HotSpot Fashion - ecommerce Conference

22/01/2017

The report also highlighted the top (and bottom) brands on each platform. H&M x Kenzo came out on top of YouTube and Snapchat with their use of advanced mobile videos. American Eagle’s Facebook campaign and influencer strategy also received high marks.

The fourth annual L2 social media study released last week names Instagram as the biggest powerhouse in the social app world. Snapchat is making progress, but none of the platforms came close to Instagram's dominance.

22/01/2017

cause you just love it

Although Pantone has picked "Greenery" as its color of the year for 2017, pink appears to be flavor of the month on spring/summer 2017 catwalks.

14/11/2016

E-commerce has struggled to gain a significant foothold in the Middle East, despite its young and tech-savvy population, hampered by inadequate logistics and electronic payment methods.

Noon.com will launch operations in Saudi Arabia and the United Arab Emirates in January, with 20 million products on the platform

Emirati businessman Mohamed Alabbar said on Sunday he had teamed up with Saudi Arabia's Public Investment Fund and other private investors to launch a $1 billion Middle Eastern-focused e-commerce platform.

31/10/2016

After a record 129% online sales increase last year, B2C e-commerce in India is expected to grow by at least 76% in 2016, reaching a total value of $25.5 billion.

​After a record 129% online sales increase last year, B2C e-commerce in India is expected to grow by at least 76% in 2016, reaching a total value of $25.5 billion.

06/07/2016

Welcome to the digital iceberg

https://www.businessoffashion.com/articles/fashion-tech/the-digital-iceberg-luxury-fashion-marketing

Fashion brands are adapting their marketing strategies for a digital reality that goes far deeper than online sales.

28/06/2016

New trend alert! New tech wearables:

http://www.fastcompany.com/3060274/meet-the-new-wave-of-wearables-stretchable-electronics

Scientists have figured out how to make electronics as pliable as a temporary tattoomeaning the next big tech platform may be your skin.

14/06/2016

Is it magic? Or ?

Mănuşile Mi.mu îi dau purtătorului un aer de magician, care ridică degetul arătător de la mâna stângă şi face ca un sunet să răsară în boxe sau, cu o strângere a mâinii drepte, înăbuşă sunetul. Ca...

12/06/2016

We are buying the experience.

Luxury spending is shifting from stuff to experiences to personal transformations, where a better you becomes the product.

06/06/2016

Design evolving

24/05/2016

Why is the Google Jacquard-enhanced simple, ol' denim jacket causing a stir in the fashiontech community?

16/05/2016

Spending at these non-store retailers shot up 10.7 percent from a year ago, the government said in a week when earnings reports showed disturbing drop-offs at Macy's, Kohl's, Nordstrom and J.C. Penney.
http://www.businessoffashion.com/articles/news-analysis/how-online-shopping-is-cannibalising-mall-stores?utm_source=Subscribers&utm_campaign=50547b776f-&utm_medium=email&utm_term=0_d2191372b3-50547b776f-419303049?utm_source=Subscribers&utm_campaign=50547b776f-&utm_medium=email&utm_term=0_d2191372b3-50547b776f-419303049

WASHINGTON, United States — Online shopping is reaching such a critical mass with American households that many of the icons of the traditional mall — from Macy's to The Gap and J.C. Penney — face an increasingly uncertain future.

10/05/2016

The ads & marketing are embracing new shapes, constantly evolving, as the consumers do too.
"With online ad spending growing, finding ways to stand out among the onslaught of other online ads has become more important for advertisers. And therein lies a possible conundrum: Advertisers want their ads to look less like ads even as they are fighting harder for attention."

http://www.nytimes.com/2016/05/09/business/media/ads-evolve-into-new-forms-as-media-landscape-shifts.html?mtrref=undefined&_r=1

With online spending set to surpass television as the biggest ad category in the country this year, companies are considering new ways to reach audiences.