21/05/2026
🔮“A strong backbone, free limbs.”
This is how we describe the future of the Welado Group as we introduce our Vision 2030.
Our journey is built on strong roots. Different companies, backgrounds and expertise have grown together over time, forming something bigger than the sum of its parts. What connects us is not coincidence, but a shared mindset: how we see our work, our expertise and most importantly, people.
Today, we stand stronger together. By bringing our strengths into one shared direction, we are building a unique Nordic expert community with the ambition to create meaningful impact in society.
As our Welado Group CEO Noora Haverinen describes it:
“Welado has always protested the thought of becoming big and stiff. Our structures have always come in a little hindsight, and we definitely have some development backlog in defining our processes and ways of conduct at this moment still. In these we can learn from OMT, where processes and metrics are strong, and create consistent ways of working.
The aim for the new group is to have ‘a strong backbone, free limbs’ – meaning facilitated everyday life, with freedom to think, prioritize and find possibilities. With transparent data and our people making the total package together, and empowering our Nordic success.”
Each part of our group contributes something essential: experience, specialised knowledge, resilience and leadership. Together, these form the foundation for our future.
Read more about our Vision 2030 and what drives us forward: https://lnkd.in/dyBE7A93