30/07/2026
A new chapter begins. 🏁
We're proud to welcome to the This Is Nuts family as our newest brand ambassador.
Alexia represents everything we believe in-discipline, ambition, resilience, and the relentless pursuit of excellence. From becoming the youngest driver in Swedish history to earn a Formula racing licence at just 12 years old, to making headlines with victories in both Formula 4 and Porsche Sprint Challenge Scandinavia, her journey is only just beginning.
At This Is Nuts, we know that great performance isn't built overnight. It's built through dedication, smart choices, and consistently showing up-on and off the track.
That's why this partnership feels like such a natural fit.
Together, we're celebrating the next generation of performance, inspiring more young people to chase ambitious goals, and proving that extraordinary things happen when passion meets purpose.
Welcome to the family, Alexia. 💚