pur'ple purpose by people

18/05/2026

The storm is not coming.

It is here.
And it is not chaos.
It is context.

What’s breaking in organizations today is not movement.
It’s alignment.

Everything is accelerating.
From geopolitics, growth, AI, expectations, planetary limits.

Organizations don’t stop moving.
They just stop moving together.

Initiatives multiply.
Priorities compete.
Energy increases.
Coherence disappears.

And when that happens, certain narratives take over:

Nothing really changes.
Everyone for themselves.
This is too big to influence.

Cynicism.
Individualism.
Fatalism.
They feel like clarity.

𝗧𝗵𝗲𝘆 𝗮𝗿𝗲 𝗻𝗼𝘁.

They are the absence of direction.

At .ple_purposebypeople, we believe the real challenge is not uncertainty.

It is fragmentation.
And the real advantage is not speed.
It is coherence.

A shared direction people can recognize, believe in, and move toward together.

As pur’ple turns eight and steps into a renewed identity, we’re launching 𝗣𝘂𝗿𝗽𝗼𝘀𝗲 𝗳𝗼𝗿 𝘁𝗵𝗲 𝗦𝘁𝗼𝗿𝗺.

A series about how organizations move within uncertainty - not around it.

We start with the manifesto, 𝚃𝚑𝚎 𝚂𝚝𝚘𝚛𝚖 𝚒𝚜 𝙷𝚎𝚛𝚎.

A perspective on why:
– uncertainty is no longer temporary
– fragmentation is the real risk
– and coherence is becoming the advantage

Read the full article 🔗 in bio.

Because every storm demands a story.
And every story defines a direction.
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18/05/2026

The storm is not coming.

It is here.
And it is not chaos.
It is context.

What’s breaking in organizations today is not movement.
It’s alignment.

Everything is accelerating.
From geopolitics, growth, AI, expectations, planetary limits.

Organizations don’t stop moving.
They just stop moving together.

Initiatives multiply.
Priorities compete.
Energy increases.
Coherence disappears.

And when that happens, certain narratives take over:

Nothing really changes.
Everyone for themselves.
This is too big to influence.

Cynicism.
Individualism.
Fatalism.
They feel like clarity.

𝗧𝗵𝗲𝘆 𝗮𝗿𝗲 𝗻𝗼𝘁.

They are the absence of direction.

At pur'ple purpose by people, we believe the real challenge is not uncertainty.

It is fragmentation.
And the real advantage is not speed.
It is coherence.

A shared direction people can recognize, believe in, and move toward together.

As pur’ple turns eight and steps into a renewed identity, we’re launching 𝗣𝘂𝗿𝗽𝗼𝘀𝗲 𝗳𝗼𝗿 𝘁𝗵𝗲 𝗦𝘁𝗼𝗿𝗺.

A series about how organizations move within uncertainty - not around it.

We start with the manifesto, 𝚃𝚑𝚎 𝚂𝚝𝚘𝚛𝚖 𝚒𝚜 𝙷𝚎𝚛𝚎.

A perspective on why:
– uncertainty is no longer temporary
– fragmentation is the real risk
– and coherence is becoming the advantage

Read the full article → https://purposebypeople.com/blog/the-storm-is-here

Because every storm demands a story.
And every story defines a direction.
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14/05/2026

We're thrilled to welcome Carla Hierro Dias to the pur'ple team. 🤩

Her passion for purpose-driven work and human-centered approaches makes her a perfect fit for what we believe in.

In the newest Associate Consultant words:

✏️ "Being at pur'ple is more than joining another consultancy, it's being part of a mission to bring purpose to life through people. What motivates me is the opportunity to help organizations become better places to work, while tackling complex challenges in a truly human-centered way. I'm excited to contribute to this mission and be part of creating meaningful impact."

Welcome, Carla. 💜
You're already making us better.
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15/04/2026

We have new people on board! 🎉🎉🎉

This week, we’re excited to welcome three new pur’plees to the team. Curious about what brought them here? Let’s hear it in their own words.

✏️ “Joining pur’ple to keep exploring what happens when strategy, people, and technology come together—and turning that into real impact in organizations.”
𝗝𝗼𝘀𝗲𝗳𝗶𝗻𝗮 𝗚𝗮𝗹𝗼𝗽𝗽𝗼, 𝗔𝗻𝗮𝗹𝘆𝘀𝘁

✏️ “Joining pur’ple as an Analyst is a big step for me, especially being in my second year of Data Science, because it’s my first real opportunity to apply what I’ve been learning in a practical context and start gaining hands-on experience. I’m genuinely excited to learn as much as I can, take on new challenges, and grow within a team where I can contribute while continuing to improve every day.”
𝗙𝗿𝗮𝗻𝗰𝗶𝘀𝗰𝗼 𝗚𝗼𝗻ç𝗮𝗹𝘃𝗲𝘀, 𝗔𝗻𝗮𝗹𝘆𝘀𝘁

