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With Company Transformative by Design A team of dedicated professionals, willing to take on complex challenges as a way to learn, grow and to make others grow along the way.

We’re a strategic design and innovation consultancy specialised in the design of new dialogues and interactions between businesses and people. Our approach is human-centered. We work - a lot - to do things with intent and achieve significantly different solutions.

Future Days turns three. Let’s celebrate IRL.Three editions in Lisbon and Copenhagen, many gatherings in between, and a ...
20/10/2026

Future Days turns three. Let’s celebrate IRL.

Three editions in Lisbon and Copenhagen, many gatherings in between, and a lot of people who met because they happened to be in the same room.
As the world invests in artificial intelligence, we keep investing in that.

Join us on November 10 in Marvila, old friends and new faces.

📍Future Days HQ, Marvila, Lisbon
📆 Nov 10 · 6:00–8:30 PM

Register via link in bio

Universities are complex systems. They bring together knowledge, research, education, people, institutions and very diff...
16/10/2026

Universities are complex systems. They bring together knowledge, research, education, people, institutions and very different disciplinary cultures, while constantly interacting with the society and territory around them. ULisboa is one of Portugal’s most important knowledge ecosystems, deeply connected to Lisbon and Portugal and increasingly connected internationally.
Working on its repositioning meant looking at all its dimensions and asking what role a university of this scale can play in the transformations ahead.

Throughout the process, interdisciplinarity became increasingly important. The University already contains an extraordinary diversity of knowledge, but its potential also lies in creating the conditions for different fields and perspectives to meet around complex societal challenges. This has implications for how knowledge is produced and shared, how research connects with society, and how education can evolve.

This became central to the University’s new positioning and to the role it wants to play in the years ahead: a university rooted in Lisbon, connected to the world, where different forms of knowledge can come together to transform society and help shape the future of education.

From Lisbon with the world.

Read more about the project in the full case study on our website.

We were a finalist in the UX Nordic Awards 2026, and we didn’t win (yet).This year we took t-rex:, our product assessmen...
08/10/2026

We were a finalist in the UX Nordic Awards 2026, and we didn’t win (yet).

This year we took t-rex:, our product assessment tool for responsible experiences, international and headed to Copenhagen for Future Product Days. We wanted to bring it to a wider community of professionals who care about the future of digital experiences.

t-rex: was built on the premise that for a product to be truly responsible, it needs to be intersectional, accounting for the layered dimensions of people’s realities, from trust and inclusion to wellbeing, community, and sustainability. It’s for teams who already understand why this matters and want to go a step further.

But being selected as one of three finalists in an international competition was a clear signal that the industry is ready to have this conversation.

If you’re building a product and want to take responsibility seriously, let’s talk.

Future Days started here. It lives in Copenhagen now, but home is still Marvila, and on November 10 it’s coming back to ...
01/10/2026

Future Days started here.

 It lives in Copenhagen now, but home is still Marvila, and on November 10 it’s coming back to turn three.
Open to everyone. Come celebrate with us.

FD HQ, Marvila · 10.11
Future Days

29/09/2026

As part of CONSULAI’s rebranding, we built a generative branding tool that turns the identity into a dynamic visual system. The team can generate, animate, and export assets on demand, adjusting leaves, forms, colours, and motion, all of it staying unmistakably CONSULAI.

Designed for use across digital, print and motion formats, the tool gives CONSULAI autonomy to apply the brand identity in multiple contexts. Not a fixed set of brand guidelines to follow, but a living system that keeps growing as the organisation does.

Read the full Case Study on our website.

     

A territory postpones a referendum, citing fear of becoming “a bigger target.” In the same breath, it names the real rea...
24/09/2026

A territory postpones a referendum, citing fear of becoming “a bigger target.” In the same breath, it names the real reason: its wealthy families won’t give up power.

That’s now an entry in an encyclopedia from a future that hasn’t happened yet — written by a hundred people in one afternoon, each playing a territory inside a water crisis dated 2047.

92% of the room agreed on the diagnosis: “not being able to act on the solutions we already have.”

Atlas 2077: The New Water Commons, by Transformative Times, at Future Days 2026.

Full Atlas — link in bio.

Most anniversary brandings do one thing, they mark time. But besides celebrating a date, CONSULAI wanted to declare its ...
22/09/2026

Most anniversary brandings do one thing, they mark time. But besides celebrating a date, CONSULAI wanted to declare its new strategy and future.

For twenty-five years CONSULAI’s celebration identities had spoken the conventional language of the agricultural sector. This time the brief was different. The identity had to be disruptive but elegant, irreverent but credible, bold without cutting ties to where the brand began.

So we built the identity around this new chapter, CONSULAI is growing. In specialisation, in its network, in its ambition to become an international reference. A proprietary “25”, drawn from the curves of CONSULAI’s own apple, carries that heritage forward, while a plant unfolds in an upward, ascending movement, mirroring the growth the new strategy sets in motion.

Read the full Case Study on our website.

Cities are often understood through plans, maps, infrastructures and projects, but none of these are neutral representat...
17/09/2026

Cities are often understood through plans, maps, infrastructures and projects, but none of these are neutral representations. They carry assumptions about what matters, what belongs, what should be preserved and what can change. Over time, those assumptions become so embedded in the way a city sees itself that they can also limit what it is able to imagine.

Transformative Times brought this lens to the first Futura Time Machine in Porto, a project developed by Futura Foundation around the question of what a Green-Blue Porto could look like in 2050.

Across two mornings, Henrique Nascimento worked with twelve Futura Fellows to examine some of the systems, structures and beliefs shaping the city today, including the ones we have learned to accept as simply part of how a city works.

It was good to have Transformative Times as part of a process that treated the future of Porto not as something to predict, but as something that depends on what we are willing to question in the present.

Twenty-five years in, CONSULAI knew exactly what it had built alongside more than 1,850 companies across production, ind...
15/09/2026

Twenty-five years in, CONSULAI knew exactly what it had built alongside more than 1,850 companies across production, industry, associations, and public bodies. Approaching the anniversary, the question wasn’t what those years had been, it was what they could become.

Rather than answer that ourselves, we handed the question back to the people who’d lived it. In-depth interviews with clients across the sector. “Letters to the future” about where agribusiness is heading. Partners, consultants, and clients in one room, thinking out loud together.

What surfaced became a Belief System, a living framework bridging culture and brand, plus a set of strategic recommendations to put it to work. We designed a process where the organisation itself became the author of its own future

Read the full Case Study on our website.

11/09/2026

This is what the current shape of an organization can look like.

Shaper turns multiple organizational signals into an interactive assessment of brand, organizational culture and the belief systems guiding decisions.

Built on a human-defined framework, with AI-supported research, it helps make visible the strengths, tensions and misalignments that can be difficult to see from inside an organization — especially when things are changing.

Because sometimes organizations change faster than their own understanding of themselves.

Discover the current shape of your organization.

Shaper AI Culture Assessment and Brand Audit is now available in Free Beta Access. Link in bio.

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Lisbon
1950-013LISBOA

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