07/05/2012
An interesting new book on life science marketing. Hamid Ghanadan (Linus Group) and Julian Stubbs (UP* There, Everywhere) will be on a Science panel discussion about life science marketing on June 6.
This book is written for business professionals in sales and marketing functions of scientific products and services who seek to increase their revenue potential by employing more effective marketing. Leveraging the consumer psychology of scientists to solve the most fundamental challenge in scie...
