Ohlsonsmith Brand Design Agency

Ohlsonsmith Brand Design Agency Barbro Ohlson Smith is a creative director, artist and podcaster based in Stockholm devoted to emotional branding and experience design.

We are a brand design agency that helps you make an emotional connection with your target audience.

New work – KAIIntroducing KAI, organizational architects for growth companies, founded by Heidi Öller and HITO.In Japane...
09/05/2026

New work – KAI
Introducing KAI, organizational architects for growth companies, founded by Heidi Öller and HITO.

In Japanese, “KAI” carries layered meanings: ocean, change, and meeting. These concepts informed the design process — shaping a visual language that reflects movement, connection, and transformation. The symbol is designed to hold both structure and fluidity, mirroring how organizations grow, adapt, and come together.

The logotype and symbol design are part of a broader visual identity originally developed for HITO.







Understated identity – A portfolio book for Ramsbury.Ramsbury is a privately owned property company based in Stockholm, ...
07/04/2026

Understated identity – A portfolio book for Ramsbury.

Ramsbury is a privately owned property company based in Stockholm, Sweden. The owner is Stefan Person, chairman and majority shareholder of international fashion retailer H&M. With a premium portfolio of retail properties in the best locations, at the heart of capital cities like Paris, London, Copenhagen, and Stockholm.

Creative Partners: Åke E:son Lindman / Photographer, Lars Norén / Copywriter, Sven Lundberg / Production Manager






Logotype belhaf of Viña Española / Mariano, Stockholm.Viña Española collaborates with over 50 selected wineries in Spain...
23/02/2026

Logotype belhaf of Viña Española / Mariano, Stockholm.
Viña Española collaborates with over 50 selected wineries in Spain. Most of their wineries are, like Viña Española a family businesses.




So thrilled attending the D&AD Legens of Design Talk with Mike Dempsey – by Michael Johnson. Mike Dempsey talked us thro...
28/01/2026

So thrilled attending the D&AD Legens of Design Talk with Mike Dempsey – by Michael Johnson. Mike Dempsey talked us through his 60 year long career creating striking graphic design. Time nostalgia for me that worked with Mike at CDT 89–93 in the beautiful studio in Clerkenwell, designed by a young David Chipperfield. So happy to also meet Tom Crew and Ian Chilvers, talented fellow colleagues from the CDT years.

Thank you Mike Dempsey for everything you taught me and for the trust you had in me as a designer.

To the future!Welcome to explore my new website.ohlsonsmith.seBig thank you to Petter Hollström and the support from Dav...
04/12/2024

To the future!
Welcome to explore my new website.

ohlsonsmith.se

Big thank you to Petter Hollström and the support from David Gray, Janet Colletti, Clifford Hiscock and Patrick Smith.

Electricity and Ghosts – The visual Art of John Foxx.I worked with John Foxx in the 90’s while at CDT in London. John Fo...
02/12/2024

Electricity and Ghosts – The visual Art of John Foxx.
I worked with John Foxx in the 90’s while at CDT in London. John Foxx is an English singer, musician, artist, photographer, graphic designer, writer, teacher and lecturer. He was the original lead singer of Ultravox.
John Foxx images played a major part in the ”Green Brochure” that I designed together with Mike Dempsey for Central Television.
I am very delighted that the ”Green Brochure” is included In the book ”Electricity and Ghosts – The visual Art of John Foxx” created by John Foxx togethert with artistic collaborator, the graphic designer, typographer and filmmaker Jonathan Barnbrook.


https://rocket88books.com/

Type
19/11/2024

Type

Eclectic
09/07/2024

Eclectic

Massive Attack in Gothenburg
07/06/2024

Massive Attack in Gothenburg

Stockholm Furniture Fair 2024
10/02/2024

Stockholm Furniture Fair 2024

Adress

Östermalmsgatan 73
Stockholm
11450

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