28/06/2021
Happy monday 🥳 !
Do you know what sustainable business strategy is about?
Thomas B. Long (2019) defined it as 'the integration of economic, environmental and social aims into a firm’s goals, activities and planning, with the aim of creating long-term value for the firm, its stakeholders and wider society.'
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Sustainability is about finding the balance between people, planet and profit. With a business strategy based on the core elements of sustainable development, you can be sure that your business will be profitable in the long run and become a pioneer in your industry, one step ahead of your competitors in terms of risk management and preparedness. As a sustainable business, you can work hand in hand with many partners worldwide who will want nothing but your success and support you no matter what. Integrating sustainability into your business strategy can start with small actions such as conducting an environmental impact assessment, offering a sustainable alternative to your products/services or organizing CSR activities. Step by step, you can turn your business model into a sustainable business model and make sure all your stakeholders are happy, from your customers to your investors.
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