Namzya - Naming Agency

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Namzya - Naming Agency

Namzya is a full naming agency dedicated in finding the perfect name that matches with your vision, business objectives and your clients expectations.

Namzya has a strategic clear and easy to understand naming process. Clients:
- Automobili Lamborghini
- Philip Morris International
- Nissan Motor Company
- Wella
- The Glenlivet
- Loro Piana
- Hoval
- Saint Gobain
- Euroclear
- Widex
- Amplifon
- Tata Motors
- MAN Truck&Bus
- Beko
- Nespresso
- Lavazza
- Amplifon
- Bianchi Industry
- Adama
- Nanak Foods
- Endress + Hauser
- Chr. Hansen
- ART Fertility Clinics
- Hempel
- Atlantic Grupa
- Franke
- Verisure

16/08/2025

Lamborghini FENOMENO, by Namzya - Naming Agency!

The fifth car named by us was launched yesterday at Monterey Car Week, California.

Produced in only 29 units and valued at approximately $3.6M USD, Fenomeno is the fastest car ever built by Lamborghini. It celebrates 20 years of Lamborghini Centro Stile, being a true “Design Manifesto.”

This limited-edition model honors Lamborghini’s heritage of exclusive cars and represents the highest level of performance and technological innovation.

FENOMENO, the sport derivative of the Revuelto model, is equipped with the most powerful V12 engine in Lamborghini’s history, combined with 3 electric motors, reaching a top speed of 350 km/h and delivering 1,080 HP.

Why FENOMENO?

First of all, the model itself is a true Phenomenon — the fastest and most powerful car ever produced by Lamborghini.

Secondly, it is also the name of a bull. FENOMENO was a bull that fought in Mexico on March 10, 2002 — a bull that won the fight and was pardoned for his exceptional qualities.

FENOMENO is not just another name from a list of bulls, but the one we recommended for this car — and in the end, it was chosen.

After the fifth car, one could joke that we are officially hired within the company to handle the naming of their models. In reality, we are simply a trusted partner who has earned, through dedication, the place and the role of naming these fabulous cars.

The story goes on, and we are glad to write a few pages of it!

From Romania,
From Namzya Girls,
With Love! ❤️

24/02/2025

RIBELLS by Cupio
Named by Namzya - Naming Agency!

We are incredibly happy and excited to announce the launch of a new name created by Namzya, this time for a beloved Romanian brand cherished by teenagers and young women.

RIBELLS is the result of the rebranding process of the Muah brand.

Accompanied by the slogan "Embrace your Boldness!", Ribells is a cosmetics brand dedicated to Generation Z and Alpha.

For a generation that dares to express itself freely, a generation unafraid to speak its mind and follow its own dreams.

Why Ribells?

Rebel Spirit – Expresses the idea of revolution, defying social standards, and making bold choices without fear.

Self-Expression – Beauty means being yourself, without conforming to imposed standards.

Evolving into Your Best Self – Ribells is about making ourselves proud, not the rest of the world.

We are thrilled that through our work, we can reach people of all ages, from different generations, with diverse values and aspirations.

This time, we created a name for teenagers who aspire to beauty, young girls who dare to express themselves, and those who boldly showcase their personality, dreams, and aspirations through makeup—just as we once did.

Ribells, for forever young souls and faces! ❤️

19/08/2024

Our naming legacy!

16/08/2024

Lamborghini Temerario by Namzya - Naming Agency!

A unique, long-awaited moment. The fourth high-speed car in Lamborghini’s portfolio was named in Bucharest. With this launch, we can proudly say that the most important models produced by Lamborghini in the new era of electrification bear names from our portfolio - a Romanian agency founded six years ago by two young dreamers. Temerario, the new version of the famous Huracan model, is the second in Lamborghini’s HPEV lineup after Revuelto.

Equipped with a twin-turbo V8 hybrid engine producing 920 HP, it reaches 10,000 rpm, achieving a top speed of over 340 km/h and accelerating from 0 to 100 km/h in just 2.7 seconds.

The name?
TEMERARIO comes from Spanish (as do all names in Lamborghini’s portfolio) and means “fearless,” “bold,” “courageous.” It evokes the idea of extreme performance, inspires the concept of pushing limits, and challenges the imagination to dream of intense experiences and sensations.

