A Single Malt Ltd

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A Single Malt Ltd Scandinavian With A Scottish Twist

A Single Malt Ltd is a digital marketing agency with an E-Commerce business mindset.

We provide over 20 years of E-Commerce & Digital Expertese experience to make selling online as smooth as possible.

So Last week Instagram took the decision to start batch removing fake accounts/bots from it's platform. The results were...
12/05/2026

So Last week Instagram took the decision to start batch removing fake accounts/bots from it's platform. The results were quite sharp. Accounts like Kylie Jenner, Taylor Swift and Cristiano Ronaldo lost approximately 6 million each overnight.

I've worked with several companies over the years who have purchased mass fake accounts. The majortiy of them were purchased at Instagram's peak (2016-20). Back then followers mattered, some companies became obsessed with numbers.

Fast forward a decade and anyone can be verified on social media for Instagram, for just a simply monthly fee.

The past several months I've been helping a few people on LinkedIn and other social network platforms with getting certain verified accounts back. At the moment there is a very high percentage of people that are either working on their own or as part of an agency, and especially with Meta, Facebook, and Instagram specifically. What is happening is that AI is flagging some content and automatically suspending their accounts.

Now if this was 10 years ago, there would obviously be a way of contacting Meta to get this issue fixed and to really speak to a human. These days, with pretty much every social media platform (Meta, X, YouTube, even LinkedIn), most of the customer service or contacts are AI themselves. We're in a situation where AI is flagging accounts as being in breach of laws or infringement and then when people go to get the support that they need, they're just basically speaking to another AI.

I can't express how important it is for anyone that is working in any capacity with social media to have a verified account. Now 10 years ago a blue tick meant that you were someone important or someone famous. These days that isn't the case. You jump on X and everyone is verified. You go on Instagram and more and more people are verified. It doesn't mean that you are of a certain status. It basically means that you are paying for premium support and I would urge anyone to do that, regardless of what platform they're on.

I personally pay for Instagram. I personally pay for Facebook and I pay for X. They're the three that I'm using the most and I think that if you're an agency, a one-man band, or if you're just doing things on your own and you're not verified, then you're creating a bigger problem for yourself. The people that I have helped, I think I've got 8 out of 10 of accounts back in the last 2 or 3 months and that basically is quite a high success rate. It's only because of the verification.

I still see companies that say, "Oh we are the biggest brand on social media because we've got x amount of followers." We've got 300,000 or 400,000 followers, the biggest brand on social media.

People don't care about how many followers you have anymore. It's not 2016, it's 2026. The blue tick just basically gives customers the sense of satisfaction that there is someone there that can help. I see social media these days as an addition to customer service.

If you're a company that is advertising on social media or if you're a person or if you're a brand and you are investing in social media as a big part of your image or your brand, then you need to really get verification done. I think it's only right.

Amazon’s €1 Billion Gamble: Reshaping the Belgian Logistics LandscapeThe Belgian e-commerce landscape is bracing for a m...
25/11/2025

Amazon’s €1 Billion Gamble: Reshaping the Belgian Logistics Landscape

The Belgian e-commerce landscape is bracing for a major shift. Last month, Amazon announced a massive capital injection of over €1 billion into the Belgian market, scheduled for rollout between 2025 and 2027.

According to Eva Faict, Amazon's Country Manager, this investment is designed to aggressively close the gap between the tech giant and the current market leader, bol.

At the heart of this strategy is Belgium’s sole logistics center, which went live in late 2022 alongside the launch of Amazon.com.be. Currently, the facility operates with a lean, flexible workforce of around 100 people, split evenly between direct employees and temporary staff working primarily through the night.

Their mission? To process parcels flowing in from established warehouses in Germany and France, preparing them for the final mile. Faict notes that despite current activity, there is "plenty of room to expand" within the facility.

The core of the new investment strategy is speed. Amazon aims to replicate its global success formula, wide selection plus rapid delivery specifically for the Belgian consumer. A significant portion of the €1 billion will fund the infrastructure for same-day delivery.