✏️ “Finding a shared purpose with the organization you join is truly inspiring, and at pur’ple, our mission is exactly that: helping companies discover their own purpose to build bridges between intention and action, ensuring they grow with people and for people.”
𝗘𝗱𝘄𝗶𝗻 𝗕𝗲𝗿𝗻𝗮𝗹, 𝗔𝘀𝘀𝗼𝗰𝗶𝗮𝘁𝗲 𝗠𝗮𝗻𝗮𝗴𝗲𝗿

The stage is set.
Now, let’s keep building impact—together. 💫
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01/04/2026

Some people leave a mark. André Abrantes leaves a feeling.

A proud FC Porto fan, with a heart that’s always been unmistakably blue 💙, sometimes beating stronger than others 🥴, but always generous, kind, and deeply human. Someone everyone simply loves.

Between a quiet “no stress” mindset and a subtle Tommy Shelby edge, André brought a unique balance to everything he did: always intentional, always authentic. Over the past two years with us, he stood for more than results: a true climate advocate, swapping cars for public transport and championing ocean life, especially those gentle giants… the ones with sharper teeth 🦈

Beyond the Senior Manager role, André brought perspective, humor, and unforgettable moments (yes… that “pussy wagon” energy 🚗), making the journey lighter and better. We know his next challenge is just around the corner, and he’ll create the same human feeling. However, one thing is certain: it won’t be as fun as what we had together. 😁

You’ll be deeply missed, André.

Until we find the perfect excuse for another theatre night, classical concert, or pizza Friday, always keep this in mind: 𝚘𝚗𝚌𝚎 𝚊 𝚙𝚞𝚛’𝚙𝚕𝚎𝚎, 𝚊𝚕𝚠𝚊𝚢𝚜 𝚊 𝚙𝚞𝚛’𝚙𝚕𝚎𝚎. 💜
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23/03/2026

Are jobs still the right unit of work today?

Organizations have long been built around roles: fixed, defined, static.

But agility doesn’t come from structure. It comes from .
The shift is clear: from jobs 👔 → to skills 🧠

This is how organizations unlock real mobility, adapt faster, and retain talent with .

At pur'ple purpose by people we see this as a core transformation lever that helps organizations not only adapt, but evolve with intention.

To know more about this shift, explore our latest article by our Senior Consultant, Beatriz Brás, and our Senior Manager, Luis Vivanco, on our new website 👇
https://purposebypeople.com/blog/from-jobs-to-skills-a-core-shift-to-unlock-agility-and-retain-talent

Are we ready to move beyond job-based thinking?
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We are purpose advisors. We empower people to make business transformation happen. We make your purpose come to life.

18/03/2026

Eight years in, pur’ple shows a new face. ✨

Not because we changed what we believe, but because what it demands from us grew.

This is more than a brand moment, it’s a commitment.

At pur'ple | purpose by people, our is now real and simple: 𝗪𝗲 𝗺𝗮𝗸𝗲 𝘆𝗼𝘂𝗿 𝗽𝘂𝗿𝗽𝗼𝘀𝗲 𝗰𝗼𝗺𝗲 𝘁𝗼 𝗹𝗶𝗳𝗲.

"A brand refresh is easy, living up to it is harder.”

See what changed, and why it matters by the voice of our founder Rui Luz → https://purposebypeople.com/blog/purpose-for-the-storm
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We are purpose advisors. We make your purpose come to life. We empower people to make business transformation happen.

17/03/2026

We make evolution happen.
Are you ready?
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06/02/2026

A new guiding light joins the pur’ple constellation ✨

We’re proud to welcome Lesley Wilkin as Board Member at pur’ple, in a particularly exciting stage of our journey.

With a career shaped by leadership, transformation, and a deep commitment to values-driven organizations, Lesley brings exactly the kind of perspective that helps pur’ple grow with wisdom and ambition, without ever losing its essence.

In her own words:
✏️ “I am excited to be joining pur’ple as a Board advisor to support in the next stage of their development. From the beginning, I have observed the passion, energy and strong sense of values they bring to their clients and I look forward to helping them share those qualities even more widely.”

Lesley, welcome to pur’ple. 💜

Your experience will help us amplify what already defines us — purpose, people, and impact.
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19/12/2025

This Christmas, pur’ple found a new glow.✨

Thank you, Operação Nariz Vermelho for reminding us of the magic of saying 'yes', the joy of playing, the power of curiosity, and how to make purpose come to life.

From our family to yours, we wish you a gl🔴wing 2026. 💜
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