15/12/2022
“The metaverse space is yet to show real utility. The successful metaverse businesses will be those that address an actual need. Timing and talent are no substitutes for actual utility.”
Fast Company recently published this fascinating piece on the business utility of the metaverse and how companies should approach interactions in this 3D world.
Our CEO Emma Ridderstad has the following thoughts on the subject 💭 :
“We see so many arguments for and against the metaverse in our media, and it always seems as though people see the metaverse as a concept for the future, rather a modern reality. The evolution from 2D to 3D is well underway, and I firmly believe that it will be a wonderful tool for connecting people and building businesses.
“From blockchain and cryptocurrency to AI and virtual and augmented reality, companies should be focusing on how the metaverse can solve problems. It’s not all about exhilarating 3D gaming and NFT trading with Snoop Dog.
“At Warpin, we create immersive technology for businesses to train staff in VR. This has been proven to reduce work-related injuries by up to 45% and reduce training costs by 80%, whilst increasing employee retention by 70%.
“We are active, creative beings. We are born into a 3D world, so it’s time that businesses catch up and jump into the metaverse.” 🚀
As the hype surrounding the metaverse reaches a fever pitch, there’s a real temptation for companies to pursue the shiny. Companies need to maintain a disciplined outlook.