"We are not going to do that for all products right away, but for items people like to receive as quickly as possible. Think diapers or toothpaste." says Eva Faict, Country Manager

To achieve same-day speeds in congested urban environments like Antwerp, Amazon is pivoting away from traditional vans for the last mile. The company is investing heavily in a fleet of cargo bikes, a move that Faict argues will make operations both "faster and cleaner."

According to Roel Gevaers, an e-commerce professor at the University of Antwerp, the stakes are high. While Amazon has successfully overtaken Coolblue to secure the number two spot across all categories in Belgium, the gap to the top remains significant. Bol currently generates 2.5 times more revenue than Amazon in the region.

With a parallel €1.4 billion investment planned for the Netherlands, it is clear that Amazon is launching a synchronized offensive to capture the Benelux market.

Online consumer spending in Europe rose by 7 percent last year, reaching a total of 819 billion euros. For the current y...
28/09/2025

Online consumer spending in Europe rose by 7 percent last year, reaching a total of 819 billion euros. For the current year, industry associations Ecommerce Europe and EuroCommerce anticipate another 7 percent increase. Growth is especially strong in Eastern European markets.

The European E-commerce Report 2025 reviews and analyzes online sales across 38 countries, including several outside the EU. The data and projections confirm that ecommerce in Europe continues to expand at a steady and healthy pace.

The reported 7 percent growth rate was driven by inflation. Real growth last year amounted to 4 percent, according to the researchers, a percentage also expected for the current year.

This means that ecommerce is performing better than in 2023, when real online spending grew by only 1 percent in the surveyed markets. A year earlier, in the post-COVID year 2022, real spending actually fell by 3 percent:

Eastern Europe led the way in online consumer spending last year, recording 18 percent nominal growth (10 percent in real terms). It was followed by Southern Europe with 9 percent nominal growth (7 percent real), Central Europe with 8 percent (5 percent real), and Northern Europe with 7 percent (4 percent real). Western Europe, the continent’s largest ecommerce region, saw more moderate growth at 5 percent nominal (3 percent after inflation).

Growth concentrated in Eastern and Southern Europe

Despite their rapid expansion, Eastern and Southern Europe still show the lowest online shopper pe*******on rates, at 57 and 61 percent respectively. By comparison, the European average is significantly higher: 73 percent of people aged 16–74 purchased goods or services online last year.

On the state of ecommerce, the industry associations conclude that the sector “continues to innovate and adapt”, but it also faces complex challenges linked to compliance, global competition, consumer trust, and sustainability. “Continued dialogue between industry, national governments, and EU institutions will be essential to ensure that digital commerce in Europe remains fair, resilient, and competitive.”

22/07/2025

As it's summer holiday time, it gives me a chance to look at websites with a bit more vision. Often, we get caught up in the daily grind.

Lately, I’ve been digging deep into several sites I’m working on, and one thing I noticed was missing across all of them was an llms.txt file. Most of the sites are built on WordPress and Shopify, and fortunately, there are easy plugins or workarounds to add one.

In our analytics data, we’ve seen AI-driven search traffic grow between 4–29%. Gemini and Perplexity are currently leading the charge.

LLMS is becoming just as important as organic rankings these days.

A robots.txt file is a widely recognized web standard used to instruct search engine crawlers on which parts of a website they can or cannot access, helping manage indexing and site performance. In contrast, an llms.txt file is not a standardized format, but it can be used to declare guidelines for large language models (LLMs)—such as AI bots or crawlers—outlining content usage permissions, attribution requirements, or areas to exclude from training.

While robots.txt is enforced by most search engines, llms.txt relies on voluntary compliance from

AI systems and acts more as a transparency or ethical use signal.
You can check if your website has one by simply adding /llms.txt to the end of your URL.

If you don’t have one, this free tool can generate it for you.

https://asvaai.com/tools/llm-txt-generator

This is interesting news. Looks like a Brexit Reboot (v1.1). Post-Brexit Reset: UK and EU Sign New DealHistoric moment t...
19/05/2025

This is interesting news. Looks like a Brexit Reboot (v1.1).

Post-Brexit Reset: UK and EU Sign New Deal

Historic moment today as the UK and EU leaders met at Lancaster House in London for the first-ever UK-EU summit to sign a significant post-Brexit "reset" deal. Described by Sir Keir Starmer as marking a "new era" in the relationship, this agreement follows extensive negotiations.