What were once just dreams and “What if...?” questions six years ago are now our reality—a reality we enjoy, are proud of, and that has become our calling card. We’ve had and will continue to have many beautiful launches across various industries, and many brands already carry or will carry our names, but Lamborghini will always remain the first monumental achievement of our careers.

Yes, it’s possible!
It’s possible, even as a Romanian, to be respected and taken seriously on an international level!
It’s possible, even as a woman, to achieve great things in male-dominated industries!

INVENCIBLE, REVUELTO, LANZADOR, TEMERARIO. Words that burn within us have become NAMES spoken by people all over the world!

As the launch campaign for the new Temerario says:

YOU CAN’T HIDE WHO YOU ARE.
YOU CAN’T HIDE PERFORMANCE.

From Romania,
From Namzya Girls,
With Love! ❤️

10/05/2024

BLU OKEANOS by Namzya!

As we have communicated in the past, our collaboration with Lamborghini has not only involved naming their cars but also naming the unique colors they have.

BLU OKEANOS is the version that was launched yesterday in Belgium, and it's the color chosen by one of the customers who have already ordered the spectacular Revuelto!

Okeanos is the Greek word for "Oceanus" or "Ocean." In Greek mythology, Oceanus was the largest of the Titans, offspring of Uranus (Heaven) and Gaia (Earth).

Oceanus was also the father of river gods and oceanids, as well as the great river that surrounded the entire world.

Our history with the Lamborghini brand is strengthened with each release, something that brings us immense joy.

In our field, one-time collaborations often occur, where you name a brand and the collaboration ends there.

Lamborghini, on the other hand, is one of the companies with which we have managed to create a long-term relationship, and our imprint can be seen in every aspect they launch in the market, big or small.

This time, it's Blu Okeanos!

From Romania,
From the Namzya Girls,
With Love! ❤️

14/03/2024

Urbalis Flo and Urbalis Forward by Namzya - Naming Agency!

From cars to trains 🚊

Last year we mentioned at an event that our projects have expanded into the railway area, and now we can reveal who it was.

Alstom, one of the world's most respected and well-known rail transport companies, asked us for naming expertise for one of their biggest projects.

With a history of over 100 years, Alstom is known for its excellence in rail technology, developing high-speed trains and traffic control and signalling systems.

One of the projects carried out in collaboration with Alstom was for the signalling systems division:

- Urbalis Flo

Urbalis Flo is part of the range of communication-based train control systems. This solution allows shorter intervals between trains, maximising network capacity and efficiency. It also reduces lifecycle costs and allows easy migration of efficient systems to more advanced technologies.

Why "Flo"?

The name was inspired by the English word "flow", which means "flow" or "course". The choice of this name suggests the creation of an extremely fluid and efficient flow in the movement of trains, leading to shorter waiting times between trains. The name inspires the idea of fluid mobility and optimised passenger flow.

- Urbalis Forward

Urbalis Forward is adopted by networks requiring standard interlocking systems. This solution strengthens train control, allowing efficient management of rail traffic and increasing safety in transport networks.

Why Forward?

The name "Forward" was chosen to convey a message of progress and evolution towards the future. The name inspires the idea of innovation in urban rail transport. These solutions will soon be implemented in cities such as Madrid, Lille, Mexico City, Singapore and Montreal.

New names created in Romania that are opening up new horizons in the world!

From Romania,
From Namzya Girls,
With Love! ❤️

01/03/2024

WELLA INFINITE GLOW by Namzya - Naming Agency!

It is a joy that today, on March 1st, we announce a new project we have worked on in the past and that we finally see it launched, this time in the market of Dubai, United Arab Emirates.

Wella INFINITE GLOW is a range of hair colour products launched for the moment in UAE, but which will reach soon other markets.

What's special about this product range?
- protects and moisturizes hair
- gives shine and shine
- and most importantly, for blonde colours, it keeps tones cool for up to 10 weeks, thus eliminating colour fading after a period of time, the main problem with blonde hair

INFINITE GLOW is a name that incorporates, in two words, all the benefits of the range: shine and the look of healthy, freshly coloured hair for a long time.

