Ohlsonsmith Brand Design Agency

Ohlsonsmith Brand Design Agency Barbro Ohlson Smith is a creative director, artist and podcaster based in Stockholm devoted to emotional branding and experience design.

We are a brand design agency that helps you make an emotional connection with your target audience.

Art or Dry?
04/09/2026

Art or Dry?

Sophue Calle – Something Missing?  at Louisiana
30/08/2026

Sophue Calle – Something Missing? at Louisiana

New work – KAIIntroducing KAI, organizational architects for growth companies, founded by Heidi Öller and HITO.In Japane...
09/05/2026

New work – KAI
Introducing KAI, organizational architects for growth companies, founded by Heidi Öller and HITO.

In Japanese, “KAI” carries layered meanings: ocean, change, and meeting. These concepts informed the design process — shaping a visual language that reflects movement, connection, and transformation. The symbol is designed to hold both structure and fluidity, mirroring how organizations grow, adapt, and come together.

The logotype and symbol design are part of a broader visual identity originally developed for HITO.







Understated identity – A portfolio book for Ramsbury.Ramsbury is a privately owned property company based in Stockholm, ...
07/04/2026

Understated identity – A portfolio book for Ramsbury.

Ramsbury is a privately owned property company based in Stockholm, Sweden. The owner is Stefan Person, chairman and majority shareholder of international fashion retailer H&M. With a premium portfolio of retail properties in the best locations, at the heart of capital cities like Paris, London, Copenhagen, and Stockholm.

Creative Partners: Åke E:son Lindman / Photographer, Lars Norén / Copywriter, Sven Lundberg / Production Manager






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Östermalmsgatan 73
Stockholm
11450

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