20/08/2026
NEW CLIENT: SOREL
Born in the Arctic in 1962 and built on the Caribou boot (a rubber-and-leather style built to survive a Canadian winter, later adopted by snowboarders who had no interest in surviving anything quietly.)
SOREL takes six decades of cold-weather craft and re-contextualises it for the city… including collaborations with Supreme, Aries and Proenza Schouler.
We’re now representing the brand across communications and culture marketing in the UK.
Bold steps only.