Collecteve

01/02/2019

If companies adopt sustainable business practices to maximise profit, do the motives behind their actions matter?

If companies adopt sustainable business practices to maximise profit, do the motives behind their actions matter?  Recently, Adidas announced it intends to sell five million pairs of shoes utilizing recycled ocean plastic. At an average retail price of around $220, they're eyeing a profi

30/01/2019

Adidas is set to make more than a billion dollars in revenue with recycled ocean plastic footwear. When profit and purpose go hand in hand, does it matter which one drives the action in the first place?

How Adidas is set to make more than $1 billion in revenue by helping to solve the problem of marine plastic, via it's groundbreaking collaboration with Parley for the Oceans.

28/01/2019

40% of Millennials believe that businesses have an obligation to "improve society". Can you afford to ignore them?

Today's younger consumers want companies to make a positive difference in the world - and as many forward-thinking businesses have already realized, it's time to make social impact an intrinsic part of the bottom line.

11/07/2017

I beg to differ! 😀

A cartoon by Emily Flake.

12/09/2016

"All growth can be boiled down to three primary levers:

+ Increase exposure (reach more people)

+ Decrease friction (make it easier to take the target action)

+ Increase incentive (create a better benefit)”

- Elliot Shmukler (of LinkedIn and Wealthfront)

Which one is the most challenging for you?

09/09/2016

"The cyber is so big today" - do you need assistance with your digital presence?
(image via twitter.com/saladinahmed )

24/08/2016

Marketing won't fix your business - it's incredible how taking a good look at a marketing strategy can unveil a range of issues with internal comms or even the entire business model.

Marketing can highlight the value - but won't create it; communicate and showcase the benefits of a product or service - but only if there is a Unique Selling Point in the first place.

You can’t show what you don’t do!

03/08/2016

Get and keep the most valuable commodity on the internet: attention http://blog.hubspot.com/marketing/create-readable-web-writing

Learn how to create writing that’s effortless to consume by following these three basic principles.

01/08/2016

Choosing a "label" is an essential part of creating a brand. But labels can empower or hold us back, so how to choose? For me it starts with remembering that 1. nothing can encompass everything that we are, can do or have to offer in the world 2. it doesn't have to be forever, so let's experiment and have fun with it.

http://beingboss.club/articles/how-do-you-label-yourself

How labels affect creative business owners & what to call yourself or identify as when you're a creative entrepreneur on Being Boss.

22/07/2016

Any fans of Gretchen Rubin here? I've been thinking the other day about how her Four Tendencies could be use in business - any ideas? Meanwhile, I loved this post with useful reminders about elements of good writing style: http://gretchenrubin.com/happiness_project/2016/07/write-better-elements-style/

I pay close attention to whatever E.B. White says about writing better.

14/06/2016

How awesome is this magazine? When I encounter a smart, interdisciplinary publication, published by "Feminist Technology Collective" no less, I subscribe on the spot!

https://modelviewculture.com/