Confident Approach

30/07/2026

Inger pratar med hästen på Villa Sull Arno i Florens. Varmt var uppe i 39 grader idag. Nu på kvällen något bättre.

26/05/2026

What happens when a salesperson, KAM, sales manager, sales leader and financial manager becomes a sales trainer?
You get someone who has seen every layer of the commercial organisation from the inside.
Per Henningsohn is one of Sweden's pioneers in using the customer's buying process as a sales framework. His work with Winning Offers, Sales Coaching and Negotiation is built on decades of real commercial experience — not theory.
We are proud to welcome Per as a partner in the Confident Approach network.

Read the full profile in the article below.

Link: https://lnkd.in/dt84ZNV9

20/05/2026

Success in sales and leadership is rarely only about strategy or techniques.

It is also about people:
their confidence,
communication,
motivation,
behaviour,
and ability to create trust and meaningful relationships.

That is why I’m very pleased to welcome Tomasz Wróblewski as a new partner of Confident Approach in Poland.

With more than 20 years of experience in sales and business management, combined with his work as an ICF certified coach, Tomasz brings a strong combination of commercial understanding and human development.

His approach focuses not only on improving business performance, but also on helping leaders and teams grow through greater self-awareness, stronger communication, and sustainable behavioural change.

This fits perfectly with our work around Sales Call Reluctance® and helping organizations unlock more of the potential that already exists within their people.

Welcome to Confident Approach, Tomasz!

Read more below ⬇️

Tomasz is a trainer, business advisor, and ICF certified coach with more than 20 years of experience in sales and business management. His mission is to help companies, managers, and leaders build successful businesses, stronger sales organizations, and ultimately contribute to creating a better and

18/05/2026

We are pleased to welcome Rafał Judek, Director and Senior Partner at Bona Verba, as our new partner in Poland, representing Confident Approach and our work with Sales Call Reluctance®.

Rafał combines a background in psychology with practical business tools to support the personal and professional growth of leaders and teams. Through Bona Verba, he designs development programmes based on current research in leadership and psychology, with a clear focus on real behavioural change – better communication, higher effectiveness and stronger leadership in everyday work.

Bona Verba delivers workshops, training and coaching as well as tailored mentoring programmes that help managers build key competencies and lead their teams through change. Rafał is also the author of “19 Tools of a Sales Manager” and “VUCA. Problem or Challenge.”

Together we will help organisations in Poland identify, measure and reduce Sales Call Reluctance®, so that more salespeople can use their full potential in customer work.

If you would like to know more about how Rafał and Bona Verba can support your sales organisation in Poland, feel free to reach out.

Link:

Rafał Judek effectively combines psychology with practical business tools, supporting the personal and professional development of leaders and teams. His unique approach to adult education, based on a deep understanding of resistance mechanisms to change and promoting authentic communication, makes...

28/01/2026

If you’re serious about understanding what separates top performers from the rest — not just in sales, but in life — Relentless is a must-read. Written by Suzy Dudley and Trelitha Bryant, this book goes far beyond ordinary sales advice. It explores the mindset, habits, and behaviours that define those who are unstoppable in pursuit of their goals.

Rather than focusing on surface tactics, Relentless digs into the psychological foundation of elite performance — why some people push through barriers while others stall, how perception and belief shape outcomes, and what it takes to sustain high performance over time.

For everyone involved in sales, leadership, coaching, or personal development, this book offers both deep insight and practical clarity. It serves as a bridge between behavioural science and real-world performance — the same body of work that underpins tools like Sales Call Reluctance® and modern assessments of sales activity.

Prefer to Listen Instead of Read?

Great news — Relentless is also available as an audiobook!

This makes it perfect for listening during your commute, workouts, or whenever you prefer audio content.

Listen on Audible:

https://www.audible.com/pd/Relentless-Audiobook/B086SRXMRD?srsltid=AfmBOop7_vk7df4HI1BZPNl_RkJKG4OFNroV5C8cu_6BsYH_y2TsWOQ

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Buy the Book on Amazon

If you prefer to read the physical or Kindle edition, it’s widely available on Amazon and other major book retailers.

Whether you choose print or audio, Relentless is a powerful addition to anyone’s library — especially if you’re committed to moving from good to unstoppable in your performance.

Check out this great listen on Audible.com. Are you relentless...or reluctant? For generations, salespeople have possessed a well-defined reputation as being outgoing, fearless, and audacious. But for many, the familiar stereotypes mask a darker reality. Far from being unstoppable selling machine...

27/01/2026

Det här är inte en traditionell säljutbildning.
Ackrediteringen i Säljhinder / Sales Call Reluctance handlar om att:
– mäta det som blockerar aktivitet
– förstå varför träning ibland inte ger effekt
– hjälpa säljare att faktiskt göra det de redan vet att de borde göra
Metodiken bygger på över 45 års forskning (Dudley & Goodson, BSRP, USA) och används internationellt – men är fortfarande relativt okänd i Europa.
3–6 mars, Sigtuna Stadshotell
4 heldagar
För dig som vill arbeta professionellt med analys, coaching och utveckling av säljare
Intresserad? Skicka mig ett DM eller lämna en kommentar så kontaktar jag dig.