ES Content Creative

Página Inicial
Portugal
Lisbon
ES Content Creative

Grasping your vision and harnessing the power of your story

Exploring the things we all need to get off our chest through personal essays, interviews with inspiring women, travel vignettes and more.

07/08/2026

Kinda chic to have fun with a trend. 💅

Which one is your fav?

05/08/2026

If we could teach you one lesson about communications, it would be this… 👇

Tell your story before others tell it for you.

While how much you reveal and how you share your story will look different for every business and brand, when you share nothing at all, people will fill in the gaps.

And that can mean:

— Confusion about what you do
— Misunderstandings or negative assumptions
— Or worse, they don’t think about you at all

➡️ This lesson was extremely important for one of our longest clients, a non-profit community development organization, East Liberty Development, Inc.

Before we started working together, ELDI was often portrayed as the “evil gentrifier” in the media. To dispel this narrative and ease neighborhood tensions, it was important that they start telling their story in an inclusive and mindful way. By consistently sharing interviews and stories about the great work they are doing to revitalize the East Liberty neighborhood, we were able to quell much of the negative press and begin to shift the community’s perception.

➡️ The takeaway: it’s always better to shape your own narrative, rather than having others shape it for you.

🎥 This clip is from Keke™’s podcast (so good!) with Michelle Obama — definitely give it a listen.

04/08/2026

Brand voice can feel like an abstract concept, but it really just boils down to knowing your audience and speaking to them in a way that they will hear, and more importantly, *feel*.

In our AI-driven world, this is more important than ever. Because there’s no faster way to lose a sale than a customer who can tell you just copy/pasted your caption/website copy/fill-in-the-blank from ChatGPT.

We’ve found that when our clients take the time to define their voice upfront, and then actually use it consistently everywhere they show up, a few things happen:

✅ They become more familiar and trustworthy
✅ Their message starts landing
✅ The stories they tell actually inspire their audience to take action
✅ Those actions move their brand forward

If you need some help defining your brand voice, but aren’t ready to hire outside help, comment “VOICE” and we’ll send you our free guide.

03/08/2026

The last copy example though…gonna need your thoughts on that one!

Vacation® is a whole sun-soaked ✨ vibe ✨ that people are eating up — to the tune of $80 million.

They are a prime example of the power of developing a distinct voice — and what can happen when you are intentional about making sure it comes through across every touchpoint, down to the tiki boat rental listed on their website. 😂

➡️ The takeaway? Don’t be afraid to be bold and go all-in on a theme when it fits your vision and ethos.

31/07/2026

Some food for thought from our founder this Friday.

What do you think?

Will we go full robot — AI partners and all — or will our humanity come out on top?

30/07/2026

Strategic comms = your best sales agent, so you can spend less time behind your screen while you have faith that the leads will keep popping up in the background.

Is your copy pulling its weight? If not, it may be time for a quick check in to assess why it’s not clicking.

…because sometimes it truly isn’t about working harder — it’s about making your assets more strategic, so they work for you.

And if you want some help dialing in your comms, we are only a message away. Shoot us a DM and tell us what you’re struggling with.

29/07/2026

Emotions are a powerful driver of consumer behavior, but at ES Content Creative, we believe in harnessing them for good.

AKA: Selling without the sleaze. AKA: Ethical copywriting.

Think: Reflecting back your audience’s experience so that they feel seen and understood, so that you can show them how your product or service will help move them to a better place.

And to do that, this five-part storytelling framework is simple but highly effective.

Because it should never be about:

❌ Preying on insecurities or fears
❌ Manufacturing urgency
❌ Presenting your brand as the sole savior

What do you think?

27/07/2026

Sometimes the work isn’t challenging because it’s technically difficult but because it means so much.

Writing my brother’s wedding ceremony fell into the latter category. I overthought it for months until I finally sat down, got out of my own way, and started writing.

The process reminded me of three lessons that apply to almost any creative project.

Save this for the next time you’re feeling stuck. The more meaningful the project, the more pressure we tend to put on ourselves, but those are usually the stories that are most worth telling and most rewarding when shared.

And if you’re looking for an outside perspective on your brand’s storytelling, comment “STORY” to learn how ES Content Creative can help.

24/07/2026

Truly honored to have contributed to this next-level annual report from the Rainforest Alliance. If you aren’t familiar with them, they are a non-profit that works with communities and farmers all over the world to protect nature and create better livelihoods.

They are the type of client we are honored to serve at ES Content Creative — ones who are doing the meaningful work our world so urgently needs.

Not to mention that collaborating with their team is always a masterclass in storytelling. They are a testament to the power of making sure your impact isn’t just seen or explained but actually felt through dynamic visuals and clear, audience-driven copy.

If there’s one takeaway you can steal from their playbook, it’s this one: write the way your audience actually speaks. You’d be surprised how easy that is to forget!

Endereço

Lisbon

Website

http://escontentcreative.com/

Notificações

Seja o primeiro a receber as novidades e deixe-nos enviar-lhe um email quando ES Content Creative publica notícias e promoções. O seu endereço de email não será utilizado para qualquer outro propósito, e pode cancelar a subscrição a qualquer momento.