlog. I'm definitely going to be talking about this more. Has anyone used these services and are there any recommendations out there for basic daily tasks?

If you're nervously thinking of handing your tasks (and inbox!) over to a complete stranger, don't worry - we did the research for you.