05/09/2026
A chief product officer at a US SaaS company spent two years trimming every ambitious target to a number his team could defend.
He called it realistic planning.
The plans landed on time. The market moved past the company anyway.
Each softened target taught the layer beneath him one lesson. Protect the delivery date, never reach for the outcome.
By the time a competitor shipped what his team judged too aggressive, his roadmap read as a record of concessions.
Read the full breakdown.
https://www.kureos.com/r/ku-260812-77d5
Which of your targets was trimmed to protect the date rather than reach the outcome?