01/09/2026
25 years. 25 days | Day 1
🎯 In 2001, when LBC was born, the world was going through what was known as the “artificial intelligence (AI) winter”, a time when the excitement and investment around AI were far from what we see today.
25 years later, we are living in a new era: the era of generative AI, ubiquitous technology and transformation as part of our everyday lives.
LBC has also changed a great deal over these 25 years. We have grown, learned, reinvented ourselves, and moved through winters, springs and many other seasons. But one thing has always remained at the center: the people, the ideas, the projects and the stories that brought us here.
That is why we decided to celebrate differently this year. For 25 days, we will open our 25th anniversary advent calendar revealing memories, projects, moments and people that are part of our story.
And because this celebration also looks to the future, the video launching this journey brings together what we believe in: technology with purpose, artificial intelligence with creativity, and above all, a lot of human in the loop.
We are celebrating 25 years. And today, we begin opening this story with you.