15/06/2026
Get your insights in place – Get certified like many researchers, research buyers and recently a Nordic authority agency within statistics and research have done!
Why? 💡
In the machine learning era, how do human needs, wants and behaviour still matter? For best outcome: How should AI be seen in relation to Qualitative methods? When can you use a synthetic persona and when do you still a need a real human being?
What is the optimal combination?
For Whom? 💁♀️💁💁♂️
Research buyers and insight decision makers to improve insight generation.
Researchers and moderators needing a solid knowledge base and toolbox.
Public organizations within statistics and research.
Also perfect for students who wants a career within Qualitative insights and research.
Some examples of content :
➡️ Module 1: Overview and design of a Qualitative project
The palette of Qual methods, the process, design, GDPR, NDA, sensitive subject, minors/children
➡️ Module 2: Moderation/interview technique
How to ask, how to listen, how to moderate, projective techniques, group dynamics
➡️ Module 3: Analysis and effective reporting
Techniques, AI for Qualitative research, platforms
Business benefit: 🔍
Control over your insight generation. Both theoretical and practical in the Qualitative research business. Based on our extensive experience working with leading global brands we know that moderating and interviewing skills should be built upon science and executed as an art. A course is between 1-3 days, depending on your needs.
We can also specifically design a course for your needs
Our certification is well tested, and we have certified several stake holders from a broad array of insight related roles within global as well as SME organizations. From CEO and CMO to students and sectors like public sector, automotive, health, media, research, gaming and more. We also hold courses in Qualitative method and practice at universities and schools.
📥 Get in touch with us: [email protected] for more information.
