02/10/2017
Great sound design makes a big difference - for your companys brand identity as well as improved sales and customer loyalty. Forbes Magazine sat down with the award-winning producer, Joel Beckerman, for a chat about the Superbowl, storytelling and the importance of working smart with sound design.
Beyond background music, is it possible to channel a brand into its own distinct sound design? What does a brand sound like? And how does one decide what sounds best represent a brand? Joel Beckerman is an award-winning Composer. He kindly agreed to answer a barrage of my questions on the topic.