05/03/2026
Many founders think sales is about convincing someone.
It’s not.
If someone books a call with you, a lot has already happened:
Your content
Your positioning
Your reputation
Your referrals
Marketing did its job.
The meeting is simply where the conversation begins.
The goal of a sales conversation isn’t to impress someone or explain everything you do.
It’s to understand:
• what they’re trying to solve
• why it matters now
• what they’ve already tried
• what outcome they actually want
From there, the question becomes simple:
Are we the right fit to work together?
When you approach sales this way, it stops feeling performative.
It becomes a clear conversation between two people exploring whether collaboration makes sense.
And that’s exactly what we’ll explore at the next Founders’ Table dinner.
An evening for founders who want to approach sales in a way that feels human, structured, and honest.
📍 Lisbon
🗓 Thursday 26 March
🍷 Workshop + dinner + conversation
Save your seat via the link in bio.