Key confirmed details emerging from Number 10 include:

•
Easier travel for UK holidaymakers: More eGate access in Europe.
•
Return of pet passports: Simpler travel for British cats and dogs.

•
New SPS Agreement: Set to make food and drink import/export easier, potentially leading to lower prices. Some routine checks on animal and plant products will be completely removed.
•
Market Access: UK businesses will be able to sell products like burgers and sausages back into the EU market.

•
Emissions Cooperation: Closer links between Emissions Trading Systems to improve energy security and help UK businesses avoid the upcoming EU carbon tax.
•
Protection for British Steel: A bespoke arrangement will save the UK steel industry £25 million per year by protecting exports from new EU rules and tariffs.

•
Security Cooperation: Talks will begin on UK access to EU "facial images data" to enhance the ability to catch dangerous dangerous criminals.

In addition to these points, the deal includes an agreement allowing EU access to UK waters for fishing for 12 years (rather than the permanent access initially sought by the EU), with no change to current UK quotas or increase in the amount the EU can catch. Talks are also continuing regarding a youth mobility scheme for 18-30 year olds to move freely between the UK and EU for a limited time.

A major component of the deal is the Security and Defence Partnership. This agreement is seen as the "arrowhead" of the reset and will pave the way for the UK defence industry to participate in the EU's proposed new £150 billion defence fund. This partnership has taken on increased urgency in the current geopolitical climate.

Leaders present at the summit included UK Prime Minister Sir Keir Starmer, European Commission President Ursula von der Leyen, and European Council President António Costa. Von der Leyen hailed the deal as a "real chance to turn the page and write a new chapter". Starmer emphasized "moving on from stale old arguments" and focusing on practical solutions.

This agreement delivers on a key manifesto promise from the government to improve the UK's trading relationship and sign a new security pact with the EU. While some aspects like fishing rights may face scrutiny, the focus is on delivering a strong package of benefits.

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When it comes to second markets most countries have their "Go to platform". Example USA has Craigslist, UK has Gumtree, ...
13/05/2025

When it comes to second markets most countries have their "Go to platform". Example USA has Craigslist, UK has Gumtree, Sweden Blocket etc.

The past five years though has seen an explosion of second hand markets apps, especially within clothing (Plock, Vinted etc).

So it is interesting to read that TikTok is launching its second hand market place Tik Tok Pre-Owned in Central Europe. After launching in the United States and the United Kingdom, TikTok Shop now aims to enable the trade of second-hand products on its platform elsewhere in Europe. The company is currently recruiting a program manager who will be responsible for defining and implementing the pre-owned category strategy across the European Union.

TikTok Shop is set to grow its presence in the second-hand market across Europe and is hiring a program manager to lead the charge. The role involves driving the vision and strategy for pre-owned categorie, from trading cards to household appliances while also building strong governance frameworks, policies, and operational support.

Last spring, TikTok Shop launched Preowned Luxury in the UK, allowing users to shop for authenticated, preloved fashion directly within the app. The launch was made possible through partnerships with Luxe Collective, Sellier Knightsbridge, Sign of the Times, Hardly Ever Worn It, and Break Archive. This positioned TikTok Shop as a direct competitor to platforms like eBay UK, which had just removed seller fees for pre-owned clothing.

In the U.S., TikTok introduced Preowned Luxury earlier and expanded it last October to include refurbished electronics, a category now also available in the UK. Sellers must provide certification from third-party authenticators to list their products.

Although returns are generally not allowed, TikTok Shop enforces a strict anti-counterfeit policy that guarantees full refunds if a product is proven to be fake. The new job listing signals TikTok’s intent to broaden its second-hand offerings across Europe, opening the door for more sellers and product categories.

Since six weeks ago, TikTok Shop has been officially available in Germany, France, and Italy. The shopping feature was already live in the United Kingdom, Spain, and Ireland. The number of European countries now stands at six, including the five largest ecommerce markets in Europe. An expansion to other countries on the continent is expected.

A big chance for Bytedance to increase its control in Europe.

28/04/2025

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