The most important quality of the brand is its character as this is what captures people’s interest and makes the brand appeal to them. By using BrandPics Test within in your company, you can also create a sense of commitment to the brand. This is fundamental to the communication of your brand to your customers. How BrandPics works
The goal is to form a distinct brand personality and reach an inte
rnal consensus. Each individual turns the cards over and selects four. Sort the cards by colour. You have a clear and distinct image of the brand if all the cards are the same colour. Each colour corresponds to a type of character which is described by a number of adjectives. If there is a substantial difference between your own, the management’s and your co-workers’ selections, then you need to focus on internal communication. If the overall picture points to a distinct personality, then you have a clear result. Otherwise, you will need to analyse the different results. The focus should be on what differentiates the brand and makes it easily read for employees and customers, as well as management. Understanding the character of your brand is crucial to be able to identify
and develop your brand, and how it is viewed in the relationships between management and employees, companies and customers, and, in fact, everyone the company comes in contact with. The BrandPics Test is based on the belief that companies taking command of their brand benefit in terms of clarity and profitability. By embracing a do-it-yourself philosophy, and also involving employees, you will achieve a common understanding of the brand and its uniqueness, which will leave a strong impression on clients and other people. BrandPics Test contains:
THE CARDS, 50 BrandPics Test cards that helps you find the brand's personality and create commitment and consensus on the brand internally. THE MANUAL guides you from start to finish with explanations and practical exercises. PHONE SUPPORT for 45 minutes with us. JUMPSTART Discounts at our half-day seminar that runs through the seven steps of BrandPics Test. Order BrandPics at: www.kajrunelund.com
