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Alexandra Munteanu, Brasov (2026)

06/08/2026

Yesterday I received a call that made my stomach drop.

I was in the car with my husband, going to meet some friends. And when the phone rang, even though I didn't know the number, without giving a second thought,I picked it up.

Last year I was in a training program that left me with mixed feelings ( to say the least). And the call was from someone from there.

And as soon as I heard it, my mind and body reacted in defense. The contraction in my body was so sudden that everything just blanked out before she even spoke the rest of her words.

Now that I think of it, my reaction from yesterday was so interesting…. To give you a bit more context, last year I was going through a rough patch. I was in the process of taking full ownership of the fact that I am a solopreneur, after the company that I've been an employee of, for almost 7 years, decided to completely dissolve the department I was part of.

And at that point, my only choice was to put all my focus, energy, and resources into growing my business.

But the tricky part was that everything was still so new for me. So many unknowns, so many things that were coming up and I was constantly faced with the questions “what am I supposed to do here?” or “I don't even know what this means, not to mention how to do it… “.

On the flip side, the training program I was in had a clear structure, at each point in time I knew what was expected of me or what is the end goal. So, in many regards, it looked “safer” even though I was not paid for any of the volunteer work I was doing there.

Basically, all my effort and energy and dedication went to that “project” that my brain associated with safety. And after 1 year, after I completed it, I was left with a lot of anger, resentment and fatigue, and felt so frustrated for “not choosing better”.

So you can imagine how all those emotions came back in a split second as soon as I realized who was on the other end of the call.

And after the call ended it took me some time to go through all those emotions and let them settle. And for the first time in one year, a cautious thought popped up.

“But WHY did I act the way I did? What were the benefits I unconsciously recognized in that particular situation?”

And the answer came to me clear and simple:my brain needs predictability and a clear context where I can see which piece of the system moves the other one. How does 1 decision cascade and impact area X and Y of my work and basically, how everything is linked to everything.

It has been my training during University and Corporate years to think in Systems and yet, the moment I most needed one, I actually failed to acknowledge that and to build one that suited me. So the easiest way was to “mould myself” to a system that was working ( although it was not leading me to my goals).

And today, that is exactly what I chose to do: sit down and actually build that system for myself ( the idea was there for a long time but I didn’t consider it a priority. Until today).

And what came out was an actual dashboard that, first of all, is very visual (I love colors so they had to be integrated, right?) and it's easy to use, and most importantly, it brings forward a clear picture of where I'm at in different departments of my business.

And it is not by chance that I designed it like this.

I'm running my business as a CEO and I am taking ownership of each and every department.

So, if I lose sight of one department I am aware that the repercussions might be on the others as well.

For me it was so freeing to transform an experience that left me with so much bitterness into something that empowers and supports me to achieve my dreams.

So I'm really curious…..What about you? Which was that experience in your life where you thought it was a total mess or even a disaster, but in the end it proved to be the gold mine in disguise?

03/08/2026

"Not all things are running smoothly in my business. There are some bottlenecks" is one of those sentences that sounds like a diagnosis and is actually just a feeling.

It describes the pressure. It says nothing about where it comes from. Which means nobody, including you, can do anything with it.

So here's what a bottleneck actually looks like, in real life..

A client asks something you've answered before to all previous clients, and you rewrite the whole thing from scratch because you can't remember where you saved that information.

A decision is ignored for three weeks, not because it's hard but because it was never anyone's specific job.

You send something to a collaborator, neither of you follows up, and ten days later you discover the email never arrived in their inbox.

The invoice goes out late again, and you've known it was late since Tuesday, but somehow other tasks were always “more important”.

Notice what these have in common. Every one of them is a step that lives in someone's head and works perfectly, right up until the moment it doesn't.

That's not a personality problem. It's a missing piece of structure, and it's fixable in an afternoon.

But only once you can say which one it is. Without this specific step of actually making a diagnosis, it is still “a feeling”.

So tell me in the comments, which of those four happened to you this week? I'd guess most of us can name at least one.

30/07/2026

I have heard this many times now:

“I am not sure putting in the effort is for me…. I am a 1 man show… I can handle it.. And it would be too much work for something I am not sure when or if I'll get to use it”.

And I totally get it.

It is the same thought process I had when I was in Uni, doing one of the Advanced Mathematics classes and not being able to understand "what is the actual use of this". Only to get to the Electronics class (2 semesters later) and see in practice how those concepts came to life. And I still remember that "aha'" moment and the thought that crossed my mind!

"If I only knew the behind it, it would have been so much easier to put in the effort to make the information stick".

And this is honestly the way my brain works with everything: If I understand the end goal, it is easier to channel my resources and do the thing that doesn't bring immediate rewards but is part of the foundation for my overall wellbeing (both in work and business).

