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Grasping your vision and harnessing the power of your story

Exploring the things we all need to get off our chest through personal essays, interviews with inspiring women, travel vignettes and more.

09/09/2026

Meet Agnieszka “Aga” Halgas, founder of J’adore bio, a clean beauty shop in the heart of Luxembourg City.

What started as an online side hustle run from her apartment has since grown into a beloved Luxembourg business with more than 50 carefully selected beauty brands, a brick-and-mortar store in the heart of the city, and plans for a second location. 👀

I was excited to get the chance to chat with Aga about how she has found her voice with J’adore over the years.

She was the perfect person to kick off our new Finding Your Voice series, where I’ll be talking to female founders about how they developed their identity in business — and in life.

⚡️Comment “VOICE” for a link to the full interview with all the juicy details about how:

- She spotted the gap that started it all
- She balances intuition with analysis
- She learned to say no
- And much more!

Thanks for watching! 🌸

Much love,
Elizabeth

25/08/2026

The truth is you should never have to choose, but that’s not the game now is it?

So if you twist our arms, we would probably have to go with 1 and 3. What about you??

And if you need help making sure you are hitting all five, our keyboards are on standby. Send us a DM to chat!😉

Game inspired by SJ | career curious ☻ — go check out her awesome content!

12/08/2026

It’s not just the happy clients…

It’s the satisfaction that comes from truly taking the time to listen, uncover the heart of their story, and help them get their message across in a way that actually lands.

It’s knowing that happy clients = brands actually moving their mission forward.

Curious to find out how we can help you with your storytelling and communications? Comment “STORY” and let’s talk.

07/08/2026

Kinda chic to have fun with a trend. 💅

Which one is your fav?

05/08/2026

If we could teach you one lesson about communications, it would be this… 👇

Tell your story before others tell it for you.

While how much you reveal and how you share your story will look different for every business and brand, when you share nothing at all, people will fill in the gaps.

And that can mean:

— Confusion about what you do
— Misunderstandings or negative assumptions
— Or worse, they don’t think about you at all

➡️ This lesson was extremely important for one of our longest clients, a non-profit community development organization, East Liberty Development, Inc.

Before we started working together, ELDI was often portrayed as the “evil gentrifier” in the media. To dispel this narrative and ease neighborhood tensions, it was important that they start telling their story in an inclusive and mindful way. By consistently sharing interviews and stories about the great work they are doing to revitalize the East Liberty neighborhood, we were able to quell much of the negative press and begin to shift the community’s perception.

➡️ The takeaway: it’s always better to shape your own narrative, rather than having others shape it for you.

🎥 This clip is from Keke™’s podcast (so good!) with Michelle Obama — definitely give it a listen.

04/08/2026

Brand voice can feel like an abstract concept, but it really just boils down to knowing your audience and speaking to them in a way that they will hear, and more importantly, *feel*.

In our AI-driven world, this is more important than ever. Because there’s no faster way to lose a sale than a customer who can tell you just copy/pasted your caption/website copy/fill-in-the-blank from ChatGPT.

We’ve found that when our clients take the time to define their voice upfront, and then actually use it consistently everywhere they show up, a few things happen:

✅ They become more familiar and trustworthy
✅ Their message starts landing
✅ The stories they tell actually inspire their audience to take action
✅ Those actions move their brand forward

If you need some help defining your brand voice, but aren’t ready to hire outside help, comment “VOICE” and we’ll send you our free guide.

03/08/2026

The last copy example though…gonna need your thoughts on that one!

Vacation® is a whole sun-soaked ✨ vibe ✨ that people are eating up — to the tune of $80 million.

They are a prime example of the power of developing a distinct voice — and what can happen when you are intentional about making sure it comes through across every touchpoint, down to the tiki boat rental listed on their website. 😂

➡️ The takeaway? Don’t be afraid to be bold and go all-in on a theme when it fits your vision and ethos.

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