MEDIA RELATIONS
- PR consulting and PR support
- Development of communication initiatives and a go-to-market plan withing the overall brand launch strategy
- Development of the strategic PR program
- Planning and implementation of PR and advertising campaigns in mass media
- Preparation (writing and editing) and distribution of communication materials (press kits, press-/post-releases, images,
etc.)
- Writing of journalistic texts
- Written translations from English/German into Russian (and vice versa)
- Evaluation of information space and media monitoring (press-clipping); monthly/quarterly reports submitted in electronic and hard-copy formats
- Analysis of competitors' PR activities
- PR within the targeted online resources and social networks
- Organization of photo sessions
- Organization of individual interviews
- Media planning
- Advertisement placement in targeted media
- Development and implementation of partnership programs
EVENT MANAGEMENT
- Organization of PR events (exhibitions, lectures, product presentations, etc.) with targeted media support
- Organization of events for mass media (press conference, round table, press cocktail, press lunch, press briefing, press tour, etc.)