And I truly believe that all the amazing people that started the entrepreneurial journey out of the commitment to contribute in other's lives, still need to feel supported and contributed to. And before someone else does this for us, we can start doing it for ourselves.

Listing the steps of your client’s onboarding process in a document or creating a mini automation for tracking their progress (or for doing the follow-up process) is a small act of kindness you can do for your future self that might be tired or simply have a bad day.

With everything around us being too fast paced, more often than not, I actually felt overwhelmed.

From the "I'm starting a business to do what I love" to "wow... I actually have to learn to do admin stuff, marketing, sales, product creation, strategy and customer care....". The gap was too big for me to handle, and bitterness started to creep in.

I was "wasting time" in doing it all, except for that part that actually brought me joy. And the truth is that being a solopreneur is a challenging thing, especially when we try to do it all by ourselves.

Thus my invitation for you is actually for you to be your first supporter. The first person that can “ease the burden" for the future self that might have had a poor night sleep.

And tiny steps are the most impactful ones.

So my question now is: What did you need done in your business, that a "yesterday self" could have done for you?

Was it the draft of a contract for a new client? Or a reminder set so you don't forget to take your kid from school?

What tiny step in your activity would have made a world of a difference if it was already done?

Leave your thoughts in the comments. I am curious to find out more about you.

28/07/2026

Twelve years in quality assurance taught me one rule I've never had to unlearn.

You don't automate a process that still has bugs in it.

It sounds obvious written down. In practice it was the rule people most wanted to break, because automating feels like progress and fixing feels like going backwards. But the logic doesn't bend. If a process produces the wrong result some of the time, automating it doesn't reduce the errors. It just produces them faster, more consistently, and with less chance that a human notices before they compound.

I think about that rule constantly now, working with completely different businesses.

Because a business process can have “bugs” too - they show up as inconsistencies or exceptions, or things that can be postponed for now. But they .

A bug in this context, of a small business, is a step that only exists in your head. So it gets done when you remember it, and doesn't when you just forget about it. A bug is a decision you make differently depending on your mood or how the week has gone. A bug is a hand-off where you're certain you sent it and the other person is certain they never got it, and neither of you is lying.

None of those look like errors. They look like normal working life.

And then you automate around them, and the inconsistency doesn't disappear you actually create the prerequisites for things to go wrong.

The difference isn't between automating and not automating. It's between automating clarity and automating chaos; and from the outside, on day one, both look like progress.

If you want, tell me in the comments which of your processes you'd like to automate, and I'll tell you what I'd check first.

I've spent long enough looking for inconsistencies si that now I find them fairly quickly.

24/07/2026

I heard this over and over again from my first mentor, and that single phrase shaped the way I was thinking and acting even years later.

I was in my University years and just joined a MLM company. Spoiler: that was the time in my life when I started interacting more with people in a professional context and actually discovered that I love doing it.

And part of my personal and professional development journey had a solid foundation since then as we were encouraged to go to all sorts of trainings.

And I remember it so vividly. Usually there were conference rooms filled with chairs, rows and rows of them. Multiple team members were present, sometimes there were teams from outside the town joining these trainings ansd sometimes we had even international trainers come. And our mentors passing trough the rows of chairs and giving us tips and tricks on how to better understand the new concepts so we could put them to good use as soon as possible.

During one of these trainings I first heard these words and they stuck with me ever since:

“A small pencil is more reliable than a big brain.”

Such simple words, and yet so universally valid.

That training was just the beginning of a new way of thinking and operating, for me. I have been relying on my "small pencil" to offload information from my mind on so many occasions:

- when doing a grocery list;
- when having a new ideas;
- when mapping out a process that I want to implement;
- when designing systems for my clients;
- when taking notes from a course.

So many opportunities to free my mind of the ideas that keep coming, and such a simple way to actually visualize and organize them.

And I am really curious about you now. What is your favorite way of keeping your mind clear and organized ?

Please write in the comments. I am happy to read about it.

23/07/2026

You've already decided that systems and automations aren't for you.

Maybe not out loud. But at some point you put on the label that this is suitable for bigger businesses, or too technical for the work you do, and you moved on. You never tested it. It turned into one of those quiet facts about yourself, sitting next to the ones that are true.

I hear a version of this almost every week. Someone tells me they're not the systems type, in the same tone they'd use to say they're bad with names. As if organization were a temperament instead of a skill you learn.

Here's what I think is going on. Nobody has ever shown you what a system looks like when it's built specifically for your needs.

Every example you've seen came from a company with departments. Flowcharts with three layers of approval. Software made for a team of twenty. Onboarding written for people who will never speak to the client directly. No wonder it felt irrelevant. It was built for a business that has nothing in common with yours.

A system in a solo business doesn't need dashboards or integrations. Sometimes it's three steps written on one page. Sometimes it's a short list you go through before every client call, so you stop forgetting the same thing for the fourth time.

