Lynxeye

13/05/2025

I en konkurrensutsatt marknad är det inte tillräckligt att bara möta kundernas förväntningar. Du måste överträffa dem.

Så vad driver framgång inom svensk detaljhandel 2025? Hur får du fler besökare, till vem förlorar du trafik, och varför? Svaren hittar du i årets Retail Ranking™ report.

Välkommen att delta på vårt kommande webbinarium där våra experter delar med sig av undersökningens viktigaste insikter, och diskuterar vad som krävs för att lyckas på en allt mer konkurrensutsatt marknad.

Anmäl dig här: https://hubs.ly/Q03l-YfD0

21/11/2024

Don’t miss this write-up by ur CEO Niclas Andersson about the recent Inner Development Goals Summit in Stockholm:

Our CEO Niclas Andersson reports from the Inner Development Goals Summit, where leaders met to discuss true transformation.

19/11/2024

The Lynxeye team is thrilled to be part of the Royal Welcome convoy for the King and Queen of Sweden during their first-ever State Visit to Singapore! Special thanks to the Embassy of Sweden in Singapore for organizing this.

Lynxeye is part of a business delegation of 50 Swedish companies, government agencies, universities, and other organisations led by Business Sweden on behalf of the Ministry for Foreign Affairs in connection with the Swedish state visit to Singapore. The delegation aims to strengthen bilateral relations between Sweden and Singapore, with a focus on digitalization, green transition, and innovation.

15/11/2024

The Lynxeye team is thrilled to be part of the Royal Welcome convoy for the King and Queen of Sweden during their first-ever State Visit to Singapore! Special thanks to the Embassy of Sweden in Singapore for organizing this.

Lynxeye is part of a business delegation of 50 Swedish companies, government agencies, universities, and other organisations led by Business Sweden on behalf of the Ministry for Foreign Affairs in connection with the Swedish state visit to Singapore. The delegation aims to strengthen bilateral relations between Sweden and Singapore, with a focus on digitalization, green transition, and innovation.

08/05/2020

There are aspects to this crisis that makes it an entirely new experience for people. Sentiments are changing and expectations are high for everyone to pitch in for the good of society and the environment.

Companies and brands need to adapt and:
▪ Take the lead – your customers expect you to
▪ Listen in – sustainable can mean different things
▪ Offer value – it’s not necessarily only about price
▪ Plan long-term – sustainability is here to stay

Read more here: https://bit.ly/2L7NyfI

Companies and brands need to be ready to adapt to the changing sentiments around sustainability. Here are a few things to consider.

05/04/2020

The COVID-19 outbreak is hitting very close to home for many of us. Everyone is met with the same challenge and the only way to face it is together: individuals, communities and organizations. Here are our reflections on what this will mean to companies, brands and their relationship to people in the months to come:

The COVID-19 outbreak is hitting very close to home for many of us. Many are worried about our loved ones and are personally affected by loss of work and income. International studies are already starting to show that a strong belief in the future has turned into bleak sentiments in many parts of th...

17/06/2019

In 2018 we had the pleasure to work with Byggmax in helping them to define their future role and develop the visual identity to manifest this transition. We are happy to see how Byggmax has strengthen their image as a DIY-chain with a high level of expertise, always putting the consumer first. The implementation process has started and we are proudly following the results of it! Read more about the case here: http://www.lynxeye.com/case/low-price-value-money/

18/11/2018

Lotus Cars CEO Feng Qingfeng said: “Lotus is an iconic brand that has become part of the lexicon of racing and performance sports cars throughout our history. Now is the time to build on that legacy and expand the appeal of the Lotus brand. Lynxeye understood this from our first meeting and were unique in understanding the relationship between brand, product and our business potential around the world.”

After a pitch led by the Singapore office, brand management consultancy Lynxeye has been given the mandate for a global repositioning project for Lotus, the iconic British sports car. Lotus is currently owned by Chinese auto firm Geely which also owns Volvo. Lynxeye’s managing director – Asia Pa...

16/11/2018

Read the full story about how Lynxeye takes on the global repositioning of Lotus in the business magazine Veckans Affärer featuring Christian Ihre! (in Swedish)

Framtidens bilmarknad är två: stora fordonsflottor som snabbt och enkelt tar oss dit vi ska och entusiastbilarna som vi köper för pengar som inte behövs. Det säger Christian Ihre på Lynxeye som fått ett globalt uppdrag för Lotus.

08/11/2018

Proud to announce that Lynxeye Insights have been nominated for “Quality developer of the year” at the MarC awards for our innovative research method Brand Optimizer. Last year Lynxeye was awarded “Project of the year”, and we feel honored to once again be acknowledged as one of the thought leaders within market research. Learn more about our Brand Optimizer here

The brand optimizer methodology identifies the right initiatives to help build the brand in the future. It is an efficient way of involving consumers in activity planning and concept testing. We often use this methodology to test innovations, marketing activities, and design concepts. The testing ca...

04/10/2018

What makes digital brands and services purposeful? Read more in Swedish communications magazine Resumé.

Tjänsterna dominerar när svenskarna rankar de mest syftesdrivna digitala varumärkena. Men vad gör egentligen det relativt anonyma varumärket Swish till vinnare?

04/10/2018

Purposeful Brands Digital 2018 out now, see the list of Sweden's most purposeful brands here.

7 av Sveriges 10 mest meningsfulla varumärken är digitala. Digitala företag och varumärken spelar en allt större roll i människors liv. Det visar sig när strategikonsulten Lynxeye tar tempen på vilka företag som svenska folket ser som mest syftesdrivna. I den återkommande studien Purposefu...