07/09/2026
A new article by MMTC member Lucia Pizzichini, together with her co-authors Pier Franco Luigi Fraboni, Elena Borin and Demetris Vrontis, published in the Journal of Intellectual Capital, explores how organisations can use their corporate heritage to develop intellectual capital.
In "The missing link: developing intellectual capital through corporate heritage practices,” the authors examine how historically rooted knowledge, values and identity can be actively mobilised rather than simply preserved.
Drawing on the Portus Lab project in Italy, the findings show how corporate heritage practices can support the development of human capital through the transfer of knowledge, skills and values; structural capital by codifying and making organisational knowledge accessible; and relational capital by strengthening trust, legitimacy and stakeholder relationships.
The article introduces the concept of potential corporate heritage capital – historically embedded knowledge, meanings and values that may remain latent until organisations actively identify, reinterpret and put them to use. It also proposes a heritage-driven entropic intellectual capital model, showing how corporate heritage practices can transform these latent resources into human, structural, and relational capital.
Importantly, the study shows that engaging with heritage does not simply mean looking backwards. By continually reinterpreting heritage in response to changing stakeholder expectations and contemporary challenges, organisations can connect their history and identity with present and future needs, supporting learning, innovation and organisational renewal.
Congratulations to Lucia and her co-authors on the publication!
🔗 Read the open-access article: https://doi.org/10.1108/JIC-07-2025-0281