That isn't a watered down version of a real system. That is the system. It has to be relevant to you, no matter how it gets to look like.

Nothing here was ever a technical problem. You were comparing yourself to the wrong model, and the wrong model made you feel incapable.

So I'm curious. When you pictured having systems in your business, what did you see in your head?

Tell me in the comments. I am curious what has been holding you back from giving it a try.

21/07/2026

It was half past nine on our last evening at the seaside, walking back along the main promenade, and there I saw a man crouched in front of a broken vending machine, front panel open.

I stopped longer than I needed to. Not because of the machine. Because of what he had in his other hand.

A list. Written by hand, on paper, folded from being carried around.

He'd check it, do something inside the machine, check it again. No app, no manual, no call to someone more senior. Just a piece of paper telling him what to check and in what order, at half past nine on a Sunday night, at the end of what was probably a long day.

I thought about that the whole walk back.

Because this is what most people tell me they need, and what they never actually build. They think a system means software - something to learn, pay for, configure, and eventually give up on.

That man had a system. It cost him nothing but the twenty minutes it took to write it down once, on a day when he wasn't rushed.

And that's really the point. You don't need a process on the calm Tuesday when you're rested and thinking straight. You need it on the Sunday night when something breaks, you're tired, and you have to deal with it anyway - without reconstructing every step from memory while the pressure's on.

A written process proves its worth on your worst day, not your best one.

So tell me: what's the broken vending machine in your business? The thing that comes up every few weeks where you'd give anything for a list - and every time you tell yourself you'll write it down after, and every time you don't.

I'd like to hear it. I have a feeling a few of us have the same one.

16/07/2026

A few days ago, a client said something that sheds some light on the reason why so few people ever get around to writing their procedures for their business.

We were talking about a process she repeats every week.
It made so much sense to document it, and she agreed it would save her time…. and yet this moment to do the first step never came.
And at one point she said, almost to herself: “But what if I write it down and then I don’t do it the way I wrote it?”

And that struck a chord...

It is not the writing that she was considering the hard part. The hard part was acknowledging what the final document actually meant for her.

When you are writing a procedure, you are actually giving a helping hand to your future self, to the tired and distracted version of yourself. So that even in those circumstances you can actually follow the instructions of a version of yourself who was calm and thinking clearly.

The question is actually this: does your present self fully trust that your past self actually knew what she was doing?

That’s the real leap. Not the template, not the app.

For twelve years in IT, I had the chance to see first hand how well written procedures actually support you in stressful times. Because the true value is seen and felt not during the “ideal” Tuesday when everyone is sharp and rested, but for the tired Thursday when the unexpected happens but you still have to deliver the best services for your clients.

The procedure isn’t there to control you.

It’s there so that the version of you who slept well can help out the version of you who didn’t.

So if you keep postponing writing that one thing down, it might be worth asking what you’re actually protecting.

Who do you trust less right now: the process you would write, or yourself on the days when you’re not at full capacity?

I’m really curious both about your perspective and your experience so far.

So I invite you to write in the comments: what is actually stopping you now from taking the 1st step?

10/07/2026

I saw this messaged last week: “I know I’m not disorganized. I just feel like everything depends on me.”
And that struck a cord… That’s not a discipline problem. It’s a structure problem.

I see this constantly with the entrepreneurs I work with, some of the hardest-working people I know. They deliver, they show up, they care. And still, nothing moves unless they push it themselves.

For a long time that gets read as needing more hours or more willpower. But when I look closer, the same thing is missing every time: nobody wrote down the how.

How a client actually gets onboarded. How a task gets done, step by step. What’s allowed and what isn’t, so you’re not re-explaining your own rules to every new client.

Process, procedure, policy: three words, three different jobs. Most solopreneurs are already doing pieces of all three without realizing it. They just never put any of it in writing.

So every new client, every new hire, every ordinary Tuesday starts from zero. You explain the same task for the fifth time. Onboarding feels different each time even though it’s the same service. And the one thing you most want off your plate is the one thing you can’t hand over, because explaining it would take longer than just doing it yourself.

None of this makes you incapable. Your business grew faster than its systems did. That happens, and it’s fixable.

You don’t scale by doing more. You scale by making what you already do work even when you’re not in the room.

So I am really curious, which one hits closest to home this week for you: things falling apart the moment you step away, explaining the same thing for the fifth time, or onboarding that depends on how busy you were?
Let me know in the comments.

08/07/2026

Have you ever considered that you actually need to prepare your business with processes and procedures for the scaling step?

Alexandra Munteanu

06/08/2026

03/08/2026

30/07/2026

28/07/2026

24/07/2026

23/07/2026

21/07/2026

16/07/2026

10/07/2026

08/07/2026

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