Another brand whose name created in Romania fills the shelves of other countries, other continents and is on the lips of people of other nationalities, this time from another culture so different from ours.

For us it is a great joy to see yet another project come to light, from another field, another industry, for another market.

This time, it's a name created by women for women!

A beautiful and sunny spring! 🥰

INFINITE GLOW,
From Romania,
From Namzya Girls,
With Love! ❤️

21/02/2024

THE TWELVE ELEMENTS by Namzya - Naming Agency!

A unique collection of 12 single malt whiskey bottles!

Distillery: The Glenlivet
Country of Origin: Scotland
Bottle Age: 50 years
Price: 40,000 euros per bottle
Target Customer: collectors
Name created by Namzya: The Twelve Elements

The Twelve Elements is an exclusive collection consisting of only twelve bottles aged for 50 years, paying homage to the twelve essential elements that come together to create a perfect single malt.

Each of these exclusive bottles represents an individual element in the single malt-making process, encompassing both physical and spiritual elements.

The twelve elements?

Air, Barley, Cooper, Copper, Distiller, Earth, Fire, Heritage, Air, Water, Wood, Angel's Share.

Each bottle will bear the name of an essential element.
In addition to the bottle, each owner will receive an NFT of the bottle's design, authenticating each purchase using blockchain technology.

In a single collection, the past, present, and future come together.

The Twelve Elements is undoubtedly one of the most significant projects in our portfolio, contributing to the expansion of our naming expertise globally beyond the automotive industry.

We wanted our next step in our naming career to be in the luxury goods industry, and we are thrilled to have managed a first launch of luxury products that will probably last forever in the homes of passionate collectors.

Just as we dream that the names we create will last an eternity.

From Romania,
From the Namzya Girls,
With Love! ❤️

31/12/2023

2023 was not only about our automotive portfolio, although most of the time, we talked about it both online and at the events we were invited to.

It was a full year in which, even though we celebrated the success of Lamborghini and Nissan launches, we also worked on other interesting projects and continued to expand our portfolio of international clients.

This year's client list includes globally recognized companies, some of them with significant presence in Romania.

• We worked with Decathlon on naming a brand that will be featured in Decathlon stores worldwide.

• We collaborated with The Glenlivet on naming an extremely exclusive product, which we hope to share more about soon.

• We had projects in both the beauty industry, such as Cosnova, and the luxury fashion sector, including Loro Piana from the LVMH group.

• We launched Azzerio, the 0% alcohol collection from the Bataillard portfolio.

• We also introduced our first pharmaceutical product for human use, RemiFLU, in partnership with Antibiotice+.

• We became the official naming agency for Philip Morris International, naming all the flavors of Terea (IQOS) products that will be sold internationally, including in Romania, where two of the products named by us are already available.

• Last but not least, we continued our dream of naming more brands in the transportation sector. Together with Alstom, the French company operating global railway transportation, we worked on naming a new brand in their portfolio, which we can't wait to see launched.

2023 was a full year, one we will probably always remember. It was the year with the most truly significant launches, and the year we worked on naming other brands that will endure for a long time to come.

What a year! ❤️

Happy New Year, and we wish you all an exceptional 2024!

From Romania,
From the Namzya Girls,
With Love!

20/11/2023

How wonderful it is when the products whose names we have created reach us.

Today the Azzerio 0% alcohol collection arrived from Bataillard from Switzerland:

- Azzerio Sparkling Rosé
- Azzerio Sparkling Blanc
- Azzerio Blanc
- Azzerio Rosé
- Azzerio Sunrise
- Azzerio Sunset

For us, these bottles will definitely always remain a special collection and will represent another important piece of the Namzya - Naming Agency portfolio puzzle.

Azzerio is a non-alcoholic wine brand whose name communicates exactly this quality. The name comes from the Italian verb "azzerare", which means "to reset" or "to reset to zero".
Also, the particle "zer" in the middle of the name subtly conveys the same idea of "zero alcohol".

Azzerio, the Swiss collection with an Italian touch!

From Romania,
From Namzya Girls,
With Love! ❤️

Address

Bucharest
013701

Website

http://www.namzya.com/

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