SLG Impact

SLG Impact Born out of the marketplace need for maximum impact across brands & people, our single pursuit is to

23/02/2026

Most people see the results.
Almost no one sees the reps.

Thanks to the incredible examples set by my aces Anthony La Touche, Elisa Padilla and from Kasey Brown - I've realized I need to keep talking more about that.

So, I did exactly this when I was recently featured in an interview in this week — a platform that highlights the stories behind the work, not just the outcomes.

I talked about the part of success we don’t post about enough — the pressure, the discipline, the setbacks, and the people who shaped our standards long before anyone was watching.

I shared where my work ethic really comes from: not just ambition, but a combination of place, people, and necessity.

That foundation - and remarkable mentor leaders in my journey, including Felicia Hall Allen, Alfred White, and my basketball coach Alonzo Littlejohn - shaped how I show up today — as a strategist, advisor, and believer that leadership is a sport you train for daily.

What I’ve learned: success isn’t built in big moments. It’s built in the reps no one sees.

If you’re in a season where you’re putting in reps no one applauds yet — keep going. This is where real momentum is built.

And if it helps, remind yourself that you aren't in it alone. My all-star teammates and I are in it too, and we're here to support you and help elevate your game.

👀 I shared more in the article linked in my bio for anyone who wants to read

📸 pc: the remarkable JC Buck of John Christopher

16/02/2026

Yesterday, I stepped into Crisler Center for the University of Michigan women's basketball against Michigan State for the alumni game — letter jacket on, teammates beside me, fellow alumni around me.

I felt pure gratitude to have been part of something bigger than myself.

Naz Hillmon’s jersey was retired, and our squad grabbed the W in front of over 11,100 fans, but the real win for me was the reminder about the lessons team sports teach you that don’t fade with time.

You learn how to operate in the trenches together.
🏆 How to stay coachable.
🏆How to trust your instincts.
🏆How to solve in real time.
🏆 How to find a way to win — especially when it’s hard.

It reminded me why the strongest partnerships — in any arena — work this way. The best teams know their role, play their position, and stay locked in on the shared goal.

That’s the standard I believe in.
No friction. Pure focus. Winning results.

Grateful for the game, the lessons, and the teams — past and present — that make all of it matter.

Leadership is a Sport for like me and you when we commit and practice daily.

04/02/2026

Most people see a rebrand on launch day.

What they don’t see:

The 8+ months of quiet, invisible work that led up to that moment.

Since June, a core team of Sidecar Strategy co-pilots and I have been deep in the trenches on a full rebrand and launch that goes live tomorrow.

No public credit - in large part because these teammates of mine prefer to remain anonymous.

No early applause. Just long conversations, hard decisions, countless iterations, and a lot of care.

As the launch approaches, some thoughts have been rattling around in my brain that are too important to keep to myself.

There’s a strange emotional cocktail that comes with this kind of work:
Pride.
Excitement.
Anxiety.
And the quiet knowing that the day after launch… you start again.

Rinse. Repeat.

One thing has been crystal clear throughout this process:
AI can be a powerful accelerator.
But senior-level human experience, judgment, pattern recognition, and taste are irreplaceable.

Great brands aren’t built by prompts alone.
They’re built by experienced humans who know how to see around corners.

Grateful for the behind-the-scenes work.
Grateful for the humans in the arena.
And excited for what this brand becomes tomorrow.

20/01/2026

👀 Read This for a Self-Serve Mental Health Gift, 🏆

Recently, I read that a relatively routine dose of exposure to culture does wonders for mental health.

I dove in head first at the first opportunity I had .... and I'm here to report that it works! ✨️✨️✨️

As I walked/hiked the streets of Lisbon looking at these murals, I was truly present, anxiety eased, imagination was stoked, and joy was unleashed.

So, I figured I share and give you a taste of the gift that you can give yourself too.

These photos are evidence that are too good to keep to myself.

😍😍😍

Mental Health care is key in this Sport of Leadership. So, make sure to practice like the you are.

🏆

16/01/2026

Stay authentically weird, Y'all ✌️

Lead on!

08/01/2026

When you need the right senior-level resources with sharp points of view - to solve real business problems and leverage pressing opportunities - that's where my team and I at come in - by your side - to lead you down the track.

No Friction.
Pure Focus.
Winning Results.

Are you ready to accelerate your next marketing sprint?

👉 DM me - or email me at [email protected] - to schedule a meeting and find out what it's like to operate with your own personal sidecar.

LET'S GO!

🚗🏆

04/01/2026

Take some of this in as you move into the work week ahead - reacclimating after the holidaze.

Grounding
Light
Breath
Calm
Focus
Energy

Know that the atrength and resilence in yourhat got you here will help carry you forward.

Know that when you need trusted support - intentional experienced resources - my team and I at are here for you.

I'm sure there are other resources that you have access to as well.

You do not have to go it alone. You and your team deserve more than that.

❤️

LET'S GO!

xo
Shauna

01/01/2026

✅️ 330 miles (cycling indoors) in 8 days

That's the foundation I created for myself to start 2026.

That's also the way I decided to end 2025 - alongside my husbabe and Peaty girl 🐶 - reminding myself what got me through and what will always get me through ...

🏆Strength from the inside out
🏆Being present
🏆Commiting and following through
🏆Nurturing relationships
🏆Jumping and building capable wings on the way down

Was it hard? Of course it was.

But that was the hard I chose to build resilience... to harness the unlimited power within - the within - for goodness for myself, my teammates, clients, and connections.

As you move into this year - know that you can count on me and us at to help solve business challenges and leverage opportunities.

My DMs are open.

LET'S GO! 🏁🚘

31/12/2025

This Year.

What a wild ass ride.

Banged up. Bandaged.
Reimaged. Rebuilt.
Enriched. Elevated.

Still standing and better for it all.

Grateful for it all and for YOU for being a part of my journey.

Through it all, I've remained committed to the way of the ...

To authencity, learning, growing, evolving, and to maximizing positive impact.

Here's to staying true to you - to game-changing relationships - and the practice of becoming who you are meant to be.

Happiest New Year, .

xo 😘
Shauna

📸 s/o to the master J.C. BUCK

05/12/2025

We’re down to the wire on this 2025 season. ⌛

This entrepreneurial year of me leading Fractional CGO and CMO solutions for brands and advertising agencies, has delivered a lot of key takeaways that are just too good to keep to myself.

This week’s hit list is below for the taking - in case you need more realness and relatability:

‼️ An entrepreneurial spirit thrives on standing for something every single day that doesn’t yet exist. There’s a streak of resisting – of rebellion in this even when goodness is at the center. If this is you – keep in mind this isn’t for everyone. If this is someone you work for or are pitching – keep this in mind this isn’t for everyone.  Choose actions and reactions wisely.

🏀 Consider your daily efforts – every proposal – every pitch – every campaign – every presentation as old-school pick-up games. That’s where you’ll hone your skills… where you’ll figure out what actually works when it’s game time. Your goal is to play your tail off, being the best teammate you can, improving your moves every step of the way.

❤️ Everything comes down to building trust and relationships – with yourself and with others – and real work is required. It’s hard and worth it. You’ll see the results in the quality of your character, connections, and work.  

🤓 You don’t have to have all of the answers. The problem you are solving for may be new to you but it’s not new to someone else. When you think of it that way – there are no new problems. That means your job is to find the person(s) who can help you. In this increasingly Fractional world – you’d got loads of options. Choose wisely.

When you are in the market to RENT THE BRAINS of actionable consultants to help you solve challenges and/or leverage opportunities - DM me to explore what it's like to operate with me and my crew.  I roll with all-stars.



pc: the remarkable J.C. BUCK of John Christopher Studio 🏆 ❤️

20/11/2025

Hey!

Hi!

Me again....

Random thought just brought me here ...

You know those people in seats of leadership who are laser focused on getting themselves and their bank account ahead of everything and everyone else?!

THOSE. AREN'T. YOUR PEOPLE.

THEY DEF AREN'T MY PEOPLE.

Go look for your REAL people like Peaty 🐶 looks for anything that dares to move outside in her magical forest.

That's what I do every day. You won't be alone in it.

DM me to explore what it's like to rent my brain and the brains of my fellow co-pilot consultants at Sidecar Strategy

14/11/2025

Hi there...

Stop scrolling for just a minute.

Yes, YOU.

I've got something to share with you on the heels of a morning session with my amazing coach & a chat w a friend who's a coach.

All three of us were talking about this very topic:

IT'S IMPORTANT TO BE PRESENT ENOUGH
TO BE AWARE OF AND ACKNOWLEDGE
YOUR OWN PROGRESS - AND - TO BE
WILLING ENOUGH TO DO SOMETHING
ABOUT WHAT NEEDS TO EVOLVE

With that, I'll give you 6 simple training tips for how to do more of that and less of things like beating yourself up, working yourself into the ground, replaying where you missed or messed up, and numbing yourself with mindless scrolling:

1) Take stock of all you've learned this year - how you've grown and evolved.

2) Notice where you handled a situation more productively than you would have before.

3) Pause long enough to thank yourself for all of that (out loud and to yourself in the mirror is preferred)

4) Assess the ways you are showing up at this stage of your journey - at elevated levels with unconscious competence.

5) Reassess what parts of yourself you want to continue to evolve with this new level of awareness - what gaps or opportunities you are now able to see more clearly in your business - and where you need help from others.

6) Commit to working with a Coach and/or Consultant for the continued betterment of yourself, your people, and your business.

If you are in the market for a Coach - HMU for recos ❤️ 👏

If you are in the market to RENT THE BRAINS of Consultants to help you solve marketing challenges and/or leverage opportunities - I highly recommend the all-star co-pilots at Sidecar Strategy 😁 🏆

DM me for intros and/or to explore what it's like to operate with me and my crew as your personal sidecar!



pc: the remarkable J.C. BUCK 🏆 ❤️

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