03/09/2026
Have you ever announced a perfectly logical change, only to be met with confusion, rumours or outright resistance?
Leaders often spend weeks or months understanding a change before communicating it. They know the background, the reasoning and the destination while employees are hearing the story for the very first time.
That communication gap can create uncertainty, trigger a threat response and reinforce resistance.
In this free interactive webinar, Change Management trainer Agata Jakóbczak will explore how much good communication can strengthen change and how quickly poor communication can spoil your efforts.
Using real-world examples and practical models, we’ll look at:
-The Curse of Knowledge
-Kanter’s Triggers of Resistance
-The SCARF model
- Communication that reduces resistance
Because resistance is not simply something to overcome, it’s information. Learning to read it is an essential skill for effective Change Leaders.
🚨 Last chance to register!
-September 4
- 12:00 CEST
-30 minutes
-Free live webinar
Save your spot:
https://www.addingvalue.nu/news/webinar-why-people-resist-change-and-what-communication-has-to-do-with-it-007?utm_source=facebook&utm_medium=organic&utm_campaign=fbwebinaragatasep3