The Training course is planed to be introduced to the market in February 2013 with following course outlines:
General: Why marketing? Marketing Functions
Marketing concepts
Value and Value creation
Marketing Manager Tasks
Segmentation; Definition, Why segmentation?, Segmentation Variables, Levels of Segmentation, Segmentation variables in details
Targeting; Definition, Strategies for se
lecting market Segments
Positioning; Definition, Positioning Bases, Develop Position Plate form, Perceptual Product Positioning Maps
STP in Action … Market mix; Product, Price, Place, Promotion,
Service Marketing; Service Nature, Service Marketing Mix
Business Model outlines; Customer Segments, Value Propositions, Channels, Customer Relationships, Revenue Streams, Key Resources, Key Activities, Key Partnerships, Cost Structure
Practice
