Position Research & Consulting AB

25/01/2026

Stort grattis till Mathias Grönberg Gastro Gaspari Mikael Feuk & Team. Hårt arbete lönar sig 👏🏻🙏🏻🎉🥂🍾

08/02/2023

10 years ago today. Our first post, February 8, 2013. Has anything changed since then?

For Qualitative Research Insights: www.swedishmoderators.com

Back to basics

25/01/2023

We’re looking forward to spring 🙏🏻 This was a good sign. Get in touch for Strategic Advice & Support for you as a Decision Maker 🌳

For Deep Qualitative Insights, also on the dynamics between Human & AI, please contact Swedish Moderators📚

18/01/2023

For Deep Qualitative Research Insights, please visit us at www.swedishmoderators.com

The Economist ran an article several weeks ago from which I have borrowed the title of this post. It puzzles over British politicians railing against focus groups for message testing and trying to understand voter sentiment, while continuing to rely on them as heavily as ever.

24/07/2022

Wishing all a nice and relaxing summer ☀️🙏🏻 📚
For Qualitative research Insights please be in touch at Swedish Moderators

17/02/2022

Nice memory from 2019. Very rewarding to meet and talk to young people, and also to exchange experiences with teachers and other WorkMentors. Today at this school in Lund 🖖🏻📚 Do check out and join the work of Mentor: www.mentor.se ☀️

20/11/2020

For us at www.swedishmoderators.com it was a privilege to hear about what Futurist had to say about Why Data should drive the next Pandemic, and what we still can do know with available knowledge. Aspects like Framing, Usefulness and Vulnerability are key, as well as the Audacity to really act upon the facts in front of us.

29/10/2020

Human touch still so important.
Today we see what can be described as the era of Mixed Digital Arts - different systems not in seamless synch. What happens then to the basic stuff: human capacity, perception, focus and simultaneous abilities of the psychological-nervous system?

“Empowering people with great software — any time, any place and on any device”.
Do you know which iconic change leader said this in 1999 - describing it to be the company’s heart vision goal for the Home of the Future?

Are we humans in our different daily roles (as kids, pre-family, parents, co-workers, consumers, empty-nesters and leaders) supposed to intuitively figure out how to mix and combine separate digital communication platforms from Google, Microsoft Teams, Zoom, Blue Jeans, Go to Meeting e t c, e t c? While at the same time using multiple Apps and social media flow and messaging on different devices, screens from competing brands, providers, web browsers, operative systems and more? And what about notifications, are they supporting the User Experience or more of a confusing alert, causing interruptions in ongoing activities?

The questions are many, the analysis is on going, and the aim to Empower the Human User Experience is constant strive for us at www.swedishmoderators.com as well.

25/09/2020

03/06/2020

Categories The Mundania Files From Early Adopters to Early Alerters Post author By Robert Willim Post date April 22, 2020 ¶ In 2020, during times of sudden enforced physical distancing, people searched for ways to connect socially through new digital services and devices. Adoption of technological ...