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Anna Bjurstam

Name: Anna Bjurstam
Address: Stockholm, SE
Telephone: +46730537796

Hem
Sverige
Stockholm
Anna Bjurstam

Wellness Pioneer, Entrepeneur, Advisor
Bringing business, science & spirituality together. Sharing 25+ years in global wellness leadership.

Exploring longevity and human potential.

07/10/2026

Longevity is booming.
So why are longevity clinics having such a hard time?
The interest is there. The investment is there. The hype certainly is.
But building a longevity clinic that people actually return to is proving to be a very different challenge.

Here’s why I think we need to look beyond the hype.

02/10/2026

A confession from someone who has spent almost 40 years building wellness offerings: the five hotels I personally keep returning to almost never pull me back with their spas. Laamu's whole island is the experience. Chablé's authenticity. Amanpuri's heritage and vibe. Capella Bangkok's sincerity of service. Euphoria's energy and depth.

People, place, authenticity, soul. The capex appears on none of my reasons - which should give every owner with a shopping-list strategy a healthy moment of doubt.

Which hotel do you keep returning to — and is it for the reason they think?

✨ Align. Evolve. Lead.

30/09/2026

A busy week ahead, full of conversations, ideas and subjects I care deeply about.
I’m still learning how to find balance when life gets this full. To make space for the work that excites me, while remembering to slow down somewhere in between.
Feeling grateful, curious and very excited for what’s ahead.

Come along for the journey 🤍

29/09/2026

I spent the summer going through the human evidence on NAD, because it is now sold in every form the industry can package - capsules, drips, injections, sprays - and the biology behind it is real. What the trials show is narrower than the marketing: the precursors reliably raise NAD in the blood, the outcomes that matter mostly do not move, and the fashionable routes are the thinnest of all. IV NAD produced more infusion symptoms and early drop-outs than IV NR in the one real-world comparison I found, and I could not find a single controlled trial of a nasal spray.

The image that made it click came from : your NAD pool is a bathtub. The industry sells the faucet and ignores the drain - the enzymes that consume NAD, which rise with inflammation and age - while the recycling system that keeps the level up responds to training more than to anything you can buy. For a spa or a club, that is the difference between a drip on the menu and a training floor.

Which side of the bathtub is your programme working on?

✨ Align. Evolve. Lead.

24/09/2026

People ask what I look for when I invest in wellness companies. Four decades in this industry have distilled it to six questions - and the one that filters hardest is the simplest: would I recommend this to someone I love? My money follows the same standard as my recommendations.

For transparency: I am an investor in every company named here - , , , Pulse Mindfulness, .club and WonderWand. They are the ones that answered yes to all six. Different businesses, the same six answers.

I invest personally, in founders and ideas I believe will define the next decade of this field. Feel free to disagree - investing is a personal craft, and I am still refining mine.

✨ Align. Evolve. Lead.

21/09/2026

I have spent most of my career in wellness, and I believe deeply in what we do. I also think we need to be careful about turning wellbeing into another performance sport. There is a difference between caring for ourselves and constantly correcting ourselves.

That tension - between optimisation and simply being human — is what I will be exploring at Copenhagen Health Week September 28 – October 4, alongside an extraordinary group of international speakers. Energy Medicine: The invisible medicine of longevity, October 4 at 14.40.

The goal, some days, is to become a better version of ourselves. On the others, it is to remember that we are already enough.

What would you stop improving if you believed you were enough?

See you in Copenhagen.

✨ Align. Evolve. Lead.

18/09/2026

A confession: I am addicted to speed. I like getting things done, and AI now lets me move at a pace that was unimaginable a few years ago. What I noticed is that none of the time it saves comes back to me. I fill it. We all do - we did it with the computer, with email, with the phone in our pocket - and the result each time was more output and more rush, in the same twenty-four hours.

Then I read The Ruthless Elimination of Hurry by John Mark Comer, and one idea stayed with me: hurry changes what we are able to live. The things that make us human - attention, patience, wonder, connection - happen slowly, and they are the first casualties of a faster life.

The industry talks about sleep, longevity and transformation. One of the most valuable things a hotel can offer today is simpler than all of them: a place built to make people stop. Slow down, recalibrate, and go home able to move faster because of it. That is a position no app can take.

When did you last have a day with nowhere to be - and what did it do for the week after?

✨ Align. Evolve. Lead.

16/09/2026

Today Wahayla announces its first joint venture: Marenia, medical wellness at sea, created with VIKAND.

We built LivNordic Spas for Viking 2016, and the sea has stayed with me since. What I saw then, and still see on almost every ship: a doctor, a certified medical centre and a laboratory that guests only meet when something goes wrong, a few decks from a spa with a waiting list. Marenia connects the two. Rehydration after a hot day ashore. An immune boost the moment a cold threatens. Blood work analysed on board, with results the same day. And for guests who want more, a personal programme built with a longevity doctor that they take home.

VIKAND brings the medical operation and the clinical governance that has always protected guests at sea. Wahayla brings the concept, the guest journey and the link to the spa. Cruise guests have something almost nowhere else gives them: time. Marenia is built to use it.

We start with pilots with selected operators, and Wahayla is, from today, part of the maritime industry. Everything is at marenia-wellness.com

✨ Align. Evolve. Lead.

15/09/2026

I joined the board of in 2007, when it was still the Global Spa Summit and most of the world thought wellness meant a robe and a massage.
I could write a long post about what it has done for the industry.
What I am most grateful for is what it did for me, and it usually happened over coffee rather than on stage.

This year we meet in Phuket, 10–13 November. If you work in wellness - building, investing, researching, healing, creating, or trying to understand where this industry is heading - come!
The programme will be important.

Who did you meet at a Summit who changed your path?
Tell me below.

See you in Phuket. ❤️

✨ Align. Evolve. Lead.

10/09/2026

Recently I spoke with someone deeply initiated into the Gabonese Iboga tradition.

He told me something I haven’t stopped thinking about: international demand for iboga is becoming so intense that communities connected to the tradition are increasingly worried about the plant itself and their ability to continue their own practices. because the iboga is being bought up and shipped to the United States — with Washington fast-tracking ibogaine, he told me, the American appetite is emptying the source.

That conversation shifted the question for me.

We spend a lot of time asking whether plant medicine will become mainstream.

Perhaps the more important question is: if it does, can we mainstream it without stripping away everything that made the tradition meaningful in the first place?

The medicine is one piece.

The preparation, ceremony, community, integration, lineage and relationship with nature are pieces too.

The West is very good at extracting the active ingredient.

Sometimes the wisdom is in everything surrounding it.

How do we bring ancient practices into modern wellness without consuming the culture that preserved them?

✨ Align. Evolve. Lead.

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Telefon

+46730537796

Webbplats